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Contents
Introduction iv
Acknowledgments vi
PART I: CULTURES
Chapter 1: Strong Cultures: The New "Old Rule"
for Business Success 		3
Chapter 2: Values: The Core of the Culture 21
Chapter 3: Heroes: The Corporate Right Stuff 37
Chapter 4: Rites and Rituals: Culture in Action 59
Chapter 5: Communications: Working the
Cultural Network 		85
PART II: PUTTING CULTURES INTO PRACTICE
Chapter 6: Corporate Tribes: Identifying the
Cultures 		107
Chapter 7: Diagnosis: Learning to Read Cultures 129
Chapter 8: Symbolic Managers: Managing the Culture 141
Chapter 9: Change: Reshaping Cultures 157
Chapter 10: Cultures of the Future:
The Atomized Organization 		177
Bibliography 197
Chapter Notes 210
Index 223

-iii-

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Publication Information: Book Title: Corporate Cultures: The Rites and Rituals of Corporate Life. Contributors: Terrence E. Deal - author, Allan A. Kennedy - author. Publisher: Perseus Books (Current Publisher: Perseus Publishing). Place of Publication: Cambridge, MA. Publication Year: 2000. Page Number: iii.
    
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