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Your search for: consumers AND preferences

Found 20,960 results:

Books: 16,366

Journal Articles: 3,904

Magazine Articles: 497

Newspaper Articles: 191

Encyclopedia Articles: 2

Books on: consumers preferences

16,366 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Lifestyle Marketing: Reaching the New American Consumer

Book by Ronald D. Michman, Edward M. Mazze, Alan J. Greco; Praeger, 2003

Subjects:

Consumer Behavior--United States, Consumers' Preferences--United States, Lifestyles--United States, Market Segmentation--United States, Target Marketing--United States

Collections: Entire Library

In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers. This book helps marketers understand how to reach ...
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In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers. This book helps marketers understand how to reach customers from children to tweens and singles to seniors. It demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.
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2.

Logic of Choice and Economic Theory

Book by S. N. Afriat; Clarendon, 1987

Subjects:

Consumers' Preferences

Collections: Entire Library

...and economic theory. 1. Consumers preferences 2. Social choice I. Title...index. 1. Economics. 2. Consumers preferences. I. Title. HB171.5.A334...For example, generalized preferences, which are understood to...
3.

Lifestyle Market Segmentation

Book by Ronald D. Michman; Praeger Publishers, 1991

Subjects:

Consumer Behavior--United States, Consumers' Preferences--United States, Lifestyles--United States, Market Segmentation--United States

Collections: Entire Library

The growing importance of lifestyle market segmentation and its role as one aspect of an overall marketing strategy is the focus of this management-oriented book. Michman shows how social and cultural changes in group dynamics and purchasing influences can be used in making lifestyle marketing ...
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The growing importance of lifestyle market segmentation and its role as one aspect of an overall marketing strategy is the focus of this management-oriented book. Michman shows how social and cultural changes in group dynamics and purchasing influences can be used in making lifestyle marketing decisions. The book places market and lifestyle segmentation in a historical perspective; discusses group dynamics and such target markets as singles, teens, the elderly, and ethnic groups; and examines the impact of decision making, purchasing habits, and changing values on consumer behavior.
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4.

Advertising Exposure, Memory, and Choice

Book by Andrew A. Mitchell; Lawrence Erlbaum Associates, 1993

Subjects:

Advertising--Psychological Aspects, Consumer Behavior, Consumers' Preferences, Persuasion (Psychology)

Collections: Psychology, Entire Library

...Advertising--Psychological aspects. 2. Consumers preferences. 3. Persuasion Psychology...and Batra 1987 showed consumers a large number of television...the type of information that consumers use in making brand choices...
5.

Selling to a Segmented Market: The Lifestyle Approach

Book by Chester A. Swenson; Quorum Books, 1990

Subjects:

Consumer Behavior--United States, Consumers' Preferences--United States, Lifestyles--United States, Market Segmentation--United States

Collections: Entire Library

This volume shows how businesses can prosper in the rapidly changing, fragmented markets of the 1990s by adopting a new, highly effective marketing strategy--the lifestyle approach. Author Chester Swenson profiles the major and emerging consumer segments and shows how to reach these markets through ...
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This volume shows how businesses can prosper in the rapidly changing, fragmented markets of the 1990s by adopting a new, highly effective marketing strategy--the lifestyle approach. Author Chester Swenson profiles the major and emerging consumer segments and shows how to reach these markets through precisely targeted, personalized marketing campaigns that take into account a segment's demographics, attitudes, values, interests, community activities, and affiliations. Successful lifestyle programs introduced by major companies like Reebok, 3M, and Coca-Cola are used throughout the discussion to illustrate aspects of the lifestyle marketing strategy.
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Journal Articles on: consumers preferences

3,904 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Consumers' Use of Debit Cards: Patterns, Preferences, and Price Response

Journal article by Ron Borzekowski, Elizabeth K. Kiser, Shaista Ahmed; Journal of Money, Credit & Banking, Vol. 40, 2008

Subjects:

Banks (Finance)--Analysis, Beef cattle--Analysis, Consumer preferences--Analysis, Consumer research--Analysis, Debit cards--Analysis, Market surveys--Analysis, Marketing research--Analysis, United States. Federal Reserve Board--Analysis

Collections: Entire Library

Consumers Use of Debit Cards: Patterns, Preferences, and Price Response...card use or the preferences and motivations of consumers adopting this technology...sale to investigate consumers use of debit cards...rise to consumer preferences across payment methods...
2.

Demographic Data and Fresh Fruit and Vegetable Purchasing Preferences of Minority Consumers in Southeastern Pennsylvania

Journal article by Sharon B. Stringer, Joan S. Thomson; Journal of Family and Consumer Sciences, Vol. 90, 1998

Subjects:

Consumer behavior, Consumer spending, Fruits, Minority & ethnic groups, Pennsylvania, Vegetables

Collections: Entire Library

...and Vegetable Purchasing Preferences of Minority Consumers in Southeastern Pennsylvania...identify ethnic minority consumers preferences for purchasing fresh produce...and vegetable purchasing preferences of consumers-specifically, ethnic minority...
3.

