electronic marketing - Books, journals, articles @ The Questia Online Library

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Marketing the E-Business

Book by Lisa Harris, Charles Dennis; Routledge, 2002

Subjects:

Electronic Commerce, Internet Marketing

Collections: Entire Library

...marketing revolution, Journal of Marketing 24: 35-38. Kelly, E. and...and online privacy issues in electronic commerce, Business Horizons...B. A. (2001) Strategic Electronic Marketing: Managing e-Business , Cincinnati...
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Global E-Commerce and Online Marketing: Watching the Evolution

Book by Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, Norbert Mundorf; Quorum Books, 2002

Subjects:

Electronic Commerce, Internet Marketing

Collections: Entire Library

...of building an electronic marketing system that lowers...and operation of electronic markets. Focusing on Consumers and Marketing Institutions It...parallel set of marketing institutions that offer electronic forms of commerce...
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Gonzo Marketing: Winning through Worst Practices

Book by Christopher Locke; Perseus Publishing, 2001

Subjects:

Customer Relations--Technological Innovations, Electronic Commerce, Internet Marketing

Collections: Entire Library

...Seth Godin, Permission Marketing: Turning Strangers Into Friends...Unleashing the Ideavirus , electronic edition, Do You Zoom, Inc...how to create word of mouth marketing , Doubleday/Currency, 2000...from his book, Permission Marketing: Turning Strangers into Friends...
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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns

Book by Herschell Gordon Lewis; AMACOM, 2002

Subjects:

Electronic Mail Systems, Internet Marketing

Collections: Entire Library

...Publication Data Effective e-mail marketing: the complete guide to creating successful...ISBN 0-8144-7147-1 1. Internet marketing. 2. Electronic mail systems. I. Title: E-mail marketing. 11. Title: E-mail marketing...
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Marketing Communication: Principles and Practice

Book by Richard J. Varey; Routledge, 2002

Subjects:

Communication In Marketing

Collections: Entire Library

...revolution as the driving force for markets and marketing to operate on fundamentally different...than they have for the past 100 years. Marketing managers must adapt to the emerging electronic marketing - rethinking the processes by which customer...

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The Roles of Demographics on the Perceptions of Electronic Commerce Adoption

Journal article by Jung-Wan Lee; Academy of Marketing Studies Journal, Vol. 14, 2010

Subjects:

Demographics, Electronic commerce, Information technology, Perceptions, Roles, South Korea, Studies, Technology adoption

Collections: Entire Library

...of Demographics on the Perceptions of Electronic Commerce Adoption by Jung-Wan Lee...instant messenger, etc), 56% for electronic commerce (e-commerce), 49% for...income, and education levels? * What marketing implications does this result have upon...
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Driving Consumer Acceptance of Mobile Marketing: a Theoretical Framework and Empirical Study

Journal article by Hans H. Bauer, Tina Reichardt, Stuart J. Barnes, Marcus M. Neumann; Journal of Electronic Commerce Research, Vol. 6, 2005

Subjects:

Acceptance, Advertising campaigns, Cellular telephones, Electronic commerce, Studies

Collections: Entire Library

Driving Consumer Acceptance of Mobile Marketing: a Theoretical Framework and Empirical Study by...market research institutes also consider mobile marketing as a highly promising marketing instrument that will continue to gain importance...
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Export Marketing and the World Wide Web: Perceptions of Export Barriers among Tirupur Knitwear Apparel Exporters - an Empirical Analysis

Journal article by K. Vivekanandan, R. Rajendran; Journal of Electronic Commerce Research, Vol. 7, 2006

Subjects:

Clothing industry, Electronic commerce, Exports, Perceptions, Small business, Studies, Tiruppur India, World Wide Web

Collections: Entire Library

...integration of its electronic commerce networking...The Web and Export Marketing The export firms traditionally...confidence in export marketing success. The other...closely with the export marketing communication mix and...provided by Web for Electronic Commerce. The exporters...
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Branding and Internet Marketing in the Age of Digital Media

Journal article by Sylvia M. Chan-Olmsted; Journal of Broadcasting & Electronic Media, Vol. 46, 2002

Subjects:

The Birth of Internet Marketing Communications. (Book)

Collections: Entire Library

Branding and internet marketing in the age of digital media...Internet for the rest of us: Marketing on the Word Wide Web. Journal of Consumer Marketing, 13(2), 36-47...Journal of Broadcasting Electronic Media 45(1), 75-91...
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Self-regulation of Mobile Marketing Aimed at Children: an Overview of the Spanish Case

Journal article by María de Miguel Molina; Journal of Theoretical and Applied Electronic Commerce Research, Vol. 2, 2007

Subjects:

Cellular telephones, Children & youth, Permission marketing, Self regulation, Social responsibility, Spain, Studies, Wireless carriers

Collections: Entire Library

Self-regulation of Mobile Marketing Aimed at Children: an Overview of the Spanish Case by Maria de Miguel Molina 1 Introduction Mobile Marketing or M-Marketing is a direct marketing tool. It seeks personalised communication...

