Your search for: advertisements AND consumer AND behavior

Collection(s) searched : Entire Library

Found 1,732 results:

Books: 326

Journal Articles: 1,226

Magazine Articles: 168

Newspaper Articles: 12

Encyclopedia Articles: 0

Books on: advertisements consumer behavior

326 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

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Emotion and Reason in Consumer Behavior

Book by Arjun Chaudhuri; Elsevier Butterworth Heinemann, 2006

Subjects:

Consumer Behavior, Consumer Behavior--Psychological Aspects

Collections: Psychology, Entire Library

...information. Journal of Consumer Research, 28,1...hypothesis. Journal of Consumer Research, I5, 38Cr391...Henry. (1998). Consumer behavior and markeizng action...magazine and television advertisements. Journal of Consumer...
2.

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On Becoming a Consumer: The Development of Consumer Behavior Patterns in Childhood

Book by James U. Mcneal; Butterworth-Heinemann, 2007

Subjects:

Child Consumers--United States, Consumer Behavior--United States

Collections: Psychology, Entire Library

...what we are calling consumer behavior goes far beyond...the units of consumer behavior, what I call tekrczms...purchase promotions and advertisements experienced, the exami...a unit of consumer behavior when I was in graduate...realized in my consumer behavior studies that we had...for various consumer behaviors but no general term...
3.

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The Psychology of Consumer Behavior

Book by Brian Mullen, Craig Johnson; Lawrence Erlbaum Associates, 1990

Subjects:

Consumers

Collections: Psychology, Entire Library

...predictiveness view for an understanding of consumer behavior. For example, commercial advertisements that frequently present a beverage product...conditioned stimulus in a different type of advertisement that does not include the unconditioned...
4.

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The Social Psychology of Consumer Behaviour

Book by Richard P. Bagozzi, Zeynep Gürhan-Canli, Joseph R. Priester; Open University Press, 2002

Subjects:

Consumer Behavior, Consumers--Psychology, Consumption (Economics)--Social Aspects

Collections: Psychology, Entire Library

...thoughts about consumer behavior, lotirrial of Con...1994) Corrsmner Behavior, 3rd edn. New York...attitudes, habits, and behaviors: an adaptive amendment...critical review of consumer satisfaction, in...contextual priming in print advertisements, Jounral of Consumer Research, 17: 215...Age differences in consumers processing strategies...
5.

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Radio Active: Advertising and Consumer Activism, 1935-1947

Book by Kathy M. Newman; University of California Press, 2004

Subjects:

Boycotts--United States--History, Consumer Behavior--United States--History, Consumer Protection--United States--History, Radio Advertising--United States--History

Collections: Entire Library

...one of their soap advertisements. Lux worried that...idea in the mind of consumers that cosmetics were...they thought the advertisement meant that cosmetics...Nowadays, the consumer needs legal protection...percent, agreed that consumers definitely or probably...result of cosmetic advertisements. A burgeoning consumer movement which produced...

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Journal Articles on: advertisements consumer behavior

1,226 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

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The Effect of Attitude toward Advertisement on Yemeni Female Consumers' Attitude toward Brand and Purchase Intention

Journal article by Nabsiah Abdul Wahid, Methaq Ahmed; Global Business and Management Research: An International Journal, Vol. 3, 2011

Subjects:

Advertising--Public opinion, Brand image--Public opinion, Consumer behavior--Public opinion, Consumer preferences--Public opinion, Consumer research--Public opinion, Marketing research--Public opinion, Product development--Public opinion, Women consumers--Public opinion

Collections: Entire Library

...Attitude toward Advertisement on Yemeni Female Consumers Attitude toward...what triggers consumers behavior, the role of...relates to product advertisements and brands found...can be found in consumer behavior and...literature. Consumers attitude towards...affection of an advertisement (the liking...
2.

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Investigation of the Effects of Disclosure Statements in Rental Car Advertisements

Journal article by John H. Murphy, Jef I. Richards; Journal of Consumer Affairs, Vol. 26, 1992

Subjects:

Automobiles, Rental--Advertising, Consumer behavior--Research, False advertising--Laws, regulations, etc., National Association of Attorneys General--Laws, regulations, etc.

