Your search for: disadvantages AND of AND radio AND advertising

Found 7,355 results:

Books: 7,213

Journal Articles: 122

Magazine Articles: 14

Newspaper Articles: 6

Encyclopedia Articles: 0

Books on: disadvantages of radio advertising

7,213 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Advertising and the World Wide Web

Book by David W. Schumann, Esther Thorson; Lawrence Erlbaum Associates, 1999

Subjects:

Internet Advertising--Congresses

Collections: Entire Library

...selling national advertising sites, and television...and stay an average of 40 seconds per page. Katz Radio Group teamed up with...and traditional advertising. Information Richness...broadcast nature of television, radio, billboard, and...
2.

Issues in Advertising: The Economics of Persuasion

Book by David G. Tuerck; American Enterprise Institute, 1978

Subjects:

Advertising--Economic Aspects--Congresses

Collections: Entire Library

...TOWARDS A THEORY OF THE ECONOMICS OF ADVERTISING 71 Lester G...be more government regulation of advertising or less? Should the Federal...certain broadly defined kinds of advertising. Accordingly, it has proposed...
3.

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

Book by Kathleen Hall Jamieson; Oxford University Press, 1996

Subjects:

Advertising, Political--United States, Presidents--United States--Election, United States--Politics And Government--1945-1989, United States--Politics And Government--1989-

Collections: History, Entire Library

...resurrection of the radio ad as a presidential advertising form. In the...76-15373, Division of Political History...Transporting Political Advertising into Living...Theaters. Radio, Film, and...recognition of radio as an advertising medium capable...
4.

Making "Pictures in Our Heads": Government Advertising in Canada

Book by Jonathan W. Rose; Praeger, 2000

Subjects:

Government Advertising--Canada

Collections: Entire Library

...of our airwaves through the Canadian Radio-television Telecommunications Commission...encour- aged as an important constituent of governing and creating community may...government communicate? and What effect might advertising have on democracy? So far, an answer...
5.

Advertising Exposure, Memory, and Choice

Book by Andrew A. Mitchell; Lawrence Erlbaum Associates, 1993

Subjects:

Advertising--Psychological Aspects, Consumer Behavior, Consumers' Preferences, Persuasion (Psychology)

Collections: Psychology, Entire Library

...between informational and drama advertisements and the advantages and disadvantages of each. They then discuss the elements that are required for effective drama advertising and how to assess whether these elements exist in a particular drama...

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Journal Articles on: disadvantages of radio advertising

122 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Gender Issues in Advertising Language

Journal article by Nancy Artz, Jeanne Munger, Warren Purdy; Women and Language, Vol. 22, 1999

Subjects:

Sex role in advertising--Analysis, Sexism in language--Analysis

Collections: Entire Library

...1982, Canadian Radio-Television and...the imposition of regulatory public...stereotyping of women in advertising, research generally...The Canadian Radio-Television and...Broadcasting and Advertising Industries for the Elimination of Sex-Role Stereotyping...
2.

A Functional Analysis of Presidential Direct Mail Advertising

Journal article by William L. Benoit, Kevin A. Stein; Communication Studies, Vol. 56, 2005

Subjects:

Direct mail advertising--Evaluation, Direct mail advertising--Research, Direct-mail advertising--Evaluation, Direct-mail advertising--Research, Electioneering--Methods, Political campaigns--Methods

Collections: Entire Library

...television or radio. Hollihan...implication of this advantage...direct mail advertising generally...an opponents disadvantages, and defenses...newspapers, radio, television...use this form of advertising for campaigns...
3.

An Empirical Analysis of Advertising by Women Entrepreneurs

Journal article by Howard E. Van Auken, Terri L. Rittenburg, B. Michael Doran, Shu-Fang Hsieh; Journal of Small Business Management, Vol. 32, 1994

Subjects:

Advertising media--Research, Businesswomen--Surveys

Collections: Entire Library

...effective). The advertising media examined...newspapers, radio, telephone...fliers, word-of-mouth/referrals...operation. Radio and television advertising by all categories of the firms...first year. Radio and television advertising were least...ranked as one of the most...
4.

Advertising and Cultural Politics

Journal article by Svetlana Kolesnik; Journal of Communication, Vol. 41, 1991

Subjects:

Communication

Collections: Entire Library

...Committee for Television and Radio Broadcasting) to achieve the...popular programs are a staple of television. This is where advertising has made some difference, for...with television reform. The disadvantages of television advertising outnumber...
5.

Direct Marketing, Mobile Phones, and Consumer Privacy: Ensuring Adequate Disclosure and Consent Mechanisms for Emerging Mobile Advertising Practices

Journal article by Nancy J. King; Federal Communications Law Journal, Vol. 60, 2008

Subjects:

Commercial speech doctrine--Laws, regulations and rules, Consent (Law)--Laws, regulations and rules, Consumer protection--Laws, regulations and rules, Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, Mobile marketing--Laws, regulations and rules, Privacy, Right of--Laws, regulations and rules, Right of privacy--Laws, regulations and rules, Telephone Consumer Protection Act of 1991

Collections: Entire Library

...marketing as well as other forms of advertising accessed on mobile phones. (11...consumers. (12) A brief example of m-advertising shows how it will provide new...this Articles focus on regulation of advertising activities in m-commerce, the...

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Magazine Articles on: disadvantages of radio advertising

14 results - MORE MAGAZINE RESULTS: 1-10 11-14

1.

