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'Then you should say what you mean,' the March Hare went on. 'I
do,' Alice hastily replied; 'at least I mean what I say — that's the
same thing you know.' 'Not the same thing a bit!' said the Hatter.
'Why, you might just as well say that "I see what I eat" is the same
thing as "I eat what I see!"'

( Lewis Carroll, Alice in Wonderland)

'From the world of business and management come many power-
ful words which have been developed to describe the line processes
that go on in that world. In contrast to the academic world which is
a world of description, the business world is a world of action'.

( Edward de Bono, Wordpower)

-vi-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Corporate-Speak: The Use of Language in Business. Contributors: Fiona Czerniawska - author. Publisher: Macmillan. Place of Publication: Basingstoke, England. Publication Year: 1997. Page Number: vi.
    
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