Questia Homepage

Your search for: ((television OR tv OR cable) AND advertising)

Found 39,057 results:

Books: 20,773

Journal Articles: 3,767

Magazine Articles: 4,348

Newspaper Articles: 10,145

Encyclopedia Articles: 24

Research Topics on: (television OR tv OR cable) AND advertising

2 results - List All Research Topics

Books on: (television OR tv OR cable) AND advertising

20,773 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Cable TV Advertising: In Search of the Right Formula

Book by Rajeev Batra, Rashi Glazer; Quorum Books, 1989

Subjects:

Cable Television Advertising--United States--Congresses

Collections: Entire Library

This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to ...
Read More

This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to its original promise because key players--system operators, programmers, and advertisers--still act as if cable TV is an alternative to traditional mass audience broadcast rather than a fundamentally new and unique medium.
Show less
2.

Television and Political Advertising - Vol. 2

Book by Frank Biocca; Lawrence Erlbaum Associates, 1991

Subjects:

Advertising, Political, Advertising, Political--Psychological Aspects, Television In Politics

Collections: Entire Library

...phraseology. It was about 10-second sound bites. And made-for-TV backdrops. -- Dukakis "Dukakis. . . ., 1990 When we...with a simple definition. Fiske 1987 began his book, Television Culture , with a straightforward definition of codes that...such analyses to the larger body of literature, film, and television research. Systematic analysis can be fed into more empirically...California Press. Baggaley J. 1980 . Psychology of the TV image . Farnborough, U.K.: Gower. Belton J., Weis...
3.

Advertising to Children on TV: Content, Impact, and Regulation

Book by Barrie Gunter, Caroline Oates, Mark Blades; Lawrence Erlbaum Associates, 2005

Subjects:

Advertising And Children, Television Advertising And Children

Collections: Entire Library

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer ...
Read More

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer opportunities for greater commercilization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Show less
4.

Television and Political Advertising: Psychological Processes - Vol. 1

Book by Frank Biocca; Lawrence Erlbaum Associates, 1991

Subjects:

Advertising, Political, Advertising, Political--Psychological Aspects, Television In Politics

Collections: Psychology, Entire Library

...Beville Audience Ratings: Radio, Television, Cable, Revised Edition Bryant/ Zillmann Perspectives...Behavior: Systems of Influence Huesmann/ Eron Television and the Aggressive Child: A Cross-National Comparison...Diversification: Coping With Plenty Richards Deceptive Advertising: Behavioral Study of a Legal Concept Flagg Formative...Agenda-Setting Process: How Political Advertising and TV News Prime Viewers to Think about Issues and Candidates...
5.

Audience Ratings: Radio, Television, and Cable

Book by Hugh Malcolm Beville Jr.; Lawrence Erlbaum Associates, 1988

Subjects:

Radio Programs--Rating, Television Programs--Rating

Collections: Entire Library

...Surveys , Others 3. Television Services 1946-1987 62...Telephone Coincidental; Telephone Recall; RADAR; Weekly TV Household Diary; NAC Audilog; Personal Radio Diary; Special...Individual Program Appeal; Quality of Viewing Experience 6. Cable Ratings 1979-1987 160...Broadcasters; Station Representatives; Advertising Agencies; Advertisers; Buying Services; Program Producers...

MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Top

Journal Articles on: (television OR tv OR cable) AND advertising

3,767 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Cable Advertising and the Future of Basic Cable Networking

Journal article by David Waterman, Michael Zhaoxu Yan; Journal of Broadcasting & Electronic Media, Vol. 43, 1999

Subjects:

Cable television advertising--Prices and rates, Cable television broadcasting industry--Evaluation, Cable television--Forecasts, Marketing industry--Prices and rates

Collections: Entire Library

...various issues of Cable TV Programming...of competing advertising vehicles, we...Broadcast television is presumably...substitute for cable television advertising.(6) CPMB data are collected from TV Dimensions (1996...substitute for cable TV as an advertising vehicle than...frequency through television media, and although...
2.

