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Your search for: gender AND stereotypes AND in AND advertising

Found 8,098 results:

Books: 7,364

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Journal Articles: 666

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Magazine Articles: 56

Newspaper Articles: 12

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Encyclopedia Articles: 0

Research Topics on: gender stereotypes in advertising

1 results - List All Research Topics

Gender Roles in Advertising

Books on: gender stereotypes in advertising

7,364 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Undressing the Ad: Reading Culture in Advertising

Book by Katherine Toland Frith; Peter Lang, 1997

Subjects:

Advertising

Collections: Entire Library

Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, & gender are expressed ...
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Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, & gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective & explore how representation in advertising upholds certain economic & political structures & subverts others, & exposes the myth that advertisements are merely messages aimed at selling goods & services. Rather they are texts that shape contemporary culture & shape our images of ourselves.
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2.

Persuasion in Advertising

Book by John O'Shanghnessy, Nicholas Jackson O'Shaughnessy; Routledge, 2003

Subjects:

Advertising--Psychological Aspects, Persuasion (Psychology)

Collections: Entire Library

Persuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertizers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive advertizing; however, not all advertizing seeks to persuade. Drawing ...
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Persuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertizers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive advertizing; however, not all advertizing seeks to persuade. Drawing on empirical research, concepts and case examples from both the US and Europe, this book illustrates how theory is put into practice, offering readers a practical and in-depth guide to the art of advertizing persuasion.
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3.

Emotion in Advertising: Theoretical and Practical Explorations

Book by Stuart J. Agres, Julie A. Edell, Tony M. Dubitsky; Quorum Books, 1990

Subjects:

Advertising--Psychological Aspects, Advertising--Research, Human Information Processing--Research

Collections: Entire Library

This volume explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical contributions representing a broad spectrum of approaches and techniques. Some of the key topics explored include the measurement of mood, emotion and feeling in an ...
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This volume explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical contributions representing a broad spectrum of approaches and techniques. Some of the key topics explored include the measurement of mood, emotion and feeling in an advertising context, the effects of mood on recall and advertising effectiveness, the interaction of the message with the emotional make-up of the recipient, and the structural aspects of an ad and how they relate to emotional responses.
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4.

Putting on Appearances: Gender and Advertising

Book by Diane Barthel; Temple University Press, 1988

Subjects:

Imagery (Psychology), Sex Role In Advertising--United States, Visual Communication--United States--Psychological Aspects

Collections: Entire Library

...the terms of beauty advertising, this translates into...buy everything, but in these advertisements...comprising the dominant stereotypes of Western womanhood...narratives and these two stereotypes appear in the advertisements...
5.

Advertising and Consumer Citizenship: Gender, Images, and Rights

Book by Anne M. Cronin; Routledge, 2000

Subjects:

Advertising--Psychological Aspects, Consumer Behavior, Sex Role In Advertising

Collections: Entire Library

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and ...
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Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
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MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Journal Articles on: gender stereotypes in advertising

666 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Gender Stereotypes in Portuguese Television Advertisements

Journal article by Felix Neto, Isabel Pinto; Sex Roles: A Journal of Research, Vol. 39, 1998

Subjects:

Sex role in mass media--Research, Stereotype (Psychology) in mass media--Research, Television advertising--Psychological aspects, Television--Psychological aspects

Collections: Psychology, Entire Library

...Portuguese advertisings using a large...those used in analyses...expectation that gender role stereotypes would be...knowledge of gender-trait stereotypes between the...a factor in the learning...models in the advertising media on...
2.

Gender Stereotypes in Japanese Television Advertisements

Journal article by Akie N. Arima; Sex Roles: A Journal of Research, 2003

Subjects:

Television advertising--Criticism, interpretation, etc.

Collections: Psychology, Entire Library

...evaluation toward gender portrayal in TV advertisements...Journal of Advertising Science...sutereotaipu Gender-roles in televison commercials and stereotypes. A report...television advertising: Learning...portrayal of gender in television...Sex role stereotypes in television advertising: Strategies...
3.

Television Commercials as a Lagging Social Indicator: Gender Role Stereotypes in Korean Television Advertising (1)

Journal article by Kwangok Kim, Dennis T. Lowry; Sex Roles: A Journal of Research, Vol. 53, 2005

Subjects:

Sex role--Surveys, Sex roles--Surveys, Sexual stereotypes--Surveys, Television advertising--Physiological aspects, Television advertising--Surveys

Collections: Psychology, Entire Library

...Indicator: Gender Role Stereotypes in Korean Television Advertising (1...images of gender roles in advertising (Pollay...unrealistic stereotypes in advertising...stereotypes in advertising. Do stereotypes sell more...improvements in gender role representations...
4.

