Your search for: "qualitative research"

The first to focus solely upon qualitative research in tourism, this book combines discussions of the philosophies underpinning qualitative research, with reflexive chapters that demonstrate how these techniques can be used.Incorporating a range of case studies written by leading international ...

The first to focus solely upon qualitative research in tourism, this book combines discussions of the philosophies underpinning qualitative research, with reflexive chapters that demonstrate how these techniques can be used.Incorporating a range of case studies written by leading international scholars, this book makes clear the ways in which these pieces of research have been informed by the authors' epistemological, ontological and methodological standpoint. Based on a range of empirical tourism studies set in the context of theoretical discussion, it demonstrates the benefits of using a range of qualitative approaches to research tourism, exploring the ways in which a number of techniques, including participants observation, memory work, biographical diaries, focus groups and visual exercises, have been adopted by researchers from a range of disciplinary backgrounds to undertake empirical research in tourism.An indispensable text for final year undergraduates, Masters and PhD students embarking on research in the field, it also will be a valuable title for academics with an interest in either tourism research or qualitative methodology. Linking theory with research practice, it offers a holistic account of qualitative research in tourism.

Qualitative research holds great potential for the study of public relations and marketing communications due to its ability to enable researchers to be closely involved with research participants. This practical guide for those interested in conducting qualitative research takes readers through ...

Qualitative research holds great potential for the study of public relations and marketing communications due to its ability to enable researchers to be closely involved with research participants. This practical guide for those interested in conducting qualitative research takes readers through each stage of the research process. This book:* outlines research techniques* considers methods of data collection* includes sampling and strategies for data analysis, including computer analysis* appraises issues of reliability and validity from a qualitative perspectiveKey points are illustrated with examples from advertising, marketing, media relations, promotions, employee communications, public affairs and other forms of managed communication. Pedagogic features include hints for the internet, tips for overcoming problems and difficulties, examples, boxed features, summaries and overviews, and a wide range of examples and illustrations from international contexts.A highly practical and accessible guide, this is a core text for those undertaking undergraduate and master research methods courses on public relations and marketing communications degrees, and will be invaluable for those working on dissertations, theses or research as part of a professional assignment.

This book extends the current discourse on the role of cultural knowledge in qualitative research, especially research conducted by women of color within their own community. Each author reports on her attempts to conceptualize herself as a researcher while simultaneously trying to honor her ...

This book extends the current discourse on the role of cultural knowledge in qualitative research, especially research conducted by women of color within their own community. Each author reports on her attempts to conceptualize herself as a researcher while simultaneously trying to honor her cultural connectedness and knowledge. As women researchers analyzing the personal and professional contexts in which their research was conducted, the authors argue that their gender, race, religion, and status have played critical roles in their research agendas. They offer a female perspective, though not a feminist critique per se, for they believe that gender does play a significant role in their research efforts. Equally important, they explore the role that race has played in their research, whether as women of color or white women conducting research among people of color. In reflecting on how their unique positionality allows them to understand relationships across many boundaries, the authors observe how, in most cases, because of their position as women and/or people of color, they have not had some of the traditional problems associated with access to multicultural sites. However, they have encountered other issues and they share how, as researchers, they met and resolved these issues for their particular settings. Each author also discusses how, in addressing these issues, she labored to meet the standards of academia, often at a personal cost. This book challenges existing paradigms by questioning the assumption of objectivity in research. It is essential reading--informative, provocative, and engaging--for researchers and students in research methods, women's studies, critical theory, and cross-cultural studies.

This book extends the current discourse on the role of cultural knowledge in qualitative research, especially research conducted by women of color within their own community. Each author reports on her attempts to conceptualize herself as a researcher while simultaneously trying to honor her ...

This book extends the current discourse on the role of cultural knowledge in qualitative research, especially research conducted by women of color within their own community. Each author reports on her attempts to conceptualize herself as a researcher while simultaneously trying to honor her cultural connectedness and knowledge. As women researchers analyzing the personal and professional contexts in which their research was conducted, the authors argue that their gender, race, religion, and status have played critical roles in their research agendas. They offer a female perspective, though not a feminist critique per se, for they believe that gender does play a significant role in their research efforts. Equally important, they explore the role that race has played in their research, whether as women of color or white women conducting research among people of color. In reflecting on how their unique positionality allows them to understand relationships across many boundaries, the authors observe how, in most cases, because of their position as women and/or people of color, they have not had some of the traditional problems associated with access to multicultural sites. However, they have encountered other issues and they share how, as researchers, they met and resolved these issues for their particular settings. Each author also discusses how, in addressing these issues, she labored to meet the standards of academia, often at a personal cost. This book challenges existing paradigms by questioning the assumption of objectivity in research. It is essential reading--informative, provocative, and engaging--for researchers and students in research methods, women's studies, critical theory, and cross-cultural studies.