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Your search for: consumer AND psychology


Found 24,360 results:

Books:   19,358
  |  
Journal Articles:   4,345
  |  
Magazine Articles:   441

Newspaper Articles:   216
  |  
Encyclopedia Articles:   0

Research Topics on: consumer psychology

1 results - List All Research Topics


Books on: consumer psychology

19,358 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

  • 1.


    The Social Psychology of Consumer Behaviour
    Book by Richard P. Bagozzi, Zeynep Gürhan-Canli, Joseph R. Priester; Open University Press, 2002
    Subjects: 
    Collections: Psychology, Entire Library

    The social psychology of consumer behaviour Applying social psychology...2. Consumer behavior. 3. Consumers-Psychology. I. Gurhan-Canli, Zeynep, 1968...recent years by the Journal of Consumer Psychology. The mix of traditions and...
     
  • 2.


    The Psychology of Consumer Behavior
    Book by Brian Mullen, Craig Johnson; Lawrence Erlbaum Associates, 1990
    Subjects: 
    Collections: Psychology, Entire Library

    ...the research literature of consumer psychology, it should become apparent...asked within the field of consumer psychology, and this volume attempts...psychological theory and research. Consumer psychology can be defined as the scientific...
     
  • 3.


    The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires
    Book by S. Ratneshwar, David Glen Mick, Cynthia Huffman; Routledge, 2000
    Subjects: 
    Collections: Psychology, Entire Library

    Why do we buy what we buy?

    What is the nature of the motives, goals, and desires that prompt consumption behaviors?

    This unique volume brings together contributions from leading scholars who have extended our knowledge of the "why" of consumption, in a world where consumption itself has become the ...

     
  • 4.


    Consumer Value: A Framework for Analysis and Research
    Book by Morris B. Holbrook; Routledge, 1999
    Subjects: 
    Collections: Entire Library

    Consumer Value is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one ...
     
  • 5.


    Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
    Book by Max Sutherland, Alice K. Sylvester; Allen & Unwin, 2000
    Subjects: 
    Collections: Entire Library

    Contrary to popular belief, most ads are not designed to make consumers want to buy the product. Using examples from popular international campaigns, this book provides insight into the minds of both creators and consumers of advertising. It demonstrates why one brand is more likely to come to mind ...
     

MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Journal Articles on: consumer psychology

4,345 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Magazine Articles on: consumer psychology

441 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Newspaper Articles on: consumer psychology

216 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


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