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Your search for: beer AND advertising

Found 13,338 results:

Books: 11,438

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Journal Articles: 620

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Magazine Articles: 409

Newspaper Articles: 870

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Encyclopedia Articles: 1

Research Topics on: beer advertising

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Alcohol Advertising

Books on: beer advertising

11,438 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey

Book by Joseph C. Fisher; Greenwood Press, 1993

Subjects:

Advertising--Alcoholic Beverages--Bibliography, Alcoholism In Mass Media--Bibliography, Consumer Behavior--Bibliography, Drinking Of Alcoholic Beverages--Bibliography

Collections: Entire Library

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments ...
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An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.
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2.

Advertising and the Transformation of American Society, 1865-1920

Book by James D. Norris; Greenwood Press, 1990

Subjects:

Advertising--United States--History--19th Century, Advertising--United States--History--20th Century

Collections: History, Entire Library

This historical analysis of advertisements explores the transformation of American society from 1865 to the 1920s, and the role that advertising played in turning America into a consumerist society. Focusing on national magazines and popular journals, Norris traces the way ads changed from simple ...
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This historical analysis of advertisements explores the transformation of American society from 1865 to the 1920s, and the role that advertising played in turning America into a consumerist society. Focusing on national magazines and popular journals, Norris traces the way ads changed from simple sources of information to defining the image of the American dream. The book considers the role that advertising played in developing a national market for consumer goods, how it created demand for mass-produced items, and the contribution it made to the shifting consumption habits of Americans.
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3.

Advertising to Children on TV: Content, Impact, and Regulation

Book by Barrie Gunter, Caroline Oates, Mark Blades; Lawrence Erlbaum Associates, 2005

Subjects:

Advertising And Children, Television Advertising And Children

Collections: Entire Library

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer ...
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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer opportunities for greater commercilization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
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4.

Adcult USA: The Triumph of Advertising in American Culture

Book by James B. Twitchell; Columbia University Press, 1996

Subjects:

Advertising--Social Aspects--United States, Advertising--United States

Collections: Entire Library

A spirited exploration of the culture created when advertising becomes not just a central institution, but "the" central institution.
5.

Advertising Exposure, Memory, and Choice

Book by Andrew A. Mitchell; Lawrence Erlbaum Associates, 1993

Subjects:

Advertising--Psychological Aspects, Consumer Behavior, Consumers' Preferences, Persuasion (Psychology)

Collections: Psychology, Entire Library

ADVERTISING EXPOSURE, MEMORY, AND CHOICE ADVERTISING AND CONSUMER PSYCHOLOGY A series sponsored by the...Psychology AAKER/BIEL Brand Equity Advertising: Advertisings 1993 Role in Building Strong Brands...

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Journal Articles on: beer advertising

620 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Male Adolescents' Reactions to TV Beer Advertisements: The Effects of Sports Content and Programming Context

Journal article by Michael D. Slater, Donna Rouner, Kevin Murphy, Frederick Beauvais, James Van Leuven, Melanie Domenech Rodriguez; Journal of Studies on Alcohol, Vol. 57, 1996

Subjects:

Alcohol and youth--Alcohol use, Beer--Advertising, Television advertising--Psychological aspects

Collections: Psychology, Entire Library

...heavily exposed to television beer advertising. The brewing industry spends...Wallack, 1994). Youth exposure to beer advertising most often comes during television...the acceptance or rejection of beer advertising messages, in that programming...
2.

Effects of Communities, Neighborhoods and Stores on Retail Pricing and Promotion of Beer *

Journal article by Eileen M. Harwood, Darin J. Erickson, Lindsey E.A. Fabian, Rhonda Jones-Webb, Sandy Slater, Frank J. Chaloupka; Journal of Studies on Alcohol, Vol. 64, 2003

Subjects:

Alcohol and youth--Causes of, Beer--Advertising, Beer--Prices and rates, Drinking of alcoholic beverages--Advertising, Drinking of alcoholic beverages--Health aspects, Liquor stores--Advertising

Collections: Psychology, Entire Library

...placement and extent of related advertising and promotions, as well as type...analyses are the prepurchase price of beer and the existence of beer promotions...advertising: An exploratory comparison of beer advertising. J. Advert. Res. 36: 79-88, 1996...
3.