What Prevents Cable TV from Taking off in Brazil?

Journal article by Raul Reis; Journal of Broadcasting & Electronic Media, Vol. 43, 1999

Subjects:

Brazil--Popular culture, Cable television--Brazil, Television broadcasting industry--Brazil

Collections: Entire Library

...industries--radio, music recording, newspapers, publishing, cable and satellite TV--even fashion and real state. That degree of integration...of television networks elsewhere is the considerable degree to which they...Televisa to command an 80 percent share of its television advertising market, and as much as 98 percent of audience share in peak...
3.

Television Coverage of the 1995 Legislative Election in Taiwan: Rise of Cable Television as a Force for Balance in Media Coverage

Journal article by Ven-Hwei Lo, Edward Neilan, Pu-Tsung King; Journal of Broadcasting & Electronic Media, Vol. 42, 1998

Subjects:

Cable television--Taiwan, Elections--Media coverage, Taiwan--Media coverage

Collections: Entire Library

...4%) neutral. The privately owned cable television channels ran 44 (19.5%) stories favorable...3%) neutral. The privately owned cable television channels ran 50 (32.1%) stories favorable...government news in Taiwan: Patterns of television news sources selection and presentation...the bitten: An analysis of network TV news bias in campaign 92. Journalism...viewers and ad dollars: Terrestrial vs. cable. International Cable, 28-32. Pen...
4.

Job Growth in Television: Cable versus Broadcast, 1958-99

Journal article by Dominic Toto; Monthly Labor Review, Vol. 123, 2000

Subjects:

Cable television broadcasting industry--Personnel management, Television broadcasting industry--Personnel management, Television broadcasting--Personnel management

Collections: Entire Library

...broadcasting. Table 1. Top 10 occupations in cable and other pay-TV and radio and television broadcasting, 1998 Rank Occupation Level Cable and other pay television (SIC 484...supervisors-administrative 5,090 8 Sales agents, advertising 5,000 9 General managers...
5.

Cross-Media Use in Electronic Media: The Role of Cable Television Web Sites in Cable Television Network Branding and Viewership

Journal article by Louisa Ha, Sylvia M. Chan-Olmsted; Journal of Broadcasting & Electronic Media, Vol. 48, 2004

Subjects:

Cable networks (Television)--Customer relations, Cable networks (Television)--Information management, Cable networks (Television)--Market share, Web sites (World Wide Web)--Analysis, Web sites (World Wide Web)--Influence, Web sites (World Wide Web)--Usage, Web sites--Analysis, Web sites--Influence, Web sites--Usage

Collections: Entire Library

...use traditional print media such as TV Guide for information (t = -3.83...Nevertheless, age is not a factor in other television viewing behavior or level of subscription to premium or basic cable service. Statistical Analysis...Basic Cable Premium Cable Total...Subscribers Subscribers Enhanced Television Features (n = 667) (n = 496...7% 16.7% 14.4% TV guide/schedules * 10...67 .28 0.10 TV Guide...who reported visiting cable networks Web site are included (n...Television Web Sites As Brand Extension in Attracting...

MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Top

Magazine Articles on: (television OR tv OR cable) AND advertising

4,348 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Spot Cable versus Newspapers: The Benefits of Advertising in a New Political World

Magazine article; Campaigns & Elections, Vol. 27, June 2006

Subjects:

Cable television advertising--Comparative analysis, Cable television advertising--Usage, Newspaper advertising--Comparative analysis, Newspaper advertising--Usage, Political advertising--Analysis

Collections: Entire Library

...increases for cable television in every part...in broadcast TV, means that spot cable advertising must be at the...Thats permission advertising. When asked which...majority said cable TV (32 percent...with network television. Among the subset...either network or cable TV advertising; and it is measurably...persuasive. With televisions reach ever narrowing...
2.

