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Your search for: "Marketing Research"

Found 2,947 results:

Books: 1,305

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Journal Articles: 1,266

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Magazine Articles: 138

Newspaper Articles: 238

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Encyclopedia Articles: 0

Research Topics on: "Marketing Research"

2 results - List All Research Topics

Books on: "Marketing Research"

1,305 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Introducing Marketing Research

Book by Paul Baines, Bal Chansarkar; John Wiley & Sons, 2002

Subjects:

Marketing Research

Collections: Entire Library

Introducing Marketing Research Paul Baines Middlesex University...reader entitled Introduction to Marketing Research. Brief Contents FOREWORD...METHODS Chapter 1: Introduction to Marketing Research 3 Chapter 2: Marketing Research...
2.

International Marketing Research

Book by C. Samuel Craig, Susan P. Douglas; John Wiley & Sons, 2000

Subjects:

Export Marketing--Research

Collections: Entire Library

INTERNATIONAL MARKETING RESEARCH Second Edition INTERNATIONAL MARKETING RESEARCH Second Edition C. Samuel Craig and Susan...Data Craig, C. Samuel. International marketing research / C. Samuel Craig and Susan P. Douglas...
3.

Using Secondary Data in Marketing Research: United States and Worldwide

Book by Gordon L. Patzer; Quorum Books, 1995

Subjects:

Marketing Research, Marketing--Information Services

Collections: Entire Library

A thorough discussion of ways to locate and evaluate quality data, and a comprehensive list of specific sources.
4.

Quantitative Models in Marketing Research

Book by Philip Hans Franses, Richard Paap; Cambridge University Press, 2001

Subjects:

Marketing Research--Mathematical Models

Collections: Entire Library

This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the ...
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This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.
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5.

Experiment-Research Methodology in Marketing: Types and Applications

Book by Gordon L. Patzer; Quorum Books, 1996

Subjects:

Marketing Research

Collections: Entire Library

A thorough presentation of the use, types, and applications of experiments in marketing research. The presentation shows that experiment research can benefit marketing research immensely. As a consequent, the information collected through an experiment can be invaluable to assist marketing decision ...
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A thorough presentation of the use, types, and applications of experiments in marketing research. The presentation shows that experiment research can benefit marketing research immensely. As a consequent, the information collected through an experiment can be invaluable to assist marketing decision makers. This book will therefore be of value to marketing researchers and students of marketing research, and will also be of value to marketing practitioners and general managers in business and non-business organizations.
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Journal Articles on: "Marketing Research"

1,266 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

The Impact of Marketing Research Activity on SME Export Performance: Evidence from the UK

Journal article by Susan Hart, Nikolaos Tzokas; Journal of Small Business Management, Vol. 37, 1999

Subjects:

Exports--United Kingdom, Marketing research--Economic aspects, United Kingdom--International trade

Collections: Entire Library

The impact of marketing research activity on SME export performance...proposed that decisions based on marketing research information are an important factor...specifically examine the link between marketing research and company performance in the...
2.

Using Marketing Research to Enhance Franchisee/franchisor Relationships

Journal article by Robert T. Justis, Janeen E. Olsen, Peng Chan; Journal of Small Business Management, Vol. 31, 1993

Subjects:

Business enterprises--Management, Franchises--Management, Marketing research--Usage

Collections: Entire Library

Using marketing research to enhance franchisee/franchisor...decision by franchisors to conduct marketing research is generally centered around a recognized...relationships. It is in this area that marketing research shows great promise. To be effective...
3.

Theoretical Justification of Sampling Choices in International Marketing Research: Key Issues and Guidelines for Researchers

Journal article by Nl Reynolds, Ac Simintiras, A Diamantopoulos; Journal of International Business Studies, Vol. 34, 2003

Subjects:

Marketing research--Forecasts, Marketing research--Statistics

Collections: Entire Library

...sampling choices in international marketing research: key issues and guidelines...Introduction Worldwide total marketing research expenditure in 2000 was estimated...15-20% of the total revenue for marketing research firms: that is, between US...
4.

