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Your search for: channel AND one AND advertising

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Found 7,263 results:

Books: 1,315

Journal Articles: 1,886

Magazine Articles: 1,699

Newspaper Articles: 2,361

Encyclopedia Articles: 2

Books on: channel one advertising

1,315 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

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Marketing Channel Development and Management

Book by Russell W. McCalley; Quorum Books, 1992

Subjects:

Marketing Channels, Marketing--Management

Collections: Entire Library

...but it is not one with which the product...manager or marketing channel should be concerned...lies in the cost of advertising, promoting, and...price, 2 cost of advertising, 3 promotional...requested. The channel manager works with...shared with the advertising experts. Promotional...
2.

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Advertising and the World Wide Web

Book by David W. Schumann, Esther Thorson; Lawrence Erlbaum Associates, 1999

Subjects:

Internet Advertising--Congresses

Collections: Entire Library

...industry and a reasonable channel for advertising. In the mid-1930s...more than 45% of all advertising dollars. That dropped...largest part of the advertising dollar spent in the...advertisements, is a symbiotic one. Advertising dollars...
3.

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Making "Pictures in Our Heads": Government Advertising in Canada

Book by Jonathan W. Rose; Praeger, 2000

Subjects:

Government Advertising--Canada

Collections: Entire Library

...advertisers, speak with one voice irrespective of...through a variety of channels, each one reaching a different...also speak through the channel of advertising, a form of communication...not changed, though one that performs a myriad...
4.

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Selling the Dream: Why Advertising Is Good Business

Book by John Hood; Praeger, 2005

Subjects:

Advertising--Social Aspects

Collections: Entire Library

...host of other cable channels. If parents wanted...of material on such channels as PBS Kids, Noggin...pro- gramming with advertising and cross-promotions...the creation of Channel One as an advertising vehicle in the nation...
5.

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The Discourse of Advertising

Book by Guy Cook; Routledge, 1992

Subjects:

Advertising--Language, Discourse Analysis

Collections: Entire Library

...which punctuate their shows, advertising agencies can buy space in specific...control over the interaction of one discourse with another. 3 Usually...logo 4 and music of its host, Channel 4, as though the advertising break were over, then rearranges...

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Journal Articles on: channel one advertising

1,886 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

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A Study of the Joint Advertising Channels

Journal article by Ming Lei, Shuguang Sun, Dan Yang; Journal of Service Science and Management (JSSM), Vol. 2, 2009

Subjects:

Advertising media--Case studies, Game theory--Models

Collections: Entire Library

...rates in conventional channels," Journal of Marketing...Dynamic cooperative advertising in a channel," Journal of Retailing...equilibrium profits to advertising dynamics and competitive...12 K. C. Sen, "Advertising fees in the franchised channel," Journal of Marketing Channels, Vol. 4, No. 1...
2.

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Legislators' Advertising Messages in Seven State Campaigns in 1986

Journal article by Margaret K. Latimer; Journalism Quarterly, Vol. 66, 1989

Subjects:

Candidates, Communication channels, Congressional elections, Legislators, Media coverage, Perceptions, Personal information, Political advertising, Political campaigns, Politics, Primaries & caucuses, Print advertising, Public officials, Public opinion surveys, State elections, Voters

Collections: Entire Library

...legislatures. Campaign advertising is considered one vehicle of media...studies of campaign advertising and of free media...communication channels based on constituent...from political advertising; others, at...challenger is one necessary prerequisite...
3.

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Children as Consumers: Advertising and Marketing

Journal article by Sandra L. Calvert; The Future of Children, Vol. 18, 2008

Subjects:

Advertising--Reports, Advertising--Training, Alcohol and youth--Reports, Alcohol and youth--Training, Broadcasting industry--Reports, Broadcasting industry--Training, Celebrities--Reports, Celebrities--Training, Child behavior--Reports, Child behavior--Training, Child welfare--Reports, Child welfare--Training, Children--Behavior, Children--Reports, Children--Training, Consumer preferences--Reports, Consumer preferences--Training, Consumer research--Reports, Consumer research--Training, Diet--Reports, Diet--Training, Direct marketing--Reports, Direct marketing--Training, Juvenile drinking--Reports, Juvenile drinking--Training, Literacy--Reports, Literacy--Training, Marketing research--Reports, Marketing research--Training, Public service advertising--Reports, Public service advertising--Training, School food services--Reports, School food services--Training, School lunches--Reports, School lunches--Training, School lunchrooms, cafeterias, etc.--Reports, School lunchrooms, cafeterias, etc.--Training, Software--Reports, Software--Training, Teenage consumers--Reports, Teenage consumers--Training, Telecommunication--Laws, regulations and rules, Telecommunication--Reports, Telecommunication--Training, Telecommunications regulations--Reports, Telecommunications regulations--Training, United States. Federal Communications Commission--Reports, United States. Federal Communications Commission--Training, Video game equipment--Reports, Video game equipment--Training, Video games--Equipment and supplies, Video games--Reports, Video games--Training, Web sites (World Wide Web)--Reports, Web sites (World Wide Web)--Training, Web sites--Reports, Web sites--Training

Collections: Education, Entire Library

...television channels has led to...for each channel, digital...that paid advertising to children...According to one report...Atkinson, "Channel One Hits Bump...Exec," Advertising Age 76...Atkinson, "Channel One Hits...News and Advertising in Schools: The Channel One Controversy...
4.

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Issues Advertising as Crisis Communication: Northwest Airlines' Use of Image Restoration Strategies during the 1998 Pilot's Strike

Journal article by Kimberly Cowden, Timothy L. Sellnow; The Journal of Business Communication, Vol. 39, 2002

Subjects:

Air pilots--Personnel management, Northwest Airlines Corp.--Advertising

Collections: Entire Library

...advertising is one rhetorical means...that "issues advertising typically results...advertisements serve as a channel of communication...use of issues advertising as one channel of communication...the sources of advertising that are most...
5.

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For Women Only: Mccall's Answers Readers' Questions about Advertising

Journal article by Margaret A. Morrison, Ronald E. Taylor; Journal of American and Comparative Cultures, Vol. 24, 2001

Subjects:

Advertising, Magazines, McCalls, Questions, Target markets, Women

Collections: History, Literature, Entire Library

...Thus the inclusion of "Q Advertising" can be seen as an attempt...influence womens views about advertising through a channel they trusted and consulted...vehicle for a column about advertising as it had one of the largest circulation...

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Magazine Articles on: channel one advertising

1,699 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

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Warning Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being

Magazine article by Roy F. Fox; USA Today (Society for the Advancement of Education), Vol. 130, November 2001

Subjects:

Advertising and children--Social aspects, Advertising research, Business and education--Analysis, Channel One Communications Corp.--Contracts, Consumption (Economics)--Social aspects, Industry and education--Analysis, Marketing industry--Social aspects, Satellite communications services industry--Contracts, Satellite television, Television advertising

Collections: Education, Entire Library

...establishment of Channel One in 1989...schools. One advertising executive...call this advertising. Instead...similar to Channel One television...firms. Both Channel One and ZapMe...influences. Advertising and health...
2.

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Impact of Gender Differences on Online Consumer Characteristics on Web-based Banner Advertising Effectiveness

Magazine article by Ramaraj Palanisamy; Journal of Services Research, Vol. 4, October 2004

Subjects:

Consumer attitudes, Effectiveness, Gender differences, Impact analysis, Online advertising, Studies

Collections: Entire Library

...opportunity to channel their advertising, marketing and distribution...In Web-based channel, the businesses can cut advertising cost compared to any conventional channels such as television...and Ambler, 1999). One of the primary goals...information processing and advertising effectiveness in the...
3.

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Newspaper Advocacy Advertising: Molder of Public Opinion?

Magazine article by Eugene H. Fram, S. Prakash Sethi, Nobuaki Namiki; USA Today (Society for the Advancement of Education), Vol. 122, July 1993

Subjects:

Advocacy advertising--Statistics, Newspaper advertising--Social aspects

Collections: Entire Library

...and companies to channel communications through advocacy advertising. Early in 1990...use of advocacy advertising. It upheld a Michigan...using public issue advertising. Other reasons...organizations are but one example of this...
4.

