Your search for: "Integrated Marketing Communications" OR "Integrated Marketing Communication" OR IMC

Collection(s) searched : Entire Library

Found 1,220 results:

Books: 450

Journal Articles: 178

Magazine Articles: 206

Newspaper Articles: 386

Encyclopedia Articles: 0

Research Topics on: "Integrated Marketing Communications" OR "Integrated Marketing Communication" OR IMC

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Integrated Marketing Communications

Books on: "Integrated Marketing Communications" OR "Integrated Marketing Communication" OR IMC

450 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

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Integrated Marketing Communications: A Primer

Book by Philip J. Kitchen, Patrick De Pelsmacker; Routledge, 2004

Subjects:

Communication In Marketing

Collections: Entire Library

is advantageous. Thus, in any business, integrated marketing communication skills should be used to help facilitate effective...1999) provide a few paragraphs on publicity within IMC - but only two lines on the role of public relations...
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The Birth of Internet Marketing Communications

Book by Dan Steinbock; Quorum Books, 2000

Subjects:

Communication In Marketing, Internet, Internet Marketing, World Wide Web

Collections: Entire Library

...measurement, and IMC developments...Schultz , "Integrated Marketing Communications in U.S...evolution of IMC in the United...Wang, "Integrated Marketing Communications: A Survey...Process of Integrated Marketing Communication," Integrated...
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Strategic Marketing: In the Customer Driven Organization

Book by Frank Bradley; Wiley, 2003

Subjects:

Marketing--Management

Collections: Entire Library

...mutually acceptable terms in advance during the negotiations phase. Integrated marketing communications Managers have expressed the need for integrated marketing communication. The increased emphasis on the integration of marketing communica...
4.

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Integrated Communication: Synergy of Persuasive Voices

Book by Esther Thorson, Jeri Moore; Lawrence Erlbaum Associates, 1996

Subjects:

Communication In Marketing--Congresses, Marketing--Management--Congresses

Collections: Entire Library

...MANAGING INTEGRATED MARKETING COMMUNICATION 133 7 Strategic...Planning for Integrated Marketing Communications Programs...Thorson 135 8 Integrated Marketing Communication: Examining...Wang 153 9 Integrated Marketing Communication: An Organizational...
5.

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Communicating Globally: An Integrated Marketing Approach

Book by Don E. Schultz, Philip J. Kitchen; NTC Business Books, 2000

Subjects:

Communication, International, Export Marketing, Export Marketing--Case Studies, Export Marketing--Management

Collections: Entire Library

...Lauterborn.Integrated Marketing Communications. Chicago...Aspects of Integrated Marketing Communications. Fort Worth...Center.Integrated Marketing Communication. Houston...Don E. Integrated Marketing Communication: Maybe Definition...

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Journal Articles on: "Integrated Marketing Communications" OR "Integrated Marketing Communication" OR IMC

178 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

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The Impact of Imc on Advertising and Public Relations Education

Journal article by W. Glenn Griffin, Yorgo Pasadeos; Journalism & Mass Communication Educator, Vol. 53, 1998

Subjects:

Advertising, Business education, Communications, Curricula, Public relations

Collections: Education, Entire Library

...The Impact of Imc on Advertising...industry -- integrated marketing communications (IMC) - as the solution...educators on the IMC issue of and...concept o? ? integrated marketing communications. Before we address...
2.

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Integrated Marketing Communications

Journal article by Jim Black; College and University, Vol. 80, 2004

Subjects:

College administration, Colleges & universities, Integrated approach, Marketing

Collections: Entire Library

Integrated Marketing Communications by Jim Black...Ideally, integrated marketing communications should begin...initiative. Integrated marketing communication plans are...vision for integrated marketing communications. Viewed...
3.

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Merging Advertising and Pr: Integrated Marketing Communications

Journal article by Patricia B. Rose, Debra A. Miller; The Journalism Educator, Vol. 49, 1994

Subjects:

Advertising, Communications, Graduate studies, Public relations

Collections: Education, Entire Library

...Advertising and Pr: Integrated Marketing Communications by Patricia B...Debra A. Miller Integrated marketing communications (IMC), also known...relations" or "integrated marketing communications" (IMC) makes sense...
4.

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Management Communication in Non-U.S. MBA Programs: Current Trends and Practices

Journal article by Melinda Knight; Business Communication Quarterly, Vol. 68, 2005

Subjects:

Business communication--Management, Business education--Curricula, Business schools--Curricula

Collections: Education, Entire Library

...practices of Integrated Marketing Communications (IMC) including...Montreal Related Integrated Marketing Communication: Allow participants...management of integrated marketing communications (advertising...elements of the integrated marketing communication decision...
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The Teaching of Advertising Management: Essential, Elective, or Extraneous

Journal article by Mark W. Stuhlfaut, Craig Davis; Journalism & Mass Communication Educator, Vol. 65, 2010

Subjects:

Advertising agencies, Communication, Core curriculum, Curricula, Direct marketing, Education, Integrated marketing

Collections: Education, Entire Library

...implementing integrated marketing communication campaigns...quarters by integrated marketing communications (IMC), which...activities.14 IMC focuses on...context - Integrated Marketing Communications. This name...

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Magazine Articles on: "Integrated Marketing Communications" OR "Integrated Marketing Communication" OR IMC

206 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

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Imc: through the Looking Glass of the New Millennium

Magazine article by Ken Reich; Communication World, Vol. 15, October 1998

Subjects:

Changes, Data base marketing, Industrial advertising, Integrated marketing, Trends, United States

Collections: Entire Library

Imc: through the Looking...fundamentally sound integrated marketing communication plan that would be...a comprehensive IMC program tailored...than a comprehensive integrated marketing communication plan. A direct marketing...
2.