Collections: Entire Library

...statements in rental car advertisements. by John H. Murphy...and Kohn," Journal of Consumer Tremendous controversy...federal interest in defending consumer rights (Richards 1991...potentially resulting in consumer deception. It noted that...the benefits of providing consumers with more information...caused by the challenged advertisement and not by information...
3.

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Picture-Text Incongruency in Print Advertisements among Low- and High-Literacy Consumers

Journal article by Haeran Jae, Devon S. Delvecchio, Deborah Cowles; Journal of Consumer Affairs, Vol. 42, 2008

Subjects:

Consumer behavior--Research, Literacy--Influence, Literacy--United States, Print advertising--Public opinion

Collections: Entire Library

...regarding low-literacy consumers conclude that low...particularly if advertisements are not designed for consumers with limited reading...disparate findings in consumer behavior, advertising, and...to low-literacy consumers. Specifically...text in a printed advertisement (Houston, Childers...
4.

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Consumer Perceptions of Health Claims in Advertisements and on Food Labels

Journal article by Michael B. Mazis, Mary Anne Raymond; Journal of Consumer Affairs, Vol. 31, 1997

Subjects:

Advertising--Research, Consumer behavior--Research, Food industry--Labeling, Health attitudes--Research, Labels--Research

Collections: Entire Library

...presented in advertisements and on product...information in food advertisements and on food...determine, Are consumers more skeptical...printed food advertisement rather than...differences in consumer perceptions...in "mock" advertisements and on "mock...the role of consumer expectations...plays a role in consumers beliefs about...for purchasing behavior relevant to...
5.

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Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements

Journal article by Larry D. Compeau, Joan Lindsey-Mullikin, Dhruv Grewal, Ross D. Petty; Journal of Consumer Affairs, Vol. 38, 2004

Subjects:

Consumer protection, Council of Better Business Bureaus--Laws, regulations and rules, Pricing policies--Analysis, United States. Federal Trade Commission--Laws, regulations and rules

Collections: Entire Library

...Reference Price Advertisements. by Larry D...often present consumers with commonly...attempt to provide consumers with a higher...by which the consumer can judge the...example, an advertisement with a "Regular...context of an advertisement. When probed...a reasonable consumer at least one...influences purchasing behavior. In order to...measure the consumers perceptions...

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Magazine Articles on: advertisements consumer behavior

168 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

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Profiting from Consumer Behavior: Data Mining Helps Businesses Make More Money by Predicting the Spending Habits of Their Customers

Magazine article by Sonia A. Donaldson; Black Enterprise, Vol. 37, March 2007

Subjects:

Consumer spending--Management, Customer relationship management--Methods, Data mining--Usage, Financial management--Methods

Collections: Entire Library

Profiting from Consumer Behavior: Data Mining Helps...understanding of consumer behavior gives company leaders...to optimize Website advertisements and increase conversion...history of customer behaviors, or market basket...which monitors customer behavior patterns and integrates...
2.

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Making the Consumer Connection

Magazine article by Joseph Scarry; The China Business Review, Vol. 24, July 1997

Subjects:

Advertising campaigns, Brand differentiation, Consumer behavior, Economic conditions, International trade, Market entry, Peoples Republic of China

Collections: Entire Library

...admire the heroes behavior or what the heroes...important to the Chinese consumer as they are to most...appeal to the Chinese consumer. As the Chinese...discerning group of consumers, showing clear preferences...heroes with widespread consumer appeal and use these...products or appear in advertisements. Just as the Chinese...genuine. A television advertisement for a fastfood restaurant...
3.

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In Search of the Chinese Consumer

Magazine article by Dong Li, Alec M. Gallup; The China Business Review, Vol. 22, September 1995

Subjects:

Consumer attitudes, Consumer behavior, Gallup China Ltd, International markets, Peoples Republic of China, Polls & surveys

Collections: Entire Library

...stretches of consumers, the survey...they browsed advertisements before making...purchases. The urban consumer, however, is...before purchasing consumer durables such...Most Chinese consumers, especially...the television advertisement slogan coined...that Chinese consumers may not be wealthy...national annual consumer income based...
4.

