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10. Who are the advertisers on this show?
__________ __________
__________ __________
__________ __________
__________ __________
__________ __________
__________ __________
11. What is the relationship of these advertisers to the show? to the probable viewers of this
show?
__________
__________
__________
__________
__________
12. Notes (Other comments):
__________
__________
__________
__________
__________
__________
__________
__________
__________
__________
__________
__________
__________
__________
__________

NOTES
1. Use a scale of 1-5, with 5 being highest for the Education of the characters.
2. SES refers to socioeconomic status, i.e., the character's occupation, income, prestige as
viewed by others in the cast. Use a scale of 1-5, with 5 being highest for the SES of the char-
acters. For further clarification on SES, see Endnote #1 in "Film Viewing."
3. Refers to other characteristics you think are important to the character, e.g., the charac-
ter is legally blind, bi-sexual, or heir to a fortune.

-253-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Latin Looks: Images of Latinas and Latinos in the U.S. Media. Contributors: Clara E. Rodríguez - editor. Publisher: Westview Press. Place of Publication: Boulder, CO. Publication Year: 1997. Page Number: 253.
    
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