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Competitive Communication offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs of modern managers. Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view ...

Competitive Communication offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs of modern managers. Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view, this text reveals implicit, competitive dimensions of communication to those familiar with contemporary business practices. Concentrating on argumentation--which is viewed both as a process of inquiry and as an act of persuasion--the author reviews principles of reasoning that were central to an age generally credited with having developed the first complete treatment of the art of communication. With Aristotle as guide, Eckhouse demonstrates how the enthymeme, a logical device central to Greek theories of persuasion, is also of powerful relevance to the modern business world. Complementing this discussion is an examination of classical ethos, or credibility, as it is created in language and used to strengthen core arguments modern managers must make. Also offered is an extensive examination of classical fallacies--common pitfalls of argument and debate--which provide early warning signals for those about to enter argumentative danger zones. Ideal for undergraduate and graduate business students, as well as the working professional, Competitive Communication offers an invaluable guide to what is probably the most important ability working professionals can develop in todays business world.

Kuypers, King, and their contributors explore the conception of rhetoric of eleven key American rhetoricians through analyses of their life's work. Each chapter uncovers the innate mode of perception that guided the rhetorical understanding of a particular critic. In so doing, this work dispels the ...

Kuypers, King, and their contributors explore the conception of rhetoric of eleven key American rhetoricians through analyses of their life's work. Each chapter uncovers the innate mode of perception that guided the rhetorical understanding of a particular critic. In so doing, this work dispels the myth that the discipline of Speech Communication was spawned from a monolithic and rigid center that came to be called neo-Aristotelianism.

Aware that categorical thinking imposes restrictions on the ways we communicate, Stephen R. Yarbrough proposes discourse studies as an alternative to rhetoric and philosophy, both of which are structuralistic systems of inquiry.

Discourse studies, Yarbrough argues, does not support the idea that ...

Aware that categorical thinking imposes restrictions on the ways we communicate, Stephen R. Yarbrough proposes discourse studies as an alternative to rhetoric and philosophy, both of which are structuralistic systems of inquiry.

Discourse studies, Yarbrough argues, does not support the idea that languages, cultures, or conceptual schemes in general adequately describe linguistic competence. He asserts that a belief in languages and cultures "feeds a false dichotomy: either we share the same codes and conventions, achieving community but risking exclusivism, or we proliferate differences, achieving choice and freedom but risking fragmentation and incoherence". Discourse studies, he demonstrates, works around this dichotomy.

Drawing on philosopher Donald Davidson, Yarbrough establishes the idea that community can be a consequence of communication but is not a prerequisite for it. By disassociating our thinking from conceptual schemes, we can avoid the problems that come with believing in an abstract structure that predates any utterance. He references Davidson's idea of "passing theories", in which communication is based on mutual anticipations of an utterance's effects, not on a shared language or conceptual scheme.

Yarbrough also draws on Mikhail Bakhtin's dialogism to define how utterances operate in life and to show how utterances are involved with power and how power relates to understanding. The study builds from there with Yarbrough's discussion of Michel Meyer's problematology, which treats the questions implied by a statement as the meaning of the statement. Given Meyer's argument, the differences in languages, disciplines, cultures, or other such schemes become "our prior,tacit agreements about what cannot be asked".

Yarbrough introduces readers to a credible theoretical framework for focusing on discourse rather than on conceptual schemes that surround it and to the potential advantages o