Cable TV Comes to Kenya

Magazine article; African Business, October 1994

Subjects:

Cable Network Television--Management, Cable television broadcasting industry, Cable television--Management, Kenya, Telecommunications systems

Collections: Entire Library

Cable TV Comes to Kenya. Kenyas ardent TV viewers are being courted by a new Television channel run by Cable Network Television (CTN). The newly incorporated Kenyan...dish. A survey conducted by the company also shows that advertising rates charged by other media are higher for the ordinary...
3.

Indecent Exposure: Congress, the FCC, Cable TV, and Satellite Radio Look to Be Headed for a Big Showdown as Indecency Is among the Top Issues on the Agenda of the New Federal Communications Commission Chairman

Magazine article by Raymond L. Fischer; USA Today (Society for the Advancement of Education), Vol. 134, May 2006

Subjects:

Broadcasting policy--Political aspects, Cable television broadcasting industry--Laws, regulations and rules, Obscenity (Law)--Control, Obscenity--Control, Powell, Michael--Powers and duties, Television broadcasting industry--Laws, regulations and rules, United States. Federal Communications Commission--Laws, regulations and rules, United States. Federal Communications Commission--Officials and employees

Collections: Entire Library

...enforcement of government roles on television content during hours when...Powell told the Parents TV Council that he did not want...indecency regulations to cable and satellite probably is...longer would have a guaranteed advertising base; therefore, the cost...using the V-chip.) Finally, cable is following the lead of...Cable has joined broadcast TV in spending millions of dollars...new uniform rating system. Advertising the V-chip and descriptors...
4.

Crusader Scrambles to Clean Up Cable TV

Magazine article by Carl S. Ely; Insight on the News, Vol. 16, April 24, 2000

Subjects:

Cable television--Standards, Sex in television--Laws, regulations, etc., Snesko, Tony--Political activity, United States. Federal Communications Commission--Laws, regulations, etc.

Collections: Entire Library

...A significant amount of customers say they want adult television. It should remain an option." Finally, Snesko wants to...signal bleeding" that results from partial scrambling by cable operators. "I think the motivation behind signal bleed is...highways, in malls and at bus stops in 17 states. There will be TV spots and a companion site on the Internet -- www.wuzupgod...announcing the pontiffs arrival. And the massive DDB-Needham advertising agency caught flack last year after using Leonardo Da Vincis...
5.

TV for You and Me: Current TV Has Democratized the Small Screen with User-Generated Programming. So What's in It for Us? Turns out, Whatever We Make of It

Magazine article by Denise Martin; The Advocate, December 4, 2007

Subjects:

Cable television broadcasting industry--Influence, Cable television broadcasting industry--Market share, Cable television broadcasting industry--Services, Current TV L.L.C.--Influence, Current TV L.L.C.--Market share, Current TV L.L.C.--Services, Sexual minorities--Media coverage

Collections: Entire Library

...already gone through the development wringer with the Here cable network and MTVs Logo channel. The gay 30-year-olds indic...duo God-Des and She. But its the Al Gore-backed Current TV that OBrien says has taken the most interest in his LGBT-themed...Harrison Group for Deloitte. Has Current TV seen the future of television? In two years Current has reached distribution in 41 million...further promote awareness of the channel, complete with advertising on other channels as well as in print and at events. In...

MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Top

Newspaper Articles on: (television OR tv OR cable) AND advertising

10,145 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Television: TV ROUND-UP

Newspaper article; Sunday Mail (Glasgow, Scotland), November 27, 2005

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

Television: TV ROUND-UP. The first eviction of the current series of Im a Celebrity...Exclusive(Friday, Channel 4, 11.35pm) features Robbie Williams new single Advertising Space TV NEWS Sleeping With Teacher (Monday, Channel 4, 11pm) explores relationships...
2.

