Marketing
Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009
Collections:
Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library
...faith in the integrity of the merchant. Advertising has created an international market...more than $308 billion was spent on advertising in the United States alone. The number...E. Kaynak and R. Savitt, ed., Comparative Marketing Systems (1986); E. J...