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Qualitative research holds great potential for the study of public relations and marketing communications due to its ability to enable researchers to be closely involved with research participants. This practical guide for those interested in conducting qualitative research takes readers through ...

Qualitative research holds great potential for the study of public relations and marketing communications due to its ability to enable researchers to be closely involved with research participants. This practical guide for those interested in conducting qualitative research takes readers through each stage of the research process. This book:* outlines research techniques* considers methods of data collection* includes sampling and strategies for data analysis, including computer analysis* appraises issues of reliability and validity from a qualitative perspectiveKey points are illustrated with examples from advertising, marketing, media relations, promotions, employee communications, public affairs and other forms of managed communication. Pedagogic features include hints for the internet, tips for overcoming problems and difficulties, examples, boxed features, summaries and overviews, and a wide range of examples and illustrations from international contexts.A highly practical and accessible guide, this is a core text for those undertaking undergraduate and master research methods courses on public relations and marketing communications degrees, and will be invaluable for those working on dissertations, theses or research as part of a professional assignment.

Sponsored by the Association of Educational Communications and Technology (AECT), the second edition of this ground-breaking handbook updates and expands its review of the research, theory, issues, and methodology that constitute the field of educational communications and technology. Organized into ...

Sponsored by the Association of Educational Communications and Technology (AECT), the second edition of this ground-breaking handbook updates and expands its review of the research, theory, issues, and methodology that constitute the field of educational communications and technology. Organized into seven sections, it profiles and integrates the following elements of this rapidly changing field: theoretical foundations, hard technologies, soft technologies, instructional design, instructional strategies, instructional message design, and research methodologies. All chapters have been updated, some extensively. New chapters include those on programmed instruction, everyday cognition and situated learning, ecological psychology, Internet-based learning, library media centers, foreign language labs, microworlds, automated instructional design, cognitive apprenticeship, case-based learning aids, and conversational analysis. All articles are organized around a numerical cross-referencing system that permits the construction of front-end databases, hypertexts, and summaries. This handbook is intended for graduate students, professors, instructional designers, and researchers in educational communication and technology.

The need for a comprehensive, annotated reference to the Communications Act of 1934 has been dramatically demonstrated in legal and government circles, but the legislative histories currently available contain only selected excerpts from the legislative documents, which are themselves prohibitively ...

The need for a comprehensive, annotated reference to the Communications Act of 1934 has been dramatically demonstrated in legal and government circles, but the legislative histories currently available contain only selected excerpts from the legislative documents, which are themselves prohibitively difficult to obtain. In this exhaustive reference, compiled by the former General Counsel and, later, Executive Director of the FCC, readers finally have access to the complete text of the Communications Act of 1934 as well as its underlying legislative components, including texts of Congressional hearings and debates, the Senate and House Committee reports, an index to the legislative materials and a wide range of other source material. Carefully annotated, the book includes a series of incisive articles on the historical, legal, and political aspects of the Act by such major figures in the communications field as Professor Glen O. Robinson, Kenneth A. Cox, William J. Byrnes, J. Roger Wollenberg, and Professor Ronald A. Cass. The most extensive collection of documents on the Communications Act ever published, this book will become an essential source for lawyers, judges, government agencies, Congressional staffs, and students and scholars of law and communications. This commemorative volume is produced through the cooperative efforts of the Golden Jubilee Commission on Telecommunications and the Federal Communications Bar Association.