Virgin Media Set for Private Equity Buyout; Ruby Wax, the American Talk Show Host, Who Is Fronting the Cable Group's New Advertising Campaign

Newspaper article; The Daily Mail (London, England), July 3, 2007

Subjects:

Advertising campaigns, Cable television advertising, Private equity, Talk shows

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...American Talk Show Host, Who Is Fronting the Cable Groups New Advertising Campaign. Byline: James Ashton BATTERED...underwhelming. Despite recruiting more new TV subscribers last quarter than arch rival...has sold downhis stake to just 5pc. Cable companies have been easy prey on both...Flextech, owner of the Living and Bravo TV channels as well as the UKTV Goldjoint...
3.

Cable TV Price Controls Rejected; GAO Suggests Competition

Newspaper article; The Washington Times, October 25, 2003

Subjects:

Cable television broadcasting industry, Entertainment and Sports Programming Network

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

Cable TV price controls rejected; GAO suggests competition...TIMES Competition will do more to lower rapidly escalating cable-television rates than imposing new regulations on the industry, according...prepackaged channels. "A la carte" programming would reduce advertising revenue and boost the per-channel cost to consumers, the...
4.

Upbeat ITV Stopping the Rot over Advertising; Tuned In: Grade Said the Broadcaster Is Expected to Hold Its Share of TV Advertising

Newspaper article; The Evening Standard (London, England), November 5, 2008

Subjects:

Broadcasting industry, Television advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Grade Said the Broadcaster Is Expected to Hold Its Share of TV Advertising. Byline: NICK GOODWAY MICHAEL GRADE, chairman of broadcaster...to perform strongly and we expect to hold our share of UK television advertising year on year for the first time in over 25 years...
5.

JM Creative Wins Gold for Best TV Commercial at Advertising Awards

Newspaper article; Western Mail (Cardiff, Wales), June 6, 2007

Subjects:

Television advertising--Achievements and awards

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Creative Wins Gold for Best TV Commercial at Advertising Awards. CARDIFF-based JM...masterminds behind a string of television and media campaigns which have...created other equally memorable TV campaigns. Cerys Matthewss...sector. To date more than 200 TV presenters from all over the...

MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Top

Encyclopedia Articles on: (television OR tv OR cable) AND advertising

24 results - MORE ENCYCLOPEDIA RESULTS: 1-10 11-20 21-24

1.

Cable Television

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...monthly fees for networks such as HBO, which are known as pay TV services. Cable television offers a wide variety of specialized programming, including...industry finances its programming from subscriber fees and advertising revenue. New technologies, such as fiber optics, digital...
2.

Advertising

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...drugs and cosmetics, soaps, automobiles, tobacco, appliances, and oil products. The major U.S. advertising media are newspapers, magazines, television and radio, business publications, billboards, and circulars sent through the mail. With the...
3.

Broadcasting

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...large number of receivers by radio or television. In the United States the first regularly...KDKA) in Pittsburgh. The sale of advertising was started in 1922, establishing...listening takes place in the home. Cable television , which reached more than 67% of all...programs from which to choose. The new cable channels, most of them highly specialized...
4.

Communications Industry

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...As such, it covers television and radio broadcasting...telegraphs, publishing, advertising, telecommunications...technologies, such as cable television and the Internet, and...commercial and satellite television stations were established...
5.

Censorship

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...literature, photography, the cinema, radio, television, or computer networks. Censorship...publisher Ralph Ginzburg was convicted of advertising in an obscene manner. As Supreme...material could be banned from commercial cable-television stations but not from public-access cable stations. The rapid growth of the...

MORE ENCYCLOPEDIA RESULTS: 1-10 11-20 21-24

Top

© 2009 - Questia Media America, Inc. All rights reserved. All service marks and trademarks are property of
Questia Media and its affiliates. Any advertising or navigational links included on this site are not necessarily
endorsed by the publishers or content providers whose materials appear on this site.

Search the Library:

Collection(s):