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The Growth of Electronic Marketing

Magazine article by Tim Mack; USA Today (Society for the Advancement of Education), Vol. 130, March 2002

Subjects:

Electronic marketing--Growth

Collections: Entire Library

The Growth of Electronic Marketing. by Tim Mack THE FUTURE of marketing and advertising...actual use of the site and level of interest. E-mail marketing In electronic media marketing, e-mail presently stands at the spot that website...
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Electronic Marketing: What You Can Expect

Magazine article by Tim Mack; The Futurist, Vol. 34, March 2000

Subjects:

Electronic marketing--Management, Marketing--Information services, World Wide Web--Usage

Collections: Entire Library

Electronic Marketing: What You Can Expect. by Tim Mack The e-marketing industry has a bright future out watch out for some underhanded tactics. The future of marketing is there for anyone to see--just log onto the...
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How Electronic Commerce Has Led to the Return of Personalized Marketing

Magazine article by Dr. Mark L. Gillenson; Business Perspectives, Vol. 12, Spring 2000

Subjects:

Electronic commerce--Analysis, Marketing research--Analysis

Collections: Entire Library

How Electronic Commerce Has...Personalized Marketing. by Dr. Mark...how does the electronic commerce environment...personalized marketing on the same...personalized marketing techniques used in the electronic commerce environment...
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Navigating Electronic Marketing Rules

Magazine article by Wesley G. Nissen; Futures, Vol. 29, June 2000

Subjects:

Futures trading, Internet, Investment advisors, Marketing, Regulation, United States

Collections: Entire Library

Navigating Electronic Marketing Rules by Wesley G. Nissen Using the Internet to conduct business...individualized personal identification number (PIN) to submit an electronic acknowledgment of receipt. Securities Act Any offering of interests...
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Electronic Resources Won't Sell Themselves: Marketing Tips

Magazine article by Jeff Wisniewski, Darlene Fichter; Online, Vol. 31, January 2007

Subjects:

Digital libraries, Guidelines, Information industry, Librarians, Marketing, Success factors, United States

Collections: Entire Library

Electronic Resources Wont Sell Themselves: Marketing Tips by Jeff Wisniewski , Darlene...calendar entry, no dice. Build a marketing mind-set into your electronic resource collection strategy. Consider marketing from the beginning. Looking...

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Just Forget the Electronic Age, and Get Back to Real Creativity; MEDIA & MARKETING Birmingham's Stan's Cafe Is a Rare Beast, a Theatre Company Driven by a Passion for Making Unusual Art That Runs as a Thriving Business. Here, James Yarker Explains How It Came About

Newspaper article; The Birmingham Post (England), June 9, 2008

Subjects:

Restaurants, Theater companies

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Just Forget the Electronic Age, and Get Back to Real Creativity; MEDIA MARKETING Birminghams Stans Cafe Is a Rare Beast, a Theatre...not participants. We may as well not exist. Electronic handshakes lack flesh and blood warmth. The...
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Marketing Experts Share Secrets of Their Success

Newspaper article; The Journal (Newcastle, England), November 3, 2011

Subjects:

Electronic marketing

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Marketing Experts Share Secrets of Their Success...Iain Laing INTERNATIONALLY-renowned marketing experts are to come to Tyneside to share...North East businesses. This years "Marketing: the art of" conference at The Sage...
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Reaping the Benefit of Mobile Marketing

Newspaper article; The Birmingham Post (England), December 18, 2007

Subjects:

Electronic marketing, Text messaging, University of Warwick

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Reaping the Benefit of Mobile Marketing. Small businesses in Birmingham...from the area attended a Mobile Marketing event at the University of Warwick...technologies were shown to demonstrate how marketing messages can be sent to clients...
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Digital Marketing Focus of April Newsmakers' Forum

Newspaper article; Daily Herald (Arlington Heights, IL), March 26, 2011

Subjects:

Electronic marketing, Social networks

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Digital Marketing Focus of April Newsmakers Forum. Byline...or should it be a part of a successful marketing plan? These answers and more can be...Newsmakers Forum, "Digital Media and Marketing: Developing Strategies to Grow Your...
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Learning the Art of Digital Marketing

Newspaper article; The Journal (Newcastle, England), November 10, 2011

Subjects:

Borkowski, Mark, Electronic marketing

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Learning the Art of Digital Marketing. EXPERTS in the art of marketing will be discussing how to make the most of digital marketing at a conference at The Sage in Gateshead today. PR agent Mark Borkowski, Smarta founder Shszsz Wasmund, and Association...

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Bloomington

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...central Ind., in a forested region; settled 1816, inc. 1878. Electrical and electronic equipment, furniture, and elevators are manufactured. Quarrying and marketing of the limestone abundant in the area has sustained the citys economy for many...
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Cheongju

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...North Chungcheong prov., W central South Korea. It is a transportation hub and a marketing and processing center for the surrounding agricultural region. Electronic and electrical products, metal products, petrochemicals, ceramics, and consumer...
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Book Publishing

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...separate from the sales or marketing departments. Publishers also...publishers had set up separate electronic ventures and a number of independent...to the development of the electronic book or "e-book," which...thus assuring that their electronic versions need never go out...
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Greenville

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...important tobacco-processing and -marketing city, it also manufactures apparel...products, motor vehicles, chemicals, and electronic equipment. Textile Hall is the scene...1874. Among its manufactures are electronic systems, plastics, and oil-field...
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Miami , Cities, United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...equipment, machinery, plastics, and electronic components. Other industries are printing...recreation. It is a trade, shipping, and marketing center for a tristate livestock and...apparel, metal and leather products, electronic materials, motor coaches, and fiberglass...

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