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Imc Ads Back Ashcroft

Magazine article; Human Events, Vol. 57, January 19, 2001

Subjects:

Ashcroft, John, Attorneys general, Bush, George W, Conservatism, Political appointments

Collections: Entire Library

Imc Ads Back Ashcroft Three Republican campaign...group, named the Issues Management Center (IMC), is running radio ads in both upstate and...York defending Ashcroft and his record. An IMC source said the ads will remain positive as...
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Touring South Africa - a Jaw-Dropping Experience: As Part of a Well-Organised Campaign to Promote South Africa Ahead of the 2010 World Cup, and Give the Lie to Negative Press Reports about the Country, South Africa's Premier Marketing Body, the IMC, Invited African Business Editor Anver Versi to Join an International Group of Journalists on a Fact-Finding Tour. Here Is the First of His Reports

Magazine article by Anver Versi; African Business, August 2009

Subjects:

Football--Competitions, Football--Marketing, Football--Media coverage, Sports associations--Management, World Cup (Rugby football)--Marketing, World Cup (Rugby football)--Media coverage

Collections: Entire Library

...South Africas Premier Marketing Body, the IMC, Invited African Business Editor Anver...International Marketing Council of South Africa (IMC) whose brief is to market the country under...officially welcomed by the acting chairman of IMC, Paul Bannister, and the team that was...
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Integrated Marketing Communications

Magazine article by Keith A. Sheldon; Communication World, Vol. 10, May 1993

Subjects:

Book reviews, Effectiveness, Marketing, Public relations, United States

Collections: Entire Library

Integrated Marketing Communications by Keith A. Sheldon "Integrated Marketing Communications" (IMC) should not be read; it should be studied...communication. Like a powerful telescope, IMC explores new marketing realms and uncovers...
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Cutting-edge Companies Use Integrated Marketing Communication

Magazine article by Cliff McGoon; Communication World, Vol. 16, December 1998

Subjects:

Advertising expenditures, Best practice, CIGNA Corp, Communications, Customer relations, Dow Chemical Co, Federal Express Corp, Integrated marketing, Polls & surveys, Strategic planning, United States

Collections: Entire Library

...edge Companies Use Integrated Marketing Communication by Cliff McGoon If...familiar with the IMC concept, here is...The topic of IMC is discussed at length...Schultz, professor of integrated marketing communication at Northwestern Universitys...varying degrees of IMC. Eight of the companies...

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Newspaper Articles on: "Integrated Marketing Communications" OR "Integrated Marketing Communication" OR IMC

386 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

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IMC Turns around 2nd Quarter

Newspaper article; Daily Herald (Arlington Heights, IL), July 28, 2004

Subjects:

Grain industry, IMC Global Inc.

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

IMC Turns around 2nd Quarter. Byline: Daily Herald news services IMC Global Inc. said Tuesday its results went from loss to...in direction of the $6.9 million it lost in 2003. IMC pointed to record potash performance and improved phosphate...
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IMC Must Be Given Bite to Match Its Bark

Newspaper article; The News Letter (Belfast, Northern Ireland), February 15, 2005

Subjects:

Sinn Fein

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

IMC Must Be Given Bite to Match Its Bark. Byline...delegation - including leader Ian Paisley - met the IMC in Belfast, deputy leader Peter Robinson told...Our concern is the extent to which the latest IMC report demonstrated that they do not have the...
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UVF ARE TRYING TO BUY NEW GUNS; Shock Revelation as IMC Prepares to Shut Down

Newspaper article; The Mirror (London, England), November 5, 2010

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...TRYING TO BUY NEW GUNS; Shock Revelation as IMC Prepares to Shut Down. Byline: MAURICE...of any plan". The findings of the 25th IMC report were overshadowed by the announcement...had decommissioned its weapons. But the IMC yesterday repeated its belief that UVF leaders...
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TERROR WATCHDOG SLATED; IMC Branded a Joke after Claim It Ignored Smuggling Ring Evidence

Newspaper article; The People (London, England), August 1, 2004

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

TERROR WATCHDOG SLATED; IMC Branded a Joke after Claim It Ignored Smuggling...Murphy. And having built-up hope that the IMC was fearless after its first assessment...when I got these pictures I thought the IMC would welcome them. "I met all four members...
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CEO Touts IMC Phones Global Reach

Newspaper article by Kristina Stefanova; The Washington Times, August 23, 1999

Subjects:

International Mobile Communications Inc.

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

CEO touts IMC phones global reach by Kristina Stefanova S. Blake...he traveled through, and soon the idea of starting IMC became reality. Mr. Swensrud said it was not hard to start IMC, which is also known under its trade name WorldCell...

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Your search for: "Integrated Marketing Communications" OR "Integrated Marketing Communication" OR IMC

Collection(s) searched : Entire Library

Found 1,220 results:

Books: 450

Journal Articles: 178

Magazine Articles: 206

Newspaper Articles: 386

Encyclopedia Articles: 0

Research Topics on: "Integrated Marketing Communications" OR "Integrated Marketing Communication" OR IMC

1 results - List All Research Topics

Books on: "Integrated Marketing Communications" OR "Integrated Marketing Communication" OR IMC

450 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Journal Articles on: "Integrated Marketing Communications" OR "Integrated Marketing Communication" OR IMC

178 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Magazine Articles on: "Integrated Marketing Communications" OR "Integrated Marketing Communication" OR IMC

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Newspaper Articles on: "Integrated Marketing Communications" OR "Integrated Marketing Communication" OR IMC

386 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

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