Your search for: "Radio Advertising" OR "Radio Commercials" OR "Radio Ads" OR "Radio Advertisements"

Collection(s) searched : Entire Library

Found 2,832 results:

Books: 1,015

Journal Articles: 290

Magazine Articles: 469

Newspaper Articles: 1,058

Encyclopedia Articles: 0

Research Topics on: "Radio Advertising" OR "Radio Commercials" OR "Radio Ads" OR "Radio Advertisements"

1 results - List All Research Topics

Radio Advertising

Books on: "Radio Advertising" OR "Radio Commercials" OR "Radio Ads" OR "Radio Advertisements"

1,015 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Read/Write Review

Radio Active: Advertising and Consumer Activism, 1935-1947

Book by Kathy M. Newman; University of California Press, 2004

Subjects:

Boycotts--United States--History, Consumer Behavior--United States--History, Consumer Protection--United States--History, Radio Advertising--United States--History

Collections: Entire Library

CHAPTER ONE The Psychology of Radio Advertising Audience Intellectuals and the Resentment of Radio Commercials In 1934 the makers of Lux soap hired the social scientist Paul Lazarsfeld to conduct a study on the efect of one of their soap...
2.

Read/Write Review

Underwriting 101: Selling College Radio

Book by Shyrl L. Plum; Lawrence Erlbaum Associates, 2000

Subjects:

College Radio Stations--United States, Radio Advertising--United States, Selling--Radio Advertising

Collections: Entire Library

...their very existence. Commercial radio advertising revenue has grown steadily since...network revenue $0.72 billion; Radio Advertising Bureau, 1999 . In addition to the...sales accounted for 77% of total radio advertising revenue in 1998, whereas national...
3.

Read/Write Review

5,110 Days in Tokyo and Everything's Hunky-Dory: The Marketer's Guide to Advertising in Japan

Book by Sean Mooney; Quorum Books, 2000

Subjects:

Advertising--Japan

Collections: Entire Library

...Researchs rating survey was expanded in 1993 to cover the Kansai dis- trict and Fukuoka area. CATEGORIES OF RADIO ADVERTISING Radio commercials are classified in the same way as TV commercials: both pro- gram sponsorship commercials and spot commercials...
4.

Read/Write Review

Encyclopedia of 20th Century Sculpture - Vol. 1

Book by Christopher H. Sterling, Michael C. Keith; Fitzroy Dearborn, 2004

Subjects:

Sculpture, Modern--20th Century--Encyclopedias

Collections: Entire Library

...Advertising The rise of radio advertising in the United States...distrusted the notion of radio advertising. Agencies doubted that radio advertisements would work, a sentiment...clients against using radio advertising. Advertisers had...
5.

Read/Write Review

The Supply-Based Advantage: How to Link Suppliers to Your Organization's Corporate Startegy

Book by Stephen C. Rogers; American Management Association, 2009

Subjects:

Business Logistics--Management, Competition, International, Strategic Planning

Collections: Entire Library

...asking for things that the supplier can give and perhaps get something back for. Buying radio advertising illustrates the point. When Becoming Mom buys radio ads, Bierschwal insists on getting a promotion as part of the deal. Example: When she...

MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Top

Journal Articles on: "Radio Advertising" OR "Radio Commercials" OR "Radio Ads" OR "Radio Advertisements"

290 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Read/Write Review

Who Is Watching Tv? Who Is Listening to Radio? Consumer Perceptions of TV and Radio Advertising Information

Journal article by Jane Lu Hsu, Shuen-An Yang, Li-Chang Su; Social Behavior and Personality, Vol. 35, 2007

Collections: Psychology, Entire Library

...television and radio advertising information in...information using TV or radio advertising, more effectively...Television and radio advertisements have certain likenesses...television and radio advertising, consumers may...
2.

