Questia Homepage

Your search for: cable AND television AND advertising

Found 9,318 results:

Books: 6,699

Journal Articles: 1,066

Magazine Articles: 860

Newspaper Articles: 688

Encyclopedia Articles: 5

Books on: cable television advertising

6,699 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Cable TV Advertising: In Search of the Right Formula

Book by Rajeev Batra, Rashi Glazer; Quorum Books, 1989

Subjects:

Cable Television Advertising--United States--Congresses

Collections: Entire Library

This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to ...
Read More

This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to its original promise because key players--system operators, programmers, and advertisers--still act as if cable TV is an alternative to traditional mass audience broadcast rather than a fundamentally new and unique medium.
Show less
2.

Cable Cowboy: John Malone and the Rise of the Modern Cable Business

Book by Mark Robichaux; John Wiley & Sons, 2003

Subjects:

Businessmen--United States--Biography, Cable Television--United States, Malone, John--1941-

Collections: History, Entire Library

...crusaded for televisions development...For a wave of cable pioneers, the...became the largest advertising medium in the...minted National Cable Television Association...budding National Cable Television Associa- tion...
3.

Public Access Television: America's Electronic Soapbox

Book by Laura R. Linder, Douglas Kellner; Praeger, 1999

Subjects:

Cable Television--Access--United States--History, Public-Access Television--United States--History

Collections: Entire Library

Linder examines the theoretical and philosophical under-pinnings as well as the nuts and bolts of public access television in the United States. She addresses the real problems faced by public access workers and advocates and offers solid recommendations for insuring the future of America's electronic soapbox.
4.

Advertising to Children on TV: Content, Impact, and Regulation

Book by Barrie Gunter, Caroline Oates, Mark Blades; Lawrence Erlbaum Associates, 2005

Subjects:

Advertising And Children, Television Advertising And Children

Collections: Entire Library

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer ...
Read More

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer opportunities for greater commercilization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Show less
5.

Television Myth and the American Mind

Book by Hal Himmelstein; Praeger Publishers, 1994

Subjects:

Television Advertising--United States, Television Broadcasting--United States, Television Programs--United States--History And Criticism

Collections: Entire Library

This book offers an interpretation of the myths that shape television images and reinforce this culture's dominant ideology. It provides histories of all television genres and connects developments within each genre to political, social, and cultural shifts in the larger society. This new Second ...
Read More

This book offers an interpretation of the myths that shape television images and reinforce this culture's dominant ideology. It provides histories of all television genres and connects developments within each genre to political, social, and cultural shifts in the larger society. This new Second Edition updates the previous edition's close textual analysis of representative series and serials to mid-1993, reflecting the significant changes that have occurred in both the business of television in the United States and in the larger society's dominant ideology. The Second Edition also reflects significant advances in critical theory related to the study of television that have occurred over the past decade, and it incorporates both the structuralist critical position (dominant in the first edition) and a post-structuralist position which moves away from a determinist textual analysis of ideology to a consideration of possible multiple decodings.
Show less

MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Top

Journal Articles on: cable television advertising

1,066 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Television Coverage of the 1995 Legislative Election in Taiwan: Rise of Cable Television as a Force for Balance in Media Coverage

Journal article by Ven-Hwei Lo, Edward Neilan, Pu-Tsung King; Journal of Broadcasting & Electronic Media, Vol. 42, 1998

Subjects:

Cable television--Taiwan, Elections--Media coverage, Taiwan--Media coverage

Collections: Entire Library

...Numbers. (1996, June 10). Broadcasting Cable, 69. Browning, N., Grierson, D...content analysis of the newspaper news and advertising in the 1989 legislative election. Chang...C. G. (1996). A comparative study of television news credibility. Paper presented at...
2.

Government's Role in the Private Sector: the Case against Reregulating Cable Television

Journal article by Mark Biggerstaff, S. M. Ghazanfar; The Journal of Social, Political, and Economic Studies, Vol. 20, 1995

Subjects:

Cable television industry, Competition, Private sector, Regulation

Collections: History, Entire Library

...aspects of the television industry were...list, including cable rates (McAvoy...subscriptions, advertising, and pay-per...have only one--advertising. Yet it is the cable industry that...argument. Cable television was also helped...
3.