Prescriptions for Theory-Driven Social Marketing Research: a Response to Goldberg's Alarms

Journal article by Alan R. Andreasen; Journal of Consumer Psychology, Vol. 6, 1997

Subjects:

Consumption (Economics)--Psychological Aspects--Periodicals

Collections: Psychology, Entire Library

...Prescriptions for Theory-Driven Social Marketing Research: A Response to Goldbergs Alarms...1996 ) in their Journal of Marketing Research editorial about the role of...rewarding. Most conventional marketing research has sought to understand such...
5.

It Seems like Only Yesterday: The Nature and Consequences of Telescoping Errors in Marketing Research

Journal article by Vicki G. Morwitz; Journal of Consumer Psychology, Vol. 6, 1997

Subjects:

Consumption (Economics)--Psychological Aspects--Periodicals

Collections: Psychology, Entire Library

...Consequences of Telescoping Errors in Marketing Research Vicki G. Morwitz Marketing...extent of telescoping errors in marketing research and the implications of these...TELESCOPING ERRORS IN MARKETING RESEARCH Do Telescoping Errors...

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Magazine Articles on: "Marketing Research"

138 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Up Close and Personal

Magazine article by Robert P. Bush; Business Perspectives, Vol. 8, Spring 1995

Subjects:

Marketing research--Automation

Collections: Entire Library

...Robert P. Bush Modern marketing research is employing Information Age...individual customers Scenario One: Marketing Research Yesterday You are wandering...our survey." Scenario Two: Marketing Research Today You walk through the...
2.

Managing by the Map

Magazine article by Devlin Fung; Business Perspectives, Vol. 8, Spring 1995

Subjects:

Geographic information systems--Usage, Marketing research--Computer programs

Collections: Entire Library

...or read an article on modern marketing research, and one invariably encounters...forms of target marketing. Some marketing research firms now offer databases that...in the area. Because of its marketing research, Hilton decided to postpone...
3.

His Head Is in the Clouds

Magazine article by Sonia O. Brown; Black Enterprise, Vol. 32, December 2001

Subjects:

Marketing research firms--Officials and employees, Meteorologists--Management, Planalytics Inc.--Officials and employees, White, Anthony William--Management

Collections: Entire Library
4.

The Web-Connected Generation

Magazine article; The Futurist, Vol. 35, September 2001

Subjects:

College students--Communication systems, Marketing research firms--Reports, World Wide Web--Usage

Collections: Entire Library
5.

Nielsen's Critics Don't Count

Magazine article by K. Terrell Reed; Black Enterprise, Vol. 35, October 2004

Subjects:

Market research services--Cases, Marketing research firms--Cases, Nielsen Media Research Inc.--Cases, People meter service--Cases, People meter television program rating system--Cases, Television audience ratings

Collections: Entire Library

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Newspaper Articles on: "Marketing Research"

238 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Merry Hill an Example of the 'Force for Good' of Malls; LABOUR CONFERENCE

Newspaper article; The Birmingham Post (England), September 25, 2007

Subjects:

Consumer research--Conferences, meetings and seminars, Consumer research--Reports, Marketing research--Conferences, meetings and seminars, Marketing research--Reports, Shopping malls--Conferences, meetings and seminars, Shopping malls--Reports

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library
2.

On-Line Buying Surges

Newspaper article by William Glanz; The Washington Times, November 24, 2000

Subjects:

Marketing research firms, PC Data

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library
3.

Chocolate Biscuit Sales Are Melting Away; Crumbling: Chocolate Biscuit Sales Have Fallen amid Fears of Childhood Obesity

Newspaper article; The Evening Standard (London, England), July 31, 2007

Subjects:

Childhood obesity, Market research services--Market research, Market research services--Statistics, Marketing research firms--Market research, Marketing research firms--Statistics, Mintel International Group Ltd.--Market research, Obesity in children

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library
4.

Clinton Garners Average Approval

Newspaper article by Sean Scully; The Washington Times, December 28, 2000

Subjects:

Gallup Organization, Marketing research firms

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library
5.

Shoppers Seek Added Values

Newspaper article; The Birmingham Post (England), April 10, 2007

Subjects:

Consumer research, Marketing research

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

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