FDA Scrutiny Spurs Drugmakers to Tone Down Ads
Newspaper article; Daily Herald (Arlington Heights, IL), February 22, 2010
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...number of people monitoring ads by 50 percent to 60 in an...added enforcement may be fewer ads, said John Busbice, a principal in commercial effectiveness at IMS Health Inc., a Norwalk...industry spending on consumer ads fell 4.7 percent to $3...