Page:  of 286
 

PART THREE Advertising as Information
ADVERTISING AS INFORMATION ONCE MORE 133
Phillip Nelson
ADVERTISING, INFORMATION, AND PRODUCT
DIFFERENTIATION
161
Sherwin Rosen
COMMENTARIES
Yehuda Kotowitz 193
James M. Ferguson 199
Kelvin J. Lancaster 204
D. A. L. Auld 208

PART FOUR Advertising, Concentration, and Profits
ADVERTISING INTENSITY AND INDUSTRIAL
CONCENTRATION--AN EMPIRICAL INQUIRY,
1947-1967
217
Stanley I. Ornstein and Steven Lustgarten
ADVERTISING AND OLIGOPOLY: CORRELATIONS IN
SEARCH OF UNDERSTANDING
253
John A. Henning and H. Michael Mann
COMMENTARIES
Harold Demsetz 267
Michael P. Lynch 271
William S. Comanor 276
Richard Schmalensee 280

-x-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Issues in Advertising: The Economics of Persuasion. Contributors: David G. Tuerck - editor. Publisher: American Enterprise Institute. Place of Publication: Washington, DC. Publication Year: 1978. Page Number: x.
    
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