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Cultivating the Green Consumer

Magazine article by Sheila Bonini, Jeremy Oppenheim; Stanford Social Innovation Review, Vol. 6, Fall 2008

Subjects:

Competitive advantage, Consumer attitudes, Consumer behavior, Environmental protection, Green marketing, United States

Collections: Entire Library

...will change their behaviors. Educate Consumers...in 1992, educates consumers about how energy...gained widespread consumer recognition and trust...alone cannot lead consumers from intention to...lasting changes in consumer behavior. (see "Recycling...Already, 33 percent of consumers say they are willing...
5.

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Housewives' Choice - Women as Consumers between the Wars

Magazine article by Catherine Horwood; History Today, Vol. 47, March 1997

Subjects:

Consumer behavior--History, Good Housekeeping (Periodical)--History, History--20th century, Home economics--History, Housewives--History, Women's periodicals--History

Collections: History, Entire Library

...from the newlydeveloping consumer industries such as the...households to one in three. An advertisement in an early issue of Ideal...Good Housekeeping carried advertisements from thirty-four different...the broom, stated an advertisement in July 1923. Another...polishing the furniture in advertisements although always looking...Womens importance as consumers throughout this period...

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Newspaper Articles on: advertisements consumer behavior

12 results - MORE NEWSPAPER RESULTS: 1-10 11-12

1.

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Customers Must Never Feel Cheated

Newspaper article; The Journal (Newcastle, England), September 15, 2009

Subjects:

Consumer behavior

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...special offers" and advertisements. There has been proliferation...part, been very good for consumers and is good for the economy as it stimulates consumer spending. However, a...many disclaimers on an advertisement that the special offer...exactly what it says - an advertisement. The service provider...provider. Unfortunately the consumers do not have any redress...
2.

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Have You Been Offended?

Newspaper article; The Washington Times, July 4, 2004

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...are full of stories and advertisements trying to sell the consumer the next brand of behavior or wording branded with...and "patriarchal" behavior. Since our professors...wake of the scandalous behavior by some of Americas top...
3.

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Chicago Agencies to Educate Latinos on Avoiding Fraud

Newspaper article; Daily Herald (Arlington Heights, IL), October 14, 2004

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...Chicago commissioner of consumer services, at a forum...likely to be victims of consumer fraud, compared with...radio announcements and advertisements on Spanish-language...reach out to Hispanic consumers," said Elaine Kolish...the FTCs Bureau of Consumer Protection. "The...and report fraudulent behavior at 1 (800) FTC...
4.

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Swapping Ideas a Blessing; (Welcome Message Delivered at the Opening of Publish Asia 2007 Conference at the Historic Manila Hotel, March 27, 2007.)

Newspaper article; Manila Bulletin, March 29, 2007

Subjects:

Hotels and motels--Conferences, meetings and seminars

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...newspapers and, consequently, advertisements. By the late 19th century...and understand the change in consumer and business trends; new...and packaged for the new consumer; new marketing , that would...proper understanding of their behavior; and finally, new organization...
5.

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Do Your Homework When Considering a Switch from ComEd

Newspaper article by By Anna Marie Kukec; Daily Herald (Arlington Heights, IL), July 6, 2011

Subjects:

Commonwealth Edison Co., Electric utilities

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...couple of these advertisements I received in...power. How do consumers know if switching...ask questions, consumer advocates advise...years. Still, consumers are confused about...The bill that consumers receive from their...important for that consumer to understand...to regulate the behavior of alternate power...

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Collection(s):

Your search for: advertisements AND consumer AND behavior

Collection(s) searched : Entire Library

Found 1,732 results:

Books: 326

Journal Articles: 1,226

Magazine Articles: 168

Newspaper Articles: 12

Encyclopedia Articles: 0

Books on: advertisements consumer behavior

326 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Journal Articles on: advertisements consumer behavior

1,226 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Magazine Articles on: advertisements consumer behavior

168 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Newspaper Articles on: advertisements consumer behavior

12 results - MORE NEWSPAPER RESULTS: 1-10 11-12

MORE NEWSPAPER RESULTS: 1-10 11-12