cigarette marketing - Books, journals, articles @ The Questia Online Library

1.

Social Marketing: Theoretical and Practical Perspectives

Book by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt; Lawrence Erlbaum Associates, 1997

Subjects:

Social Marketing

Collections: Entire Library

...Advertising Low Tar Cigarettes: Lets Understand...16. Marketing Public Health...approaches. The core of marketings contribution is...insisted that the cigarette companies provide...marketing as in social marketing. Commercial marketers...least 40 years that cigarettes are carcinogenic...
2.

Relationship Marketing: Successful Strategies for the Age of the Customer

Book by Regis McKenna; Perseus Publishing, 1991

Subjects:

Customer Services, High Technology--Marketing, Marketing

Collections: Entire Library

The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.
3.

Marketing Madness: A Survival Guide for a Consumer Society

Book by Michael F. Jacobson, Laurie Ann Mazur; Westview Press, 1995

Subjects:

Advertising--Social Aspects--United States, Advertising--United States--Psychological Aspects, Marketing--Social Aspects--United States, Marketing--United States--Psychological Aspects

Collections: Entire Library

...commercialism. In Part One of Marketing Madness, we describe how...Denver. The makers of cigarettes and alcoholic beverages sponsoring...First Amendment to protect cigarette advertising. Companies...have even imagined sneaking cigarette ads into video arcade games...
4.

New Dimensions in Marketing/Quality-of-Life Research

Book by M. Joseph Sirgy, A. Coskun Samli; Quorum Books, 1995

Subjects:

Marketing Research, Quality Of Life--Research

Collections: Entire Library

A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL ...
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A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services are sold, and its impact on policy-makers. A wide-ranging discussion and information resource for teachers, students, and marketing practitioners.
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5.

Responsive Healthcare: Marketing for a Public Service

Book by Rod Sheaff; Open University Press, 2002

Subjects:

Health Maintenance Organizations--Marketing, Medical Care--Marketing, Preferred Provider Organizations (Medical Care)--Marketing

Collections: Entire Library

...Services Rod Sheaff: Responsive Healthcare: Marketing for a Public Service Responsive Healthcare Marketing for a public service Rod Sheaff Open...Sheaff, Rod. Responsive healthcare : marketing for a public service / Rod Sheaff. p...

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1.

Young Women's Perceptions of Print Cigarette Advertising

Journal article by Katherine Hawkins, Audrey Curtis Hane; Women's Studies in Communication, Vol. 24, 2001

Subjects:

Advertising--Psychological aspects, Cigarettes--Marketing, Girls--Social aspects, Smoking and youth--Research

Collections: Psychology, Entire Library

...target market for cigarette advertising...evidence of teen marketing. The disclosed...researchers linked cigarette marketing to a 28% rise...toward smoking was marketing (Brownlee, 1998...stressed the role of cigarette advertising in...
2.

Cigarette Advertising in Magazines for Latinas, White Women, and Men, 1998-2002: A Preliminary Investigation

Journal article by Senaida Fernandez, Norval Hickman, Elizabeth A. Klonoff, Hope Landrine, Kennon Kashima, Bina Parekh, Catherine R. Brouillard, Michelle Zolezzi, Jennifer A. Jensen, Zorahna Weslowski; Journal of Community Health, Vol. 30, 2005

Subjects:

Advertising--Research, Advertising--Social aspects, Cigarettes--Target marketing

Collections: Entire Library

...unlike ads targeting men, which focus on cigarette flavor and on virility. (3-5,8-10) The marketing of these womens brands, along with intense...social taboo to "torch of freedom:" The marketing of cigarettes to women. Tob Control 2000; 9:3-8...
3.

A Comparative Analysis of Teenagers Who Smoke Different Cigarette Brands

Journal article by Carl E. Enomoto; Adolescence, Vol. 35, 2000

Subjects:

Brand choice--Analysis, Cigarettes--Marketing, Self-perception--Analysis, Smoking and youth--Surveys, Smoking cessation programs--Analysis, Teenagers--Attitudes

Collections: Education, Psychology, Entire Library

...ANALYSIS OF TEENAGERS WHO SMOKE DIFFERENT CIGARETTE BRANDS. by Carl E. Enomoto...responses of teenagers who smoke different cigarette brands. It was found that teen Marlboro...Finally, these teen smokers, regardless of cigarette brand, had similar opinions about quitting...
4.

Social Marketing Campaigns and Children's Media Use

Journal article by W. Douglas Evans; The Future of Children, Vol. 18, 2008

Subjects:

AIDS (Disease), Antismoking movement, Broadcasting industry--Hispanic American market, Child behavior, Children--Behavior, Condoms--Hispanic American market, Consumer research, Diet, Drugs and youth, Juvenile drug abuse, Marketing, Marketing research, Medicine, Preventive, Pediatrics, Preventive health services, Preventive medicine, Public service advertising--Hispanic American market, Risk assessment, Television programs--Hispanic American market, Viacom Inc.

Collections: Education, Entire Library

...industrys own marketing of cigarettes as hip and cool...the Marlboro cigarettes target audience...be a powerful marketing tool to help...air laws and cigarette tax increases...use creative marketing and promotional...
5.

Alcohol and Cigarette Advertising on Billboards: Targeting with Social Cues

Journal article by Caroline Schooler; Health Communication, Vol. 8, 1996

Subjects:

Communication In Medicine, Health In Mass Media

Collections: Entire Library

...Alcohol and cigarette advertising...July 4 ). Marketing News , 22...Current trends in cigarette advertising and marketing". New England...visual imagery of cigarette ads, 1954-1986...Public Policy Marketing , 10, 63-80...

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1.