The Pickup Problem: Consumers' Locational Preferences in Flow Interception

Journal article by Weiping Zeng, M.John Hodgson, Ignacio Castillo; Geographical Analysis, Vol. 41, 2009

Subjects:

Geographic information systems--Methods, Industrial location--Models, Industrial locations--Models, Mathematical optimization, Optimization theory

Collections: Entire Library

The Pickup Problem: Consumers Locational Preferences in Flow Interception...proposed here considers consumers locational preferences, providing a much broader...scenarios in which the consumers have preferences as to where in the journey...
4.

A Changing Market: Expenditures by Hispanic Consumers, Revisited: As the Composition of the Hispanic Population Changed, Hispanic Consumers Continued to Increase Their Share of Spending at a Substantial Pace; a Revisited Study Examines Whether Changes in Expenditure Patterns Are Due to Changes in Income or Other Similar Factors, or Due to Changes in Underlying Preferences

Journal article by Geoffrey D. Paulin; Monthly Labor Review, Vol. 126, 2003

Subjects:

Consumer spending--Analysis, Consumer spending--Statistics, Hispanic Americans, Hispanic Americans--Market research, Hispanic Americans--Statistics

Collections: Entire Library

...Changed, Hispanic Consumers Continued to Increase...Changes in Underlying Preferences. by Geoffrey...changes in underlying preferences. As with the earlier...shows that Hispanic consumers continue to be...the period, all consumers can be assumed...actual tastes and preferences. However, some...
5.

Children as Consumers: Advertising and Marketing

Journal article by Sandra L. Calvert; The Future of Children, Vol. 18, 2008

Subjects:

Advertising--Reports, Advertising--Training, Alcohol and youth--Reports, Alcohol and youth--Training, Broadcasting industry--Reports, Broadcasting industry--Training, Celebrities--Reports, Celebrities--Training, Child behavior--Reports, Child behavior--Training, Child welfare--Reports, Child welfare--Training, Children--Behavior, Children--Reports, Children--Training, Consumer preferences--Reports, Consumer preferences--Training, Consumer research--Reports, Consumer research--Training, Diet--Reports, Diet--Training, Direct marketing--Reports, Direct marketing--Training, Juvenile drinking--Reports, Juvenile drinking--Training, Literacy--Reports, Literacy--Training, Marketing research--Reports, Marketing research--Training, Public service advertising--Reports, Public service advertising--Training, School food services--Reports, School food services--Training, School lunches--Reports, School lunches--Training, School lunchrooms, cafeterias, etc.--Reports, School lunchrooms, cafeterias, etc.--Training, Software--Reports, Software--Training, Teenage consumers--Reports, Teenage consumers--Training, Telecommunication--Laws, regulations and rules, Telecommunication--Reports, Telecommunication--Training, Telecommunications regulations--Reports, Telecommunications regulations--Training, United States. Federal Communications Commission--Reports, United States. Federal Communications Commission--Training, Video game equipment--Reports, Video game equipment--Training, Video games--Equipment and supplies, Video games--Reports, Video games--Training, Web sites (World Wide Web)--Reports, Web sites (World Wide Web)--Training, Web sites--Reports, Web sites--Training

Collections: Education, Entire Library

...environment that influences their preferences and behaviors. During the...a strategy of exploiting consumers feelings of inadequacy and...infants have desires and preferences, but they are not yet true consumers because they are not yet...

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Magazine Articles on: consumers preferences

497 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Fish and Fowl Lure Consumers from Red Meat

Magazine article by Chris Lecos; FDA Consumer, Vol. 19, October 1985

Subjects:

Fish (Food product)--Health aspects, Fish as food--Health aspects, Fish industry--Reports, Food preferences--Reports, Meat industry--Reports, Meat--Health aspects, Poultry (Animals)--Health aspects, Poultry (Meat)--Health aspects, Poultry industry--Reports, Poultry--Health aspects, United States. Department of Agriculture--Reports

Collections: Entire Library

...product more attractive to consumers through better feeding practices...change in consumer tastes, preferences, and nutritional concerns...supply, price and consumer preferences have on demand. For the immediate...seafood more attractive to consumers. However, he said, "continued...
2.

What Do Mature Consumers Want?

