4 Casa de las Américas and the Center for Inter-American Relations: Competing for Latin American Literature It was not until the late sixties that Latin American literature began to make a significant mark on the U.S. cultural scene. Given the aggres- sive support of Latin American authors by Casa de las Américas and the rising popularity of modern Latin American fiction in Europe at the time, champions of Hispanic and Brazilian culture, grouped around the Center for Inter-American Relations in New York, decided it was time for this country to catch up. The center was established in 1967 by David Rockefeller, then presi- dent of the Chase Manhattan Bank. Aware that earlier attempts to intro- duce Latin American letters had had only a limited impact, he wanted the organization to be a vehicle for a closer and continuing rapport with the United States' southern neighbors. To this end the center's literature program strove to gain a reputation among mainstream critics and pub- lishers for Latin American writers. Over a period of fifteen years the center worked as a clearinghouse for Latin writing. It subsidized transla- tions, stirred up enthusiasm for novelists and poets among publishers and reviewers from prominent New York publications and provided an outlet where Latin American culture could be discussed. I Unlike poets, who incorporated into their work European avant-garde ideas during the twenties and thirties, Latin American novelists, with some exceptions, were slower in assimilating modernism. When they finally did, however, they radically changed the course of Ibero-Ameri- can letters. In the early sixties South America witnessed an outburst of -89- |