Since 1933 the modern brewing industry has been different
in many respects from the old industry that we analyzed from
1873 to 1919. Changes have been due to prohibition, the First
World War, and new technology. The net effects of several in-
novations, such as the fast motor truck and the beer can, are
not yet clear. The historian of brewing in the most recent
period, therefore, may chronicle events, but he must reserve
judgment on them. I hope, however, that there is enough de-
tail in the last three chapters to permit the reader to see general
changes and trends.

The officers of the Pabst Brewing Company headed by Mr.
Fred Pabst, chairman of the board, and Mr. Harris Perlstein,
president, greatly facilitated our research. We made particularly
heavy demands on the time of Mr. E. L. Morris, vice-president
of the Pabst Sales Company, and Mr. R. C. Zimmerman, assis-
tant vice-president in charge of the Milwaukee division, and
Dr. Alfred J. Schedler, chief brewing technologist. Without
their assistance in overcoming the problems that inevitably de-
velop in business research, our task would have been much
harder. We wish to thank also Mrs. Frederick Best, Mr. George
Bruce, Mr. W. O. Goodrich, Mr. A. Cressy Morrison, Mr. Theo-
dore Mueller, and Mr. C. D. Williams for devoting time to this
project. The Milwaukee County Historical Society and the
library of the Schwarz Laboratories in New York City supplied
much of the material that we used to supplement the Pabst
Company records. In correcting the proofs, we were greatly
aided by Professor Bayrd Still's extensive knowledge of Mil.
waukee history.

I, personally, wish to thank Arthur H. Cole for aid in choos-
ing my objectives, William Miller for editorial advice, and Rosa-
mond B. Cochran and Ferdinand Schultz for assistance in re-
search. They all demonstrated that there need be no difficulty
in co-operative research.

THOMAS C. COCHRAN

New York University

March 1948

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