Beer Taxation and Alcohol-Related Traffic Fatalities

Journal article by Brent D. Mast, Bruce L. Benson, David W. Rasmussen; Southern Economic Journal, Vol. 66, 1999

Subjects:

Beer--Taxation, Drinking of alcoholic beverages--Research, Traffic accidents--Research

Collections: Entire Library

...may even increase such competition as the benefits of brand advertising and promotions can be internalized by the distributors. A dummy variable for states requiring retailers to pay immediately for beer purchased from wholesalers (so-called cash laws) is also frequently...
4.

Effects of Showing Risk in Beer Commercials to Young Drinkers

Journal article by Lara Zwarun, Daniel Linz, Miriam Metzger, Dale Kunkel; Journal of Broadcasting & Electronic Media, Vol. 50, 2006

Subjects:

Alcohol and youth--Forecasts and trends, Alcohol and youth--Research, Alcoholic beverage industry--Advertising, Alcoholic beverages--Advertising, Juvenile drinking--Forecasts and trends, Juvenile drinking--Research

Collections: Entire Library

...physical activities in some beer advertising may make it seem to viewers...study add to the evidence that beer advertising is capable of affecting young...expectancies after exposure to beer advertising, a troubling finding given that...
5.

The Relationship of Perceived Beer Ad and PSA Quality to High School Students' Alcohol-Related Beliefs and Behaviors

Journal article by Bruce E. Pinkleton, Erica Weintraub Austin, Yuki Fujioka; Journal of Broadcasting & Electronic Media, Vol. 45, 2001

Subjects:

Advertising campaigns--Influence, Alcohol and youth--Alcohol use, Alcoholic beverage industry--Marketing, Alcoholic beverages--Marketing

Collections: Entire Library

...alcohol portrayals in advertising. Method A purposively...perceptions about beer ads and comparable...1994). Television beer advertising and drinking knowledge...Effective television advertising: A study of 1000...J. (1990). TV beer commercials and...

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Magazine Articles on: beer advertising

409 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Nonalcoholic 'Beer' and 'Wine;' How Close to the Real Thing

Magazine article by Roger W. Miller; FDA Consumer, Vol. 20, September 1986

Subjects:

Alcohol--Physiological aspects, Beer--Composition, Ethanol--Physiological aspects, Food habits--Surveys, Non-alcoholic beverages--Composition, Wine--Composition

Collections: Entire Library

...trying to avoid even such small amounts of alcohol. (ATF also does not permit the use of the word beer to describe, on labels or in advertising, malt beverages of less than one-half percent alcohol.) FDA, which regulates de-alcoholized wine...
2.

Big Brother or Small Beer

Magazine article; The Wilson Quarterly, Vol. 24, Summer 2000

Subjects:

Narcotics, Control of--Technique, Political advertising--Evaluation, Television advertising--Evaluation, Television broadcasting industry--Management

Collections: Entire Library

Big Brother or Small Beer "Prime-time Propaganda," "Propaganda for Dollars," and "The...ads or editorial content free. Not wanting to give up lucrative advertising, six networks-ABC, CBS, NBC, the WB, Fox, and, this past season...
3.

Warning Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being

Magazine article by Roy F. Fox; USA Today (Society for the Advancement of Education), Vol. 130, November 2001

Subjects:

Advertising and children--Social aspects, Advertising research, Business and education--Analysis, Channel One Communications Corp.--Contracts, Consumption (Economics)--Social aspects, Industry and education--Analysis, Marketing industry--Social aspects, Satellite communications services industry--Contracts, Satellite television, Television advertising

Collections: Education, Entire Library

...strong policies opposing advertising to children. The Academy...2,000 television ads for beer and wine. It believes that...younger, link the drinking of beer to romance, sociability, and relaxation. Advertising and social health. Advertisers...
4.