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Electronic Advertising on Online Information $y$tem$

Magazine article by Donald T. Hawkins; Online, Vol. 18, March 1994

Subjects:

Advertising, Advertising media, Computer networks, Information industry, Information systems, Internet, Manycompanies, Online, Service introduction, Tradeoffs

Collections: Entire Library

...service. The advertising can be tailored...transaction is one of the most significant...of electronic advertising. This is the...other advertising channels. Because of...varied widely; one advertiser reported...to drop their advertising on Prodigy...and advertising channels emerge. Prodigy...
5.

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The Boomerang Effect: Movie Character Inspires One Man to Promote Change in the Advertising Industry

Magazine article by Tamara E. Holmes; Black Enterprise, Vol. 40, February 2010

Subjects:

Advertising agencies--Human resource management, African American executives--Statistics, Professional associations--Services, Trade and professional associations--Services, Workplace diversity--Management, Workplace multiculturalism--Management

Collections: Entire Library

...started his first advertising job at the Dallas...in 2004, "I was one of only a few black...African American advertising professionals has...Stephens decided to channel his energy and expertise...American men in the advertising industry. Named...of places where one can get exposed...

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Newspaper Articles on: channel one advertising

2,361 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

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'S4C Holds a Special Position in the TV Advertising Market' Michael Lench of Optimal Media Sales, Which Sells Advertising Airtime for S4C, Looks at Its Revenue Potential in the Digital World as an All-Welsh-Language Channel

Newspaper article; Western Mail (Cardiff, Wales), March 31, 2010

Subjects:

Television advertising

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...from S4C to Channel Four happened...improvement in the advertising market, means...the television advertising market. Unlike, most channels these days...of scores of channels by one sales house...regionally-located channel with its own...programmes in advertising terms is not...
2.

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Channel One Advertising Does Not Sell out Kids

Newspaper article; The Washington Times, May 20, 1999

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Channel One advertising does not sell out...success of the Channel One Network. More than...cream. Critics of Channel One make the ridiculous...from that, Channel One has strict standards...dollars worth of advertising for even the smallest...
3.

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ITV Chief Leaves as Channel Set to Report Decline in Advertising

Newspaper article; Western Mail (Cardiff, Wales), August 9, 2006

Subjects:

Allen, Charles, Broadcasting industry, ITV PLC

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...companys flagship channel ITV1. Shareholders...entitlement to one years salary...6% slide in advertising revenues today...trigger a race for one of the most high...and the other channels.: The numbers...with declining advertising revenues at its flagship channel ITV1 as viewers...by Granada. One of Mr Allens...
4.

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BBC Challenged over Advertising for Its Digital Channels as TV Licence Fee Rises

Newspaper article; Western Mail (Cardiff, Wales), April 1, 2003

Subjects:

British Broadcasting Corp., Broadcasting, Broadcasting industry

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

BBC Challenged over Advertising for Its Digital Channels as TV Licence Fee Rises...advantage, for instance advertising channels such as BBC...identified this issue as one of the main challenges...of radio services, one of the worlds biggest...
5.

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Captive Audience Cited by Critics of Channel One: Blast Classroom Newscast for Its Ads

Newspaper article by Kim Asch; The Washington Times, November 24, 1998

Subjects:

Channel One Communications Corp., Satellite industry

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...scoffs at arguments that Channel One can be used as an example...president and CEO of Channel One, calls the advertising a "necessary annoyance...Internet expose students to advertising - though they concede...Chris Whittle, Channel One was the focus of public...

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Encyclopedia Articles on: channel one advertising

2 results

1.

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United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...all of the region is drained by one of the worlds greatest river...itself to form the Grand Canyon , one of the worlds most impressive...few islands, except for the Channel Islands (see Santa Barbara Islands...climate. The Pacific Northwest is one of the wettest parts of the United...
2.

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Motion Pictures

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...restricted audiences, no one younger than 18 admitted without...parent or guardian), and X (no one younger than 18 admitted...A new television outlet, Channel 4, also produced many movies...films, as well as some sorts of advertising. The term also includes artistic...

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