Search the Library:

Search within Results
Put exact phrases in double quotes
Search in:
  • Books
  • Journals
  • Magazines
  • Newspapers
  • Encyclopedia
  • Research Topics
  • Uncheck All
Collection(s):
Lexile:
 (Optional)   What is Lexile?
Minimum:
Maximum:
Exact:
Please select at least one (1) media type and then click on "Search".
Please select at least one (1) content type and then click on "Search".

Your search for: (Advertising AND (Effectiveness OR Effective))


Collection(s) searched :  Entire Library

 

Found 22,094 results:

Books:   5,985
  |  
Journal Articles:   8,368
  |  
Magazine Articles:   5,194

Newspaper Articles:   2,539
  |  
Encyclopedia Articles:   8

Research Topics on: Advertising AND (Effectiveness OR Effective)

2 results - List All Research Topics


Books on: Advertising AND (Effectiveness OR Effective)

5,985 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Journal Articles on: Advertising AND (Effectiveness OR Effective)

8,368 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Magazine Articles on: Advertising AND (Effectiveness OR Effective)

5,194 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Newspaper Articles on: Advertising AND (Effectiveness OR Effective)

2,539 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Encyclopedia Articles on: Advertising AND (Effectiveness OR Effective)

8 results MORE ENCYCLOPEDIA RESULTS: 1-8

  • New York , State, United States
    Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009
    Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

    ...equipment. Printing and publishing, mass communications, advertising, and entertainment are among New York Citys notable industries...antidiscrimination legislation, and won a reputation for effectiveness that made him twice (1944 and 1948) the Republican presidential...
     
  • Market Research
    Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009
    Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

    ...efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early...
     
  • Canada
    Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009
    Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

    ...Since the free trade agreement with the United States (effective 1989), and the North American Free Trade Agreement...conservative positions. A scandal originating in a federal advertising sponsorship program begun in the mid-1990s and designed...
     
  • United States
    Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009
    Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

    ...national government with ample powers for effective rule, which were limited by "checks...Massachusetts led the way (1874) with the first effective state legislation for an eight-hour...new Department of Homeland Security , effective Mar., 2003. The department regrouped...
     
  • Federal Trade Commission
    Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009
    Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

    ...preserve competition as an effective regulator of business. Duties...dissemination of false and deceptive advertising of goods, drugs, curative...methods of competition and false advertising (in accordance with the Federal...violated. These orders, to be effective, usually must have court...
     

MORE ENCYCLOPEDIA RESULTS: 1-8