A Creative Point of View: B.E. Advertising Agency of the Year

Magazine article by Cassandra Hayes, Jules Allen; Black Enterprise, Vol. 28, June 1998

Subjects:

Advertising agencies--Management, Coleman, Donald--Management, Don Coleman Advertising Inc.--Management

Collections: Entire Library

...the Detroit automakers minority account in 1994, DCA handled advertising, promotions and special events for the Neon, Cirrus, Intrepid...outside, discussions are in the works for possible soft drink and beer company accounts. Attracting a meat company, hotel, cruise...
5.

The Heady World of Beer Journalism

Magazine article by Mark Lisheron; American Journalism Review, Vol. 18, December 1996

Subjects:

Beer--Newspapers and periodicals, Journalism--Innovations, Periodicals--Innovations

Collections: Entire Library

...readership, increasingly populated by investors rather than beer lovers. In Brews July issue, Don Walsmiths editorial informed readers that the magazine would henceforth carry advertising, setting the stage for the 10 ads that appeared in the September...

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Newspaper Articles on: beer advertising

870 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Cask Masters with Pulling Power. Week End Food NOW It's Autumn, What Better Time to Enjoy the Return to Popularity of British Beer? ANN EVANS and MATT BRYER Investigate What's Brewing in the World of Ales

Newspaper article; Coventry Evening Telegraph (England), November 25, 2006

Subjects:

Advertising campaigns--Investigations, Beer--Investigations, Breweries--Investigations, Brewing industry--Investigations

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...to Enjoy the Return to Popularity of British Beer? ANN EVANS and MATT BRYER Investigate Whats...years have also seen a renaissance in craft beer brewing. Buoyed by Gordon Browns progressive beer duty, small independent brewers have been springing...
2.

There's No Favouritism; Beer

Newspaper article; The Journal (Newcastle, England), December 21, 2007

Subjects:

Beer, Breweries, Brewing industry

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...meets 300-strong beer list in the three steps from door to bar. This is Bruges, Belgium - beer country - and Im about to apply for citizenship. Old advertising signs decorate the walls in the taverns two small rooms and the scrubbed tables wobble...
3.

Making Beer; It's a Tough Job, but Somebody's Got to Do It

Newspaper article; The Washington Times, August 25, 2006

Subjects:

Beer

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Camire has a bachelors degree in English and used to work at an advertising agency. "I was sitting behind a desk eight to nine hours a...brewerys signature front window panes with shelves full of beer above them. "It just wasnt for me." She applied for the job...
4.

Davenports Set to Deliver Again - on a Global Scale; It Was Arguably the Ale of the Midlands but Davenports No Longer Just Means Beer at Home, as Shahid Naqvi Reports

Newspaper article; The Birmingham Post (England), November 22, 2007

Subjects:

Beer, Breweries, Brewing industry, Delivery services

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...its brewers." Mr Norton said expectations were high that the beer would prove a major hit, both with drinkers who remember it...to grow and we intend to follow that up with marketing and advertising next year and we hope some of the larger pubs will take it...
5.

Is an Image of Jesus on a Beer Glass a Fit Way to Promote Christianity?

Newspaper article; The Daily Mail (London, England), September 15, 2006

Subjects:

Advertising campaigns, Christianity, Malt beverages

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Byline: ARTHUR MARTIN A CHURCH advertising campaign which uses a face of Jesus on a beer glass was condemned last night...of a campaign by the Churches Advertising Network to offer the path of...of the season, we chose the beer glass.

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Encyclopedia Articles on: beer advertising

1 results

1.

United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2007

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Restoration. As shown by C. M. Andrews, G. L. Beer, and later historians, the colonies at...campaign funding, and the post-primary advertising campaign began early. In July, Kerry chose...Beard , Carl L. Becker , G. L. Beer , Alfred Chandler, John Fiske , Eugene...

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