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Your search for: celebrity AND advertising

Found 7,908 results:

Books: 5,666

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Journal Articles: 452

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Magazine Articles: 509

Newspaper Articles: 1,280

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Encyclopedia Articles: 1

Research Topics on: celebrity advertising

1 results - List All Research Topics

Celebrity Endorsements

Books on: celebrity advertising

5,666 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Persuasion in Advertising

Book by John O'Shanghnessy, Nicholas Jackson O'Shaughnessy; Routledge, 2003

Subjects:

Advertising--Psychological Aspects, Persuasion (Psychology)

Collections: Entire Library

Persuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertizers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive advertizing; however, not all advertizing seeks to persuade. Drawing ...
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Persuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertizers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive advertizing; however, not all advertizing seeks to persuade. Drawing on empirical research, concepts and case examples from both the US and Europe, this book illustrates how theory is put into practice, offering readers a practical and in-depth guide to the art of advertizing persuasion.
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2.

Global and Multi-National Advertising

Book by Basil G. Englis; Lawrence Erlbaum Associates, 1994

Subjects:

Advertising--Cross-Cultural Studies, Consumer Behavior--Cross-Cultural Studies, Marketing--Cross-Cultural Studies

Collections: Entire Library

GLOBAL AND MULTINATIONAL ADVERTISING GLOBAL AND MULTINATIONAL ADVERTISING Edited by Basil G. Englis Rutgers University...Data Global and multinational advertising / edited by Basil G. Englis. p. cm...
3.

Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey

Book by Joseph C. Fisher; Greenwood Press, 1993

Subjects:

Advertising--Alcoholic Beverages--Bibliography, Alcoholism In Mass Media--Bibliography, Consumer Behavior--Bibliography, Drinking Of Alcoholic Beverages--Bibliography

Collections: Entire Library

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments ...
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An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.
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4.

Putting on Appearances: Gender and Advertising

Book by Diane Barthel; Temple University Press, 1988

Subjects:

Imagery (Psychology), Sex Role In Advertising--United States, Visual Communication--United States--Psychological Aspects

Collections: Entire Library

...celebrities is a standard advertising technique, and one...which go to special celebrity brokers, to have celebrities...with youth, and with celebrity as such. Through them...technique, in which celebrity vouches for the superiority...standard one in the advertising arsenal, dating from...
5.

Advertising to Children on TV: Content, Impact, and Regulation

Book by Barrie Gunter, Caroline Oates, Mark Blades; Lawrence Erlbaum Associates, 2005

Subjects:

Advertising And Children, Television Advertising And Children

Collections: Entire Library

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer ...
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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer opportunities for greater commercilization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
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Journal Articles on: celebrity advertising

452 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Modernism & Celebrity

Journal article by Patrick Collier; English Literature in Transition 1880-1920, Vol. 49, 2006

Subjects:

Books--Book reviews, Modernism and the Culture of Celebrity (Book)--Book reviews

Collections: Literature, Entire Library

...new, vital art and obsessed with mere celebrity; Hulme represents the heroic, struggling...cagey act of self-promotion, at once advertising the new literature--seeking, in fact...ambitious Modernism and the Culture of Celebrity. Building on the work of Lawrence Rainey...
2.

Faking It: The Press Agent and Celebrity Illusion in Early Twentieth Century American Theatre

Journal article by Vincent Landro; Theatre History Studies, 2002

Subjects:

Actors--Public relations, Press agents--Practice, Theater--Advertising, Theatrical producers and directors--Public relations

Collections: Literature, Entire Library

...press agent and celebrity illusion in early...age of pervasive advertising, surprisingly little...was less about advertising ballyhoo than about constructing celebrity identities to which...The trade of a celebrity, pure and simple...la reclame--the advertising genius; she may...
3.

From Baseballs to Brassieres: The Use of Baseball in Magazine Advertising, 1890-1960

Journal article by Ted Hathaway; Nine, Vol. 10, 2001

Subjects:

Baseball (Professional)--Economic aspects, Magazine advertising--History, Mass media and sports--Evaluation, Mass media--Evaluation, Professional baseball--Economic aspects, Sports--Evaluation, Television advertising--History

Collections: Entire Library

...p. 5. (16.) Lynette Knowles Mathur et al., "The Wealth Effects Associated with a Celebrity Endorser: The Michael Jordan Phenomenon," Journal of Advertising Research (May-June 1997): pp. 67-73; Robert E. Carr, "Are Athletes Still Top Marketing...
4.

Television Commercials as a Lagging Social Indicator: Gender Role Stereotypes in Korean Television Advertising (1)

Journal article by Kwangok Kim, Dennis T. Lowry; Sex Roles: A Journal of Research, Vol. 53, 2005

Subjects:

Sex role--Surveys, Sex roles--Surveys, Sexual stereotypes--Surveys, Television advertising--Physiological aspects, Television advertising--Surveys

Collections: Psychology, Entire Library

...female figures to appear in advertising as voice-overs (20.5% vs...dependent roles, whereas worker, celebrity, and interviewer/narrator...images in Korean television advertising. However, in most cases...women in Korean television advertising were not much different from...
5.

Recognizing Consumer Issues in DTC Pharmaceutical Advertising

Journal article by Marla B. Royne, Susan D. Myers; Journal of Consumer Affairs, Vol. 42, 2008

Subjects:

Advertising--Methods, Consumer behavior--Analysis, Pharmaceutical industry--Advertising

Collections: Entire Library

...handle creative executions or celebrity endorsements in DTC advertising. Such studies would provide...present specific solutions for advertising balance, consumer advocates...consumer-centric guidelines for DTC advertising, researchers can also provide...