Magazine article; USA Today (Society for the Advancement of Education), Vol. 123, April 1995

Subjects:

Aged consumers--Surveys, Consumer behavior--Demographic aspects, Elderly consumers--Surveys, Marketing--Demographic aspects

Collections: Entire Library

...is important in a package to mature consumers, Charles Biondo Design Associates (CBDA...focused on their buying patterns and preferences. Price/value, brand name, and nutritional...characterize the younger generation of consumers. According to Nielsen, the mature...
3.

Reexamining Antitrust: Can "Anticompetitive" Business Practices Benefit Consumers?

Magazine article by Wayne Crews; USA Today (Society for the Advancement of Education), Vol. 130, March 2002

Subjects:

Antitrust law--Interpretation and construction, Businesspeople--Economic aspects, Consumers--Economic aspects, Monopolies--Design and construction

Collections: Entire Library

...overall discounts, injuring consumers by keeping prices charged...announcing consumer price preferences at the outset and then retaining...interests of manufacturers and consumers, but the FTC didnt think so...monopolized" product and consumers regard the tied good as worthless...
4.

Rolling out the Red Carpet for Gay Consumers: The Openly Gay Experts Who Head Niche Marketing Firms Are Helping Corporate America Connect with the Lesbian and Gay Market. at Stake Is an Estimated $450 Billion in Spending Every Year

Magazine article by C.J. Prince; The Advocate, February 19, 2002

Subjects:

Gay consumers--Research, Market research services--Management, Marketing research firms--Management

Collections: Entire Library

...Harris Interactive (of Harris Poll fame) to conduct polls and gather information on the relative preferences and habits of gay and straight consumers. "Our research shows that were probably not richer, by sheer wages," he says. "But we do spend...
5.

21st Century Consumers

Magazine article; New Internationalist, November 2006

Subjects:

Consumer behavior--Analysis, Consumer preferences--Analysis

Collections: Entire Library

21st Century Consumers. How should we think about the...constrain, control and manipulate them, consumers themselves can and do act in ways that...attractions, sporting venues and museums. Consumers are invited to explore new products...

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Newspaper Articles on: consumers preferences

191 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Dental Bills Soar as Outdated Laws Deny Consumers' Choice

Newspaper article; The Daily Mail (London, England), October 4, 2007

Subjects:

Consumer preferences--Laws, regulations and rules

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Dental Bills Soar as Outdated Laws Deny Consumers Choice. Byline: HELEN BRUCE DENTAL...yesterday. The Competition Authority said consumers were losing out because a ban ondentists...that is there to serve the interests of consumers. Hecontinued: Consumers are paying too...
2.

'Label GM Food Products to Give Consumers Choice' 'People in Wales Need to Be Confident That They Can Be GM-Free'

Newspaper article; Western Mail (Cardiff, Wales), September 8, 2009

Subjects:

Consumer behavior--Surveys, Consumer preferences--Surveys, Food--Biotechnology, Food--Surveys, Genetically engineered foods--Surveys, Labels--Surveys, Organic farming--Surveys

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

Label GM Food Products to Give Consumers Choice People in Wales Need to Be Confident...Abergavenny, Monmouthshire, said Welsh consumers have every right to know exactly what...labelling is a must in order to give consumers a choice and make sure that we all know...
3.

'Big-Box' Barricades a Cost to Consumers

Newspaper article; The Washington Times, August 29, 2002

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Big-box barricades a cost to consumers Byline: Gary M. Galles...option. However, community preferences arise only to the extent that...opportunity to satisfy their preferences. No one would be forced...excluding them forces some consumers to lose options they prefer...
4.

U.S. Reviews Duty-Free Access to Market; Lawmakers Eye an End to Trade Preferences

Newspaper article; The Washington Times, August 8, 2006

Subjects:

International economic relations, Legislators

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...access to the U.S. market under the Generalized System of Preferences (GSP), which is set to expire at the end of the year. The...GSP, said it has been important for U.S. manufacturers and consumers who do not have to pay the cost of duties. Top imports under...
5.

Time and Money: On-Line Services and the Internet Lure You to Spend Time, but Consumers Cite Price as Chief Concern over Buying the Ne

Newspaper article; The Washington Times, October 31, 1996

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...On-line services and the Internet lure you to spend time, but consumers cite price as chief concern over buying the ne More...than 50,000 responses and included a section on technology preferences and interests. All responses were divided into age groupings...

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Encyclopedia Articles on: consumers preferences

2 results

1.

Great Britain

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...unusual and extralegal means; their espousal of the divine right of kings; their determination to enforce their high Anglican preferences in religion; and their use of royal courts such as Star Chamber , which were not bound by the common law, to persecute...
2.

Coffee

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...coffee reflects the diversity of consumer tastes and cultural preferences. All techniques begin with properly roasted, freshly ground...day; in 1992 only about half did. Beginning about 1990 U.S. consumers became increasingly interested in premium coffees and stronger...

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