Read/Write Review

Is Anyone out There Listening

Journal article by Jacques Bughin, Bozidar Djelic, Jurgen Schroder; The McKinsey Quarterly, 2000

Subjects:

Deregulation--Broadcasting, Digital audio broadcasting--Economic aspects, Europe--Business and industry, Forrester Research Inc.--Research, Radio advertising--Economic aspects, Radio broadcasting industry--Europe, Strategic planning (Business)--Technique

Collections: Entire Library

...Research. Moreover, radio commercials tend to fill natural...listeners find radio commercials less obtrusive...TV programs. Radio advertisements can be planned...analysis Spending on radio advertising under three regulatory...
3.

Read/Write Review

Increasing Advertising Effectiveness through Better Selection of Media

Journal article by W. Wossen Kassaye, Joseph P. Vaccaro; Review of Business, Vol. 13, 1991

Subjects:

Advertising media--Evaluation, Newspaper advertising--Research, Radio advertising--Research, Target marketing--Technique

Collections: Entire Library

...policy that allows television and radio advertising of certain categories of distilled...area resulted from the fact that the radio advertisements received greater attention because...the two target markets exposures to radio commercials and newspaper advertisements were...
4.

Read/Write Review

Audience Valuation and Minority Media: An Analysis of the Determinants of the Value of Radio Audiences

Journal article by Philip M. Napoli; Journal of Broadcasting & Electronic Media, Vol. 46, 2002

Subjects:

Ethnic radio broadcasting--Research, Marketing--Social aspects, Mass media and minorities--Research, Minorities as consumers--Research, Radio advertising--Research

Collections: Entire Library

...Nielsen Media Research, 2000; Radio Advertising Bureau, 2001). The associated...radio stations share of the total radio advertising expenditures in its market by its...Market size was controlled using total radio advertising revenues in the market (MARKETREV...
5.

Read/Write Review

Give the People What They Want: A Content Analysis of FM Radio Station Home Pages

Journal article by Robert F. Potter; Journal of Broadcasting & Electronic Media, Vol. 46, 2002

Subjects:

Broadcasting industry--Management, Broadcasting industry--Services, Radio advertising--Analysis, Radio advertising--Management, Radio advertising--Surveys, Radio advertising--Technique, World Wide Web

Collections: Entire Library

...interconnected computers and servers as a way to sell more advertising without cluttering their broadcast signal (Keith, 1999). Radio advertising executives have also mentioned how the Web can overcome many of the traditional objections potential advertisers raise...

MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Top

Magazine Articles on: "Radio Advertising" OR "Radio Commercials" OR "Radio Ads" OR "Radio Advertisements"

469 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Read/Write Review

"And Now, a Word from Our Sponsor."

Magazine article; Teaching Children Mathematics, Vol. 2, January 1996

Subjects:

Graphic methods--Usage, Mathematics, Mathematics--Charts, diagrams, etc., Radio advertising--Study and teaching

Collections: Education, Entire Library

...to describe radio commercials that they...their own radio commercials on the basis...they find in radio commercials. Structurlng...effective radio advertisements. For example...effective radio ads, say...
2.

Read/Write Review

Airwave Ads Too Often Overlooked

Magazine article by Phil Hall; Independent Banker, Vol. 45, November 1995

Subjects:

Bank marketing, Radio advertising, United States

Collections: Entire Library

...years of stagnation, radio advertising revenues are rising...incorrectly. Success in radio advertising can be achieved if...Radio has limitations Radio ads can run from 15 to...boredom. Success in radio advertising requires time and...
3.

Read/Write Review

Teaching through Channels

Magazine article by Carol Patton; Independent Banker, Vol. 61, April 2011

Subjects:

Bank officers, Children & youth, Community banks, Denas, Karen, Financial literacy, Personal profiles, Radio advertising, Trapkus, Gary, United States

Collections: Entire Library

...first, the bank spent $1,000 of its advertising budget on radio ads each month. In exchange, the radio station aired the interviews...and broadcast the spots. It then uses the audio track for radio ads and converts testimonials into newspaper and movie theater...
4.

Read/Write Review

Cash for Classrooms

Magazine article by Mary Diamond; Independent Banker, Vol. 50, July 2000

Subjects:

Affinity credit cards, Bank credit cards, Community banks, Community support, Liberty Bank & Trust Co-New Orleans LA, Radio advertising, School systems, United States

Collections: Entire Library

...get the word out about the S.O.S. affinity card, the bank runs a flight of back-to-school print and radio advertisements in August and September to promote the card while "back to school" is still on the top of most parents minds...
5.

