IN the twenty years after 1873, the name of Milwaukee became
more and more associated with beer, and no brew was more
responsible for this than Best's--or, as should now be said,
Pabst's. Actually the name of the company was not changed
until March 18, 1889, following the death of Captain Pabst's
partner, Emil Schandein. By then, the brewing world and a
large part of the beer-drinking public had long associated Best
beer with the colorful Captain and the change of name was not
much more than a formality. It had the advantage of giving an
incentive to the Captain's two sons to whom he planned even-
tually to leave control. Since the Captain was the majority stock-
holder and administrative head of the company even while the
name was Best, it seems simplest to refer to the company from
this chapter onward, save in quotations or direct references to
contemporaneous accounts, as the Pabst Brewing Company.

But much more than a change of name happened to the com-
pany in the two decades ending in 1893. By that year the com-
pany had grown as big as it was to be until after the repeal of
prohibition forty years later. Its administrative and productive
organizations were set; the general policies of emphasis on
quality and wide distribution, that continue to guide the com-
pany even today, were established. In a word, in the twenty
years between 1873 and 1893, the Pabst Company came of age.
It is worth while, therefore, to examine the history of those
years in unusual detail. To this history the next four chapters
are devoted. In turn they deal with management, methods of
production, competition for markets, and sales organization.

Naturally, Pabst management in these formative years, like
the managements of other large corporations, was subject to con-

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