The Substitutability of Network and National Spot Television Advertising

Journal article by B.D. Mccullough, Tracy Waldon; Quarterly Journal of Business and Economics, Vol. 37, 1998

Subjects:

Spot advertising--Analysis, Television advertising--Analysis, Television broadcasting industry--Statistics

Collections: Entire Library

...the years 1960 to 1994 the categories for advertising expenditure are: Newspapers, national and...womens, and monthlies; Farm Publications; Television, network, local spot, national spot, cable network, and cable non-network; Radio, network...
4.

Cable Advertising and the Future of Basic Cable Networking

Journal article by David Waterman, Michael Zhaoxu Yan; Journal of Broadcasting & Electronic Media, Vol. 43, 1999

Subjects:

Cable television advertising--Prices and rates, Cable television broadcasting industry--Evaluation, Cable television--Forecasts, Marketing industry--Prices and rates

Collections: Entire Library

...Economics of Broadcast and Cable Advertising Research on television advertising has suggested...supply functions for cable television advertising. The demand for advertising...available substitute for cable television advertising.(6) CPMB data are collected...
5.

Cross-Media Use in Electronic Media: The Role of Cable Television Web Sites in Cable Television Network Branding and Viewership

Journal article by Louisa Ha, Sylvia M. Chan-Olmsted; Journal of Broadcasting & Electronic Media, Vol. 48, 2004

Subjects:

Cable networks (Television)--Customer relations, Cable networks (Television)--Information management, Cable networks (Television)--Market share, Web sites (World Wide Web)--Analysis, Web sites (World Wide Web)--Influence, Web sites (World Wide Web)--Usage, Web sites--Analysis, Web sites--Influence, Web sites--Usage

Collections: Entire Library

...movies, and advertising (Arlen, 2000...Steinfeld, 1996). Cable television, in particular...A Cable Advertising Bureau report shows that cable television network subscribers...and premium cable/satellite...in their television Web site...important because advertising supports...

MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Top

Magazine Articles on: cable television advertising

860 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Spot Cable versus Newspapers: The Benefits of Advertising in a New Political World

Magazine article; Campaigns & Elections, Vol. 27, June 2006

Subjects:

Cable television advertising--Comparative analysis, Cable television advertising--Usage, Newspaper advertising--Comparative analysis, Newspaper advertising--Usage, Political advertising--Analysis

Collections: Entire Library

...for cable television in every...that spot cable advertising must be at...campaigns used cable advertising to target...broadcast television. The results...network or cable TV advertising; and it is...persuasive. With televisions reach ever...
2.

Gutter Politics in the Global Village

Magazine article by Richard Armstrong; National Review, Vol. 36, April 20, 1984

Subjects:

Bradley, Bill--Political activity, Cable television advertising--Political aspects, Democratic Party--Advertising, Frank, Barney--Political activity, Political advertising, Republican Party--Advertising, Television and politics--Innovations, Vanguard Communications Inc.--Political activity

Collections: Entire Library

...CableShop (an advertising service based...Democratic Party cable-television network...National Cable Television Association...political use of cable. But whether...political advertising and cable...Cable advertising will become...National Cable Television Association...
3.

Bad Behavior Reigns

Magazine article by Joe Pollack; St. Louis Journalism Review, Vol. 37, December 2007

Subjects:

Athletes--Behavior, Athletes--Compensation and benefits, Cable television advertising, Professional sports--Economic aspects, Professional sports--Media coverage, Professional sports--United States

Collections: Entire Library

...invented or discovered, but even television, which displays the most abysmal...the NFL Network, available on cable and offering a continual run...cable companies to carry its advertising ... oops ... its network as...no-extracost programming. It wants cable companies to pay 70 cents per...
4.

Cable-Ready

Magazine article by Christopher Vaughn; Black Enterprise, Vol. 22, June 1992

Subjects:

African American executives--Employment, African Americans--Biography, Cable television--Officials and employees

Collections: Entire Library

...advantages of cable television as an advertising medium for...joined the cable crusade...marketing and advertising. Still others...radio and television stations...Saatchi advertising agency points...times, "The cable industry...every other television segment in...
5.