Read/Write Review

Dial FM for Murder and the Rest

Magazine article by Alice Miles; New Statesman, Vol. 139, July 5, 2010

Subjects:

Advertising effectiveness, Advertising--Evaluation, Radio advertising--Health aspects, Radio advertising--Social aspects

Collections: Entire Library

MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Top

Newspaper Articles on: "Radio Advertising" OR "Radio Commercials" OR "Radio Ads" OR "Radio Advertisements"

1,058 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Read/Write Review

The Goods on Good's You've Heard the Radio Commercials. Here's a Look Inside the Giant Kewanee Furniture Store

Newspaper article by Ed Fanselow; Daily Herald (Arlington Heights, IL), January 11, 2001

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

The Goods on Goods Youve Heard the Radio Commercials. Heres a Look Inside the Giant Kewanee Furniture Store. by Ed Fanselow Byline: Ed Fanselow Daily Herald Correspondent Its a...
2.

Read/Write Review

Spanish Radio Ads Target Immigration Votes

Newspaper article; Daily Herald (Arlington Heights, IL), September 29, 2010

Subjects:

Advertising campaigns--Hispanic American market, Emigration and immigration, Radio advertising--Hispanic American market

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Spanish Radio Ads Target Immigration Votes. Byline: Kerry Lester klester@dailyherald...the countrys largest employee unions have launched Spanish-language radio ads in the Chicago area and across the country. Mi Familia Vota, Americas...
3.

Read/Write Review

Group to Run Radio Ads against Tax Plans; 'Grass-Roots Groundswell' Soughtto Thwart Kaine's Roads Package

Newspaper article; The Washington Times, January 31, 2006

Subjects:

Radio advertising, Road construction, Taxation

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Group to Run Radio Ads against Tax Plans; Grass-Roots Groundswell Soughtto Thwart Kaines...RICHMOND - A grass-roots government reform group today will begin airing radio ads urging Virginians to protest transportation tax increases proposed...
4.

Read/Write Review

Hillary, Obama Told in S.C. to Tone Down; New Radio Ads Escalate War of Words

Newspaper article; The Washington Times, January 25, 2008

Subjects:

Radio advertising

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Hillary, Obama Told in S.C. to Tone Down; New Radio Ads Escalate War of Words. Byline: Christina Bellantoni...instead of fights. The campaigns criticized each others radio ads. Mrs. Clintons negative ad, released first, used Mr...
5.

Read/Write Review

McDonald's Pulls Radio Ads after Pit Bull Owner Outrage

Newspaper article; Daily Herald (Arlington Heights, IL), February 8, 2012

Subjects:

Fast food restaurants, Radio advertising

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

McDonalds Pulls Radio Ads after Pit Bull Owner Outrage. Byline: Associated Press LOS ANGELES McDonalds has apologized and pulled an ad that came back to...

MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Top

Search the Library:

Collection(s):

Your search for: "Radio Advertising" OR "Radio Commercials" OR "Radio Ads" OR "Radio Advertisements"

Collection(s) searched : Entire Library

Found 2,832 results:

Books: 1,015

Journal Articles: 290

Magazine Articles: 469

Newspaper Articles: 1,058

Encyclopedia Articles: 0

Research Topics on: "Radio Advertising" OR "Radio Commercials" OR "Radio Ads" OR "Radio Advertisements"

1 results - List All Research Topics

Books on: "Radio Advertising" OR "Radio Commercials" OR "Radio Ads" OR "Radio Advertisements"

1,015 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Journal Articles on: "Radio Advertising" OR "Radio Commercials" OR "Radio Ads" OR "Radio Advertisements"

290 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Magazine Articles on: "Radio Advertising" OR "Radio Commercials" OR "Radio Ads" OR "Radio Advertisements"

469 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Newspaper Articles on: "Radio Advertising" OR "Radio Commercials" OR "Radio Ads" OR "Radio Advertisements"

1,058 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>