When to Say No to Technology

Magazine article by Mark Thompson; Security Management, Vol. 35, March 1991

Subjects:

Portable radios--Usage, Security guards, Security services industry--Equipment and supplies, Shortwave radio--Usage, Telecommunications systems

Collections: Entire Library

...are billed for air time. But, because of the prolific increase in cell sites and...for assistance. An authorized two-way radio dealer can help you set up a system to...About the Author . . . Mark Thompson is advertising/public relations manager for Relm Communications...
2.

Diary: Do I Look like a Torturer? I Clearly Recall in the Aftermath of the Iraq Invasion That a Lot of Ex-Ba'athist Secret Policemen Were Unshaven, Dark-Skinned, Overweight Gents like Me

Magazine article by Alexei Sayle; New Statesman, Vol. 135, February 13, 2006

Subjects:

Charities--Personal narratives, Columnists--Personal narratives, Torture victims--Services, Voice-overs--Personal narratives

Collections: Entire Library

...Victims of Torture to put together a radio advertising campaign that we hope will encourage...they die. Having always been wary of doing charity things where your...reason for me doing this. One of the disadvantages of writing for a national newspaper...
3.

On Oxford Street, Life Is Nasty, Cheap - and the Essence of Urban Spirit

Magazine article by Paul Barker; New Statesman, Vol. 127, April 3, 1998

Subjects:

London, England--Stores, shopping centers, etc., Shopping--Personal narratives

Collections: Entire Library

...ever want an advertisement for the disadvantages of public transport, just come to...everyone looks shabby. On the radio, after I get back, I hear an administrator...I run into one of Labours top advertising men on his way into the food hall...
4.

The Uncertain Leviathan: Spectators, Pulse-Takers, Anger, and Frustration - a Look into the Void of American Politics

Magazine article by Jonathan Schell; The Atlantic Monthly, Vol. 278, August 1996

Subjects:

Political participation--Analysis, Politics--Analysis, Press and politics--Analysis

Collections: Entire Library

...procedure is a formula for stagnation. In times when change is modest and slow (if such times can still be imagined), the disadvantages of the system are perhaps not great. But when, as at present, change is swift, deep, and fundamental, the gap between...
5.

Where Have All the Tourists Gone?

Magazine article by Jann Bettinga; New Statesman, Vol. 130, August 20, 2001

Subjects:

Attractions--Marketing, Foot-and-mouth disease--Influence, Hospitality industry--Evaluation, Hotels and motels--Contracts, Leeds Castle, United Kingdom--Finance, Powder Mills Hotel, East Sussex, United Kingdom--Contracts, Theaters--Finance, Travel industry--Evaluation, United Kingdom. British Tourist Authority--Finance, United Kingdom--Description and travel

Collections: Entire Library

...on the Underground, Capital Radio and in local newspapers. The...competitors this year because of our change of strategy," says...overseas travellers. Tactical advertising campaigns have been launched...that Britain can overcome the disadvantages of a strong pound by offering...

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Newspaper Articles on: disadvantages of radio advertising

6 results MORE NEWSPAPER RESULTS: 1-6

1.

Mad for Ads

Newspaper article; Manila Bulletin, June 17, 2004

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...come up with fresh and original ideas for print, radio and TV, all under the shortest of deadlines, can lead to burn out if you cant keep...out there? (DJ): First, you have to know what advertising is all about, the local players in the market...
2.

Mad for Ads

Newspaper article; Manila Bulletin, June 16, 2004

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...come up with fresh and original ideas for print, radio and TV, all under the shortest of deadlines, can lead to burn out if you cant keep...out there? (DJ): First, you have to know what advertising is all about, the local players in the market...
3.

Choices: Make a Bid for Stardom

Newspaper article by Martin Banks; Birmingham Evening Mail (England), April 10, 2000

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...interactive leisure software, TV and radio, performing arts, advertising, film and music. The booklet is the result of co-operation between the Department...that addresses issues of poverty and disadvantages in society. QUALIFICATIONS: I left...
4.

A Star Worth Selling; despite Contract, Ovechkin Lacks National Exposure

Newspaper article; The Washington Times, January 27, 2008

Subjects:

Crosby, Sidney, Professional hockey

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...been more mainstream Reebok advertising for Sidney" While Reebok has...next week for another batch of test subjects. Selinevich said...office for an hour and did a "radio tour" - several seven-minute...Ewell said. One of the big disadvantages for Ovechkin is not being North...
5.

Colorado Faces Gay Split Decision; Marriage, Rights Both on Ballot

Newspaper article; The Washington Times, October 30, 2006

Subjects:

Same-sex marriage--Political aspects

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...face unnecessary obstacles and disadvantages" in areas such as inheritance...level the playing field on all of those matters," said the editorial...with its extensive television advertising campaign, has hurt support...of his nationally syndicated radio program, urging listeners to...

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Your search for: disadvantages AND of AND radio AND advertising

Found 7,355 results:

Books: 7,213

Journal Articles: 122

Magazine Articles: 14

Newspaper Articles: 6

Encyclopedia Articles: 0

Books on: disadvantages of radio advertising

7,213 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Journal Articles on: disadvantages of radio advertising

122 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

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Magazine Articles on: disadvantages of radio advertising

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Newspaper Articles on: disadvantages of radio advertising

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