Cable Franchise Renewal: How Communities Large and Small Are Bargaining for More

Magazine article by Dan Cohen; Public Management, Vol. 81, April 1999

Subjects:

Cable television broadcasting industry--Management, Franchises--Management, Public administration--Technique

Collections: Entire Library

...generator for Ford City. "Revenues from advertising and home shopping channels were originally not included in the cable companys definition of gross revenues...extremely lucrative contracts with cable television companies. Some communities had no...

MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Top

Newspaper Articles on: cable television advertising

688 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Virgin Media Set for Private Equity Buyout; Ruby Wax, the American Talk Show Host, Who Is Fronting the Cable Group's New Advertising Campaign

Newspaper article; The Daily Mail (London, England), July 3, 2007

Subjects:

Advertising campaigns, Cable television advertising, Private equity, Talk shows

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Show Host, Who Is Fronting the Cable Groups New Advertising Campaign. Byline: James Ashton...to be an unlikely saviour for cable group Virgin Media. After all...arch rival BSkyB -the first time cable has outperformed satellite in...
2.

Crackdown on Cable Thieves; RAILWAYS: Operation Targets Criminals Who Steal Trackside Metal

Newspaper article; Coventry Evening Telegraph (England), March 6, 2008

Subjects:

Cable television advertising, Railroads, Theft

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

Crackdown on Cable Thieves; RAILWAYS: Operation Targets Criminals...who risk their lives by stealing copper cable from the railways for its scrap value...radar. Officers visited several hot spot cable theft locations in the Stockingford area...
3.

Mixed Bag of Gifts Sundance's Christmas Specials Disappoint, but TBS' Annual 'Funniest Commercials' Again Lives Up to Its Title

Newspaper article by Ted Cox; Daily Herald (Arlington Heights, IL), December 22, 2006

Subjects:

Cable television broadcasting industry, Television advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...season was apparently very much like the year in the rest of television, in that it featured a very few excellent spots, and all too...Raw Tea, a hard-liquor ad seen only on the more open-minded cable channels. It finds preppies doing a gangsta rap, and its a...
4.

'Mad' Adds Up for AMC

Newspaper article; The Washington Times, July 19, 2007

Subjects:

Cable television advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...cables AMC centers on the Sterling Cooper advertising agency perched high above New Yorks...A good barometer of those rules is advertising. "Its a reflection of the culture...make you feel better." But in 1960 the advertising business, like so much else, was at...
5.

Edwards Buys Expensive TV Ad to Broadcast War Criticism

Newspaper article; The Washington Times, September 14, 2007

Subjects:

Cable television broadcasting industry, Edwards, John, MSNBC Cable Network, Television advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Bellantoni, THE WASHINGTON TIMES Democratic White House hopeful John Edwards took to the airwaves last night in a pricey television ad to tell voters they should reject President Bushs Iraq speech. Mr. Edwards, a former senator from North Carolina, bought...

MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Top

Encyclopedia Articles on: cable television advertising

5 results

1.

Cable Television

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...finances its programming from subscriber fees and advertising revenue. New technologies, such as fiber optics, digital compression, and interactive television, allow cable operators to offer more programming choices and...
2.

Broadcasting

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...increasingly attractive as an advertising medium with the coming...Experiments in broadcasting television began in the 1920s but...place in the home. Cable television , which reached more...which to choose. The new cable channels, most of them...
3.

Communications Industry

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...selling and marketing products. The growth of U.S. advertising, which increased from $50 million in 1867 to $3 billion...growth of new communications technologies, such as cable television and the Internet, and greatly contributed to the...
4.

Censorship

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Ginzburg was convicted of advertising in an obscene manner...local radio (and later, television) stations have operated...banned from commercial cable-television stations but not from public-access cable stations. The rapid growth...
5.

Music Video

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...The music video form was popularized by the MTV cable network (est. 1981) and began to have wide popularity...content of music videos have strongly influenced advertising, television, film, and popular culture as a whole...

Top

© 2009 - Questia Media America, Inc. All rights reserved. All service marks and trademarks are property of
Questia Media and its affiliates. Any advertising or navigational links included on this site are not necessarily
endorsed by the publishers or content providers whose materials appear on this site.

Search the Library:

Collection(s):