Search the Library:

Search within Results
Put exact phrases in double quotes
Search in:
  • Books
  • Journals
  • Magazines
  • Newspapers
  • Encyclopedia
  • Research Topics
  • Uncheck All
Collection(s):
Lexile:
 (Optional)   What is Lexile?
Minimum:
Maximum:
Exact:
Please select at least one (1) media type and then click on "Search".
Please select at least one (1) content type and then click on "Search".

Your search for: TV AND advertising AND effectiveness


Collection(s) searched :  Entire Library

 

Found 1,058 results:

Books:   275
  |  
Journal Articles:   497
  |  
Magazine Articles:   208

Newspaper Articles:   78
  |  
Encyclopedia Articles:   0

Books on: TV advertising effectiveness

275 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Journal Articles on: TV advertising effectiveness

497 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Magazine Articles on: TV advertising effectiveness

208 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Newspaper Articles on: TV advertising effectiveness

78 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

  • Top Advertising Idea Gets around Country
    Newspaper article; Sunshine Coast Daily (Maroochydore, Australia), January 12, 2010
    Subjects: 
    Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

    ...government ban on cigarette advertising wiped out a large portion...you get with radio, TV and press sometimes...difficult to analyse their effectiveness other than to say we...a mindset of print, TV, radio and electronic...backs or interior wall advertising in airports and train...
     
  • From 'Lifeblood of Ad Industry' to Political Football; ADVERTISING &MARKETING
    Newspaper article; The Evening Standard (London, England), February 8, 2010
    Subjects: 
    Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

    ...be over. Government advertising has become a political...need to demonstrate effectiveness of spend is paramount...Lund is pushing for "effectiveness of spend" in other...string of firms to buy advertising across different media...channels such as press, TV, online and so on...
     
  • Junkfood Advertising Ban Outlaws Cheese and Raisins; (... Butwhite Bread and Chicken Nuggets Get All-Clear)
    Newspaper article; The Mail on Sunday (London, England), February 11, 2007
    Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

    ...night over a forthcoming ban on TV advertising of junk food to children that...for any attempt to restrict TV advertising. Lib Dem MP Dan Rogerson said...Ofcom is due to review the effectiveness of the broadcasting ban in autumn...
     
  • Shredded Treat; Knitting Nanas Bowled over by Advert Success
    Newspaper article; Evening Chronicle (Newcastle, England), October 14, 2009
    Subjects: 
    Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

    ...company could not believe it when these knitters brought their advertising campaign to life. And when bosses at Shreddies found out about...promotional packs with the slogan "Knitted by Nanas". The TV advert, which the group took their name from, shows pensioners...
     
  • How to Get a Head Start in Advertising
    Newspaper article; Evening Gazette (Middlesbrough, England), January 26, 2005
    Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

    ...bombard us with advertising images so powerful...Theres no doubt good advertising works, whether its on TV, in newspapers...through the door. The advertising world is a haven...They monitor the effectiveness of the campaign...
     

MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>