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Big-time college sports embodies the ideals of amateurism and provides an important complement to university education. Or so its apologists would have us believe. As Andrew Zimbalist shows in this unprecedented analysis, college sports is really a massively commercialized industry based on ...

Big-time college sports embodies the ideals of amateurism and provides an important complement to university education. Or so its apologists would have us believe. As Andrew Zimbalist shows in this unprecedented analysis, college sports is really a massively commercialized industry based on activities that are often irrelevant and even harmful to education. Zimbalist combines groundbreaking empirical research and a talent for storytelling to provide a firm, factual basis for the many arguments that currently rage about the goals, history, structure, incentive system, and legal architecture of college sports. He paints a picture of a system in desperate need of reform and presents bold recommendations to chart a more sensible future.

Zimbalist begins by showing that today's problems are nothing new--that schools have been consumed for more than a century by debates about cheating, commercialism, and the erosion of academic standards. He then takes us into the world of the modern student athlete, explaining the incentives that, for example, encourage star athletes to abandon college for the pros, that create such useless courses as "T

This book demonstrates how colleges might retain threatened varsity programs and expand sports opportunities for women students if they replaced the current commercial model with one that emphasizes student participation. This would benefit the college students who play varsity sports, instead of ...

This book demonstrates how colleges might retain threatened varsity programs and expand sports opportunities for women students if they replaced the current commercial model with one that emphasizes student participation. This would benefit the college students who play varsity sports, instead of benefiting the coaches, athletic directors, or over-generous boosters who dominate many programs.

The editors and their contributors address such issues as BLThe restructuring of the NCAA; BLThe role of athletics in the university objective function; BLAthletic revenue and Title IX compliance; BLFinancial implications of athletic endeavors; BLCartel rents for collegiate athletics; ...

The editors and their contributors address such issues as BLThe restructuring of the NCAA; BLThe role of athletics in the university objective function; BLAthletic revenue and Title IX compliance; BLFinancial implications of athletic endeavors; BLCartel rents for collegiate athletics; BLInstitutional changes and competitive balance in collegiate sports.

Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communication, sports marketing is one of the fastest growing areas of marketing communication. The purpose of this book is to advance understanding in ...

Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communication, sports marketing is one of the fastest growing areas of marketing communication. The purpose of this book is to advance understanding in this area. It presents chapters that deal with topics in sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives-the major force in sports marketing; ambush marketing-how non-sponsors seek to reap the benefits without paying the price; and licensing-using the sale of items, such as t-shirts to increase profit and marketing.