already named, helped proofread. Bert and Ellen Denker allowed me the use
of their scrapbooks.

At Oxford University Press, I would like to credit Liz Maguire and Elda
Rotor for their contributions; Cynthia Garver's and Ann Kraybill's copyediting
sharpened and improved the manuscript.

Two fellowships at the Winterthur Museum and Library were crucial to my
work on trade cards, and allowed me to discover and explore trade card scrap-
books. The erudite staff of the library, Neville Thompson, Jill Hobgood, E.
Richard McKinstry, Heather Clewell, Gail Stanislaw, Shirley Giresinger, Kathryn
Coyle, and Bert Denker were unfailingly helpful and gracious. Katharine Mar-
tinez, Patricia Elliot, and Dot Wiggins helped make Winterthur such a produc-
tive place to conduct research. At the Strong Museum, I had the advantage of
the knowledgeable help of Deborah Smith, who also read an early version of
the scrapbook chapter.

The Rutgers Center for Historical Analysis extended important resources
to me for my research. I would like to thank the members of the RCHA semi-
nar on consumption, whose conversation and questioning, under the leader-
ship of Rudi Bell and Victoria de Grazia, deepened my thinking. I am particu-
larly grateful to Kathy Peiss, Jackson Lears, Joe Broderick, Kathleen Hulser, and
Erica Rappaport for their helpful comments.

Janet Gallagher's unfailing enthusiasm for this project, her willingness to
tolerate the material culturing of piles of paper in inconvenient locations, and
her knack for laughing in the right places have been almost as crucial as her
love.

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