Cigarette Ads Can Become Smoking Guns

Magazine article by Elizabeth Whelan; Insight on the News, Vol. 12, December 30, 1996

Subjects:

Smoking and women--Marketing, Tobacco industry--Marketing, Women's periodicals--Criticism, interpretation, etc., Women--Health aspects

Collections: Entire Library

Cigarette ads can become smoking guns by Elizabeth Whelan...preventable in the sense that they could have been postponed. Cigarette smoking accounts for approximately 500,000 of these...reporting these health facts - especially those related to cigarettes? The magazines dedicated many pages of copy to health...
2.

Charities Go Corporate; Marketing Campaigns, Mergers, High Salaries for the Bosses, Image Rebranding: These Days, Even Those Who Want to Help Birds or Old Folk Must Copy the Ways of Big Business

Magazine article by Gideon Burrows; New Statesman, Vol. 131, December 16, 2002

Subjects:

Charities--Marketing, Charities--Technique, Fund raising--Technique

Collections: Entire Library

...development, while even more cant name a disability charity. Marketing tricks to promote charity brands are common practice now...Charity has just done. Instead of chasing around that rogue cigarette butt in the pub urinal, men are being urged to buy a gobstopper-sized...
3.

Cigarette Ads and the Press

Magazine article by William Styron, Ira Glasser, Michael Pertschuk, Sanford Levinson; The Nation, Vol. 244, March 7, 1987

Subjects:

Advertising--Censorship, Censorship--Case studies, Cigarettes--Advertising, Tobacco--Physiological aspects, censorship--Case studies

Collections: Entire Library

...cigarettes is illegal. One cigarette marketing specialist told the LouisvilleCourier...always the presumption that your marketing approach should contain some...companies. Neuborne defends cigarette advertising as "calculated topermit...
4.

Smoke and Mirrors: Understanding the New Scheme for Cigarette Regulation

Magazine article by W. Kip Viscusi; Brookings Review, Vol. 16, Winter 1998

Subjects:

Smoking cessation programs--Evaluation, Smoking--Health aspects, Tobacco industry--Laws, regulations, etc.

Collections: Entire Library

...nonprice regulatory measures. The Food and Drug Administration would take on broad authority to regulate cigarettes, and the marketing and advertising of cigarettes would change dramatically. Cigarette packages would have a new series of...
5.

The Final Cut: As Smoking Became More Reviled, So Tobacco Campaigns Were Forced to Become Ever More Creative. with the End of the Cigarette Ad, Peter York Looks Back on a Golden Age of Advertising

Magazine article by Peter York; New Statesman, Vol. 132, March 3, 2003

Subjects:

Cigarettes--Advertising, Gallaher Group PLC--Advertising, Tobacco industry--Advertising

Collections: Entire Library

...posters, had to box much cleverer. The golden age of British cigarette advertising is really about just two brands -- Benson Hedges...By the standards of early 1980s advertising, this was what marketing people loved to call dark or "edgy". It featured vicious...

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1.

TV Ads Smokescreen for Cigarette Marketing

Newspaper article; The Register-Guard (Eugene, OR), October 4, 2006

Subjects:

Altria Group Inc., Cigarettes, Television advertising, Tobacco industry

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Ads Smokescreen for Cigarette Marketing. Byline: GUEST...billion per year in marketing cigarettes, which is 150 times...activities to prevent marketing restrictions. For...prevent youth access to cigarettes and encourage a situation...
2.

Cigarette Launch 'Targets Girls' with Super-Slim Packs; Scarlett: Smoking on Film

Newspaper article; The Daily Mail (London, England), October 20, 2008

Subjects:

Motion pictures--Target marketing, Movies--Target marketing, Tobacco industry

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...using increasingly cynical marketing ploys to target girls...launching a range of superslim cigarettes in packaging that resembles...Super Slims. Wrapping cigarettes in attractive packaging is one of the last marketing tools left for tobacco...
3.

Doctors Laud Lim for Banning Cigarette Billboards in Manila

Newspaper article; Manila Bulletin, February 21, 2008

Subjects:

Billboards, Cigarettes, Physicians, Smoking, Target marketing

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

Doctors Laud Lim for Banning Cigarette Billboards in Manila. Byline...Mayor Alfredo Lims decision to ban cigarette billboards in the city. "We believe...taking up the lifelong addiction of cigarette smoking," the doctors said. Studies...
4.

Jaguar Land Rover Pushes the Boat out to Sell Its Cars

Newspaper article; The Evening Standard (London, England), June 30, 2009

Subjects:

Automobile industry--Marketing, Boats and boating--Marketing, Boats--Marketing, Cigarette boats--Marketing

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library
5.

Court Strips FDA of Cigarette Control

Newspaper article by Frank J. Murray; The Washington Times, March 22, 2000

Subjects:

United States. Food and Drug Administration

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Court strips FDA of cigarette control...regulate tobacco marketing. "No matter how...FDA control of cigarettes - historys most...of the industrys marketing program by executive...Many of the marketing restrictions the...president. "Clearly, cigarettes do not meet the...

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1.

Cigar and Cigarette

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...passed legislation that allows the Food and Drug Administration to regulate cigarettes and other forms of tobacco; the law also imposed additional restrictions on the marketing of tobacco products. See G. Doron, The Smoking Paradox: Public Regulation...
2.

Jiaxing

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Huangpu River, and the Hangzhou-Shanghai RR. An important marketing center for rice and silk, it has textile mills, food-processing...establishments, and cement plants. It also produces most of Chinas cigarette paper. The name sometimes appears as Chia-hsing...
3.

Smoking

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...antismoking measures once it is ratified. The convention creates restrictions on the marketing and sale of tobacco products and require health warnings on packages of cigarettes. Indoor air quality laws, high taxes on tobacco, and meansures against cigarette...

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Books on: cigarette marketing

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