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When Hong Kong entrepreneur David Tang opened his Shanghai Tang boutique on New York's Madison Avenue, it was not an isolated example of the globalization of Asian fashion. Further evidence is written on the labels in our closets, and paraded in the form of salwaar-kameez and silk sarongs by the ...

When Hong Kong entrepreneur David Tang opened his Shanghai Tang boutique on New York's Madison Avenue, it was not an isolated example of the globalization of Asian fashion. Further evidence is written on the labels in our closets, and paraded in the form of salwaar-kameez and silk sarongs by the rich and famous of London. The phenomenon merits scrutiny. This vanguard attempt points to the colonial era as the origin of fashion globalization, and describes its development as paralleling the gradual take-over of Asian daily wear by Western dress. From indigenous Batak weavers to Hong Kong designers, and from Indonesian businesswomen's power suits to Korean feminists' national costume, this book explores the sartorial interface of East and West.The globalization of Asian dress needs to be understood as part of an ongoing Orientalism that construes Asia as a feminine Other to the masculine West. The conventional Orientalist definition of fashion as an exclusively Western phenomenon has proved self-fulfilling in both East and West so that the conceptual boundary between the two is continually reasserted by design. Paying close attention to Asians' decisions about what clothing to make, sell, buy, and wear, the case studies in this book challenge Orientalist stereotypes of Asian style as passive and traditional and highlight how these actions are often made invisible by global cultural, rhetorical, and material practices that feminize Asia and the fashion world.This timely book will be of interest to dress and fashion theorists,anthropologists, sociologists, historians, art historians and all those interested in globalization, Orientalism and their effects.

From digital-display dresses to remote control couture, this book exposes the revolutionary interface between contemporary fashion and technology. As twenty-first century fashion makes a dramatic departure from traditional methods, designers no longer turn to the past for inspiration, but look to ...

From digital-display dresses to remote control couture, this book exposes the revolutionary interface between contemporary fashion and technology. As twenty-first century fashion makes a dramatic departure from traditional methods, designers no longer turn to the past for inspiration, but look to the hi-tech future. The result is techno fashion, the new wave of intelligent clothing that fuses fashion with communication technology, electronic textiles, and sophisticated design innovations that express new ideas about appearance, construction and wearability. Born out of the collaboration between fashion designers, researchers and scientists, this new dialogue could be the most significant design innovation in fashion's history, or indicate its eventual demise. Either way, techno fashion promises to forever disrupt the historical narrative of fashion evolution.Through interviews with designers ranging from innovators such as Hussein Chalayan and Tristan Webber to mavericks like Alexander McQueen, Bradley Quinn examines the impact of this new direction. The fusion of design and technology introduced by Yohji Yamamoto, Rei Kawakubo and Issey Miyake has created another direction for clothing, creating a new breed of designer-cum-scientist who redefines the way we dress, communicate, and even respond to environmental changes. As technology begins to shape fashion's future, it redefines the boundaries between clothing, body and machine, forever transforming the ethics and lifestyles traditionally designated by codes of dress.

Despite recent challenges from New York, London and Milan, Paris is renowned as the greatest fashion capital in the world. Its distinctive categorization of haute couture, demi-couture, and prt--porter reflects a highly structured and tightly controlled system that non-western designers have had ...

Despite recent challenges from New York, London and Milan, Paris is renowned as the greatest fashion capital in the world. Its distinctive categorization of haute couture, demi-couture, and prt--porter reflects a highly structured and tightly controlled system that non-western designers have had difficulty penetrating. Yet a number of the most influential Japanese designers have broken into this scene and made a major impact. How?Paris couturiers and designers operate a gate-keeping system that is not only exclusive and rigorous but highly demanding. But, Kawamura asks, does the system facilitate or inhibit new forms of creativity? She shows how traditional French fashion has been both disturbed and strengthened by the addition of outside forces such as Kenzo Takada, Issey Miyake, Yohji Yamamoto, Rei Kawakubo and Hanae Mori. At the same time she considers many other key questions the contemporary fashion industry should be asking itself. Has it, for example, become primarily preoccupied with the commercial projection of product images rather than with the clothing itself? And what direction will French fashion take without Saint Laurent, Miyake and Kenzo?This insightful book provides the first in-depth study of the Japanese revolution in Paris fashion and raises provocative questions for the future of the industry.