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LEA's COMMUNICATION SERIES Jennings Bryant/ Dolf Zillmann, General EditorsSelect titles in General Theory and Methodology
( Jennings Bryant, Advisory Editor) include:
Potter ∙ An Analysis of Thinking and Research About Qualitative Methods
Perry ∙ Theory and Research in Mass Communication
Casmir ∙ Building Communication Theories: A Socio/Cultural Approach
Harris ∙ Health and the New Media: Technologies Transforming Personal and
Public Health
Gonzenbach ∙ The Media, The President, and Public Opinion: A Longitudinal
Analysis of the Drug Issue
, 1984-1991

For a complete list of other titles in LEA's Communication Series, please contact
Lawrence Erlbaum Associates, Publishers.

-ii-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: American Communication Research: The Remembered History. Contributors: Everette E. Dennis - editor, Ellen Wartella - editor. Publisher: Lawrence Erlbaum Associates. Place of Publication: Mahwah, NJ. Publication Year: 1996. Page Number: ii.
    
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