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Magazine Articles on: celebrity advertising

509 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

'For the Ladies.' John Strachan Looks at Women and Advertising in Late Georgian England

Magazine article by John Strachan; History Today, Vol. 54, April 2004

Subjects:

Advertising--19th century AD, Advertising--Demographic aspects, Advertising--History

Collections: History, Entire Library

...provided much of The Ladys Magazines advertising in 1804. Sometimes they explicitly addressed...to morality of character, as well as celebrity of talent), it possessed a subtly feminist...perhaps Bethams book, like much of the advertising in The Ladys Magazine, was a gesture...
2.

Celebrity, Irony & You

Magazine article by Thomas De Zengotita; The Nation, Vol. 263, December 2, 1996

Subjects:

Celebrities--Influence, Popular culture--Analysis

Collections: Entire Library

...that, but what is this phenomenon of celebrity culture, the "total social fact," as...High Culture commentary, showing how advertising and P.R. fabricate "pseudo-events" in...no significance without the light of celebrity upon it. The aim of the most primal...
3.

Madonna Wants Me: Every Candidate Now Needs a "Celebrity Wrangler"-Matchmaker to the Stars

Magazine article by Joshua Green; The Atlantic Monthly, Vol. 293, March 2004

Collections: Entire Library

...media"--valuable television airtime that, unlike political advertising, does not have to be paid for. But what really seems to have intensified the process is tangible proof of celebritys effect on politics: Arnold Schwarzeneggers runaway victory...
4.

The Theater of Celebrity

Magazine article by Lewis H. Lapham; The Progressive, Vol. 57, August 1993

Subjects:

Clinton, Bill--Media coverage, Political leadership--Analysis, Presidents--Media coverage, Press and politics--Analysis

Collections: Entire Library

...Our politics becomes synonymous with advertising--a procession of images notable for...seek to recruit fans. The theater of celebrity favors the worship of power over the...Taft, who learned the lesson of modern celebrity in the summer of 1911 when he found...
5.

"Joshua Reynolds: The Creation of Celebrity"

Magazine article by Anthony Daniels; New Criterion, Vol. 24, September 2005

Subjects:

Art exhibitions--Criticism and interpretation, Art--Criticism and interpretation, Art--Exhibitions, Art--United Kingdom, Kahlo, Frida--Criticism and interpretation, Kahlo, Frida--Exhibitions, Reynolds, Joshua--Criticism and interpretation, Reynolds, Joshua--Exhibitions, Tate Modern--Exhibitions

Collections: Entire Library

...The fact that she can be seriously regarded as such, however, surely tells us quite a lot about our modern sensibility. No advertising man could have given her a better biographical profile for eliciting a favorable response at the present time. She had polio...

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Newspaper Articles on: celebrity advertising

1,280 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Celebrity Nods Provide Little Star Power

Newspaper article; The Washington Times, December 3, 2007

Subjects:

Celebrities, Endorsement advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...not a word that appears very often in the same sentence with celebrity. " It can be a tricky business. One Virginia Tech psychological...research revealed the "intrusion" of recognizable celebrities in advertising distracted consumers from major selling points. An additional...
2.

Boasting Cadbury Sparks Job Cut Fury Rivals Line Up for Rock Celebrity Jeweller Promises to Dazzle; Drumming Up Business: Cadburys Gorilla Ad Has Led to a Staggering Sales Growth

Newspaper article; The Mail on Sunday (London, England), December 2, 2007

Subjects:

Advertising campaigns, Candy industry--Downsizing, Celebrities, Jewelers, Jewelers (Persons), Jewelry industry--Downsizing

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Boasting Cadbury Sparks Job Cut Fury Rivals Line Up for Rock Celebrity Jeweller Promises to Dazzle; Drumming Up Business: Cadburys...attributes the upliftin sales to this autumns Dairy Milk TV advertising campaign featuring a gorilladrumming to the Phil Collins song...
3.

Judy Ann Santos Reveals Celebrity Secrets

Newspaper article; Manila Bulletin, January 10, 2006

Subjects:

Actors, Actresses, Endorsement advertising, Sara Lee Corp.

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

Judy Ann Santos Reveals Celebrity Secrets. what is the secret to Judy Ann Santosa enduring...Judy Ann. The talented actress recently signed up as the celebrity endorser of Celebrity Secrets, the premium line of fragrance from Sara Lee Direct...
4.

Celebrity 'Designers' Attacked by Banks

Newspaper article; Western Mail (Cardiff, Wales), April 23, 2007

Subjects:

Banks (Finance)--Design and construction, Clothing industry, Endorsement advertising, Moss, Kate

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

Celebrity Designers Attacked by Banks. Byline: By Cathryn Scott Western Mail Welsh designer Jeff Banks has made a startling attack on the fashion industrys vogue for celebrity designers. The Clothes Show guru hit out at celebrity branded high street lines, saying it was unclear how much creative input the stars actually...
5.

Don't Be Celebrity Copycats, Schoolgirls Told

Newspaper article; The Daily Mail (London, England), November 22, 2007

Subjects:

Advertising agencies--Reports, Body image--Reports

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

Dont Be Celebrity Copycats, Schoolgirls Told. Byline: Laura Clark PRIMARY schools...every day totry to stay trim. Guide leaders propose requiring media and advertising companies to fund lessonsin schools to explain how images of women...

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Encyclopedia Articles on: celebrity advertising

1 results

1.

Motion Pictures

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2007

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...includes the newsreel, the travelogue, the educational film, and all other fact or nonfiction films, as well as some sorts of advertising. The term also includes artistic, interpretive films of the type that developed out of the work of Robert Flaherty (1920s...

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