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A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine ...

A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine the reputation--of the target company. It is a strategy most frequently employed by unions but is also employed by special interests, such as environmental or human rights groups. Sometimes it is even employed by one corporation against another. It is a rapidly growing phenomenon that is still unknown to the general public, to most academics and journalists, and is rarely understood by the corporations that find themselves on the firing line. The Death of a Thousand Cuts argues and demonstrates that corporate campaigns are a distinctive phenomenon whose manifestations are today ubiquitous in both the marketplace and the media. This volume examines, in considerable detail, the history, strategy, tactics, effects, consequences, and likely future directions of the corporate campaign and of its nonlabor-based cousin, the anticorporate campaign. The book is based on ample sources and methods, among them an extensive review and analysis of media coverage, news releases, previous scholarship, union publications, campaign materials, interviews and conversations with individuals who have experienced corporate campaigns, public presentations by labor leaders and others, correspondence, Internet postings, case law summaries, documents, videotapes, and other materials. Through original data and interpretation, this book adds context and integration to these materials thus giving them new meaning. Key features of this outstanding new book include: * A thorough and clear explanation of what a corporate campaign is and how it differs from other more mundane "public relations" campaigns. * A detailed examination of strategies and tactics that includes their historical development. Some of the more high profile target companies in recent years include Coca-Cola, Microsoft, Caterpillar, Campbell's Soup, Federal Express, General Dynamics, Home Depot, International Paper, K-Mart, Nike, Texaco, Walmart, Starbucks, and UPS. * Hundreds of examples that help explain such contemporary events as the anti-sweatshop movement on college campuses, the living wage movement, and the protests against the World Trade Organization, International Monetary Fund, and World Bank. * A lengthy appendix contains abbreviated descriptions of nearly 200 corporate campaigns waged by labor unions and various advocacy groups since the idea of the corporate campaign was first developed in the 1960's.

From uncovering major retailers' links to sweatshop abuses and revealing the deception of American tobacco companies, to questioning corporations' ties to repressive dictators, shaming food processors into selling dolphin-safe tuna and demanding that businesses stop destroying old growth forests ...

From uncovering major retailers' links to sweatshop abuses and revealing the deception of American tobacco companies, to questioning corporations' ties to repressive dictators, shaming food processors into selling dolphin-safe tuna and demanding that businesses stop destroying old growth forests, citizens have become far more aggressive in directly challenging corporate behavior. Written by two activists who are constantly in the eye of this storm, Insurrection charts the growth of this dissatisfaction and gives us a glimpse of where this movement might be heading.

The ability to implement change quickly is crucial to an organizations's success--not only in traditionally sedate industries, but also in today's fast-moving hi-tech ones. Sherman and Chaganti, from their study of 100 American corporations, half in stable industries, half in volatile ones, find ...

The ability to implement change quickly is crucial to an organizations's success--not only in traditionally sedate industries, but also in today's fast-moving hi-tech ones. Sherman and Chaganti, from their study of 100 American corporations, half in stable industries, half in volatile ones, find that a firm's structure of governance bears heavily on the speed with which the firm can "reorient" itself. What are the characteristics of firms that change quickly? What inhibits others? And what is the impact of a firm's stockholders, board and top management on its ability to adapt? Sherman and Chaganti provide answers to these and other questions, in the first book yet to focus entirely on the determinants of time in corporate reorientations.

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a ...

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy.It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some 5% sales growth.The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over 80 diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.