Gender Stereotypes in Educational Software for Young Children

Journal article by Jane P. Sheldon; Sex Roles: A Journal of Research, Vol. 51, 2004

Subjects:

Educational software--Research, Sex role--Research, Sex roles--Research

Collections: Education, Psychology, Entire Library

...addictive power of advertising. New York: Free...Seidman, V. (2001). Gendered media meanings and uses. In S. Livingstone...G. V. (1994). Stereotypes as energy saving...Televisionss gender role images and...present, future. In D. G. Singer...Activating stereotypes undermines task...
5.

Gender Issues in Advertising Language

Journal article by Nancy Artz, Jeanne Munger, Warren Purdy; Women and Language, Vol. 22, 1999

Subjects:

Sex role in advertising--Analysis, Sexism in language--Analysis

Collections: Entire Library

...manifested in advertising directed toward...propagates these gender stereotypes. Likewise...A. (1998). Gender stereotypes in advertising on childrens...D. (1994). Gender advertising in the United...Exporting cultural stereotypes, Media, Culture...

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Magazine Articles on: gender stereotypes in advertising

56 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Dream Girls: Women in Advertising

Magazine article by Jan Kurtz; USA Today (Society for the Advancement of Education), Vol. 125, January 1997

Subjects:

Advertising--History, Sex role in advertising--History, Sex roles--History, Women consumers--History, Women in advertising--History, Women--History

Collections: Entire Library

...wink." American icons Advertising has shifted womens image whenever...without pause. For her, age, gender, childbearing, and finite hours in a day are the excuses of lesser...social role by challenging stereotypes of females. The Love Tutor...
2.

In Defense of Stereotypes

Magazine article by Gerald F. Kreyche; USA Today (Society for the Advancement of Education), Vol. 124, January 1996

Subjects:

Ethnicity--Portrayals, Group identity--Portrayals, Social identity--Portrayals, Stereotype (Psychology)--Analysis, Stereotypes--Analysis

Collections: Psychology, Entire Library

...accepted part of our vocabulary. Advertising plays stereotypes for all they are worth. Witness...see themselves differently. Gender differences Societys attempt...differences seen as stereotypes flies in the face of facts. Research shows...
3.

SEXY ADS Target Young Adults

Magazine article by Tom Reichert; USA Today (Society for the Advancement of Education), Vol. 129, May 2001

Subjects:

Advertising--Analysis, Advertising--Criticism and interpretation, Sex in advertising--Analysis, Sexuality--Analysis, Television advertising--Ethical aspects

Collections: Entire Library

...sense, sexually provocative advertising serves to teach young adults...that they need only to behave in certain ways to be rewarded...meant that these images foster stereotypes of social roles based on gender. What stereotypes do these...
4.

Warning Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being

Magazine article by Roy F. Fox; USA Today (Society for the Advancement of Education), Vol. 130, November 2001

Subjects:

Advertising and children--Social aspects, Advertising research, Business and education--Analysis, Channel One Communications Corp.--Contracts, Consumption (Economics)--Social aspects, Industry and education--Analysis, Marketing industry--Social aspects, Satellite communications services industry--Contracts, Satellite television, Television advertising

Collections: Education, Entire Library

...developing humane and mature gender identities and relationships...people. The eroticism used in this commercial to sell potato...sociability, and relaxation. Advertising and social health. Advertisers...characters helped kids form stereotypes of peoples race, sex, occupations...
5.

DIVINING THE ELECTORATE : Is There a Religious Vote?

Magazine article by David C. Leege; Commonweal, Vol. 127, October 20, 2000

Subjects:

Campaign management--Analysis, Catholics--Political aspects, Political advertising--Moral and ethical aspects, Political participation--Religious aspects, Political psychology--Analysis, Presidential candidates--Endorsements, Religion and politics--Analysis, Voting--Religious aspects

Collections: Religious Studies, Psychology, Entire Library

...analysis of survey data about the role religion plays in voter behavior does not allow us to draw any simple...politicians to take advantage of fears or of racial and gender stereotypes. "States rights" can mean democratic responsiveness...

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Newspaper Articles on: gender stereotypes in advertising

12 results - MORE NEWSPAPER RESULTS: 1-10 11-12

1.

DELEGATES IN UPBEAT MOOD; Semex International Dairy Conference 2001

Newspaper article; The News Letter (Belfast, Northern Ireland), January 20, 2001

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...branding of milk, but the recent advertising campaign promoting `The White Stuff, is an important step in the right direction. Sales...Arla Foods, said that consumer stereotypes are no longer relevant, because...longer act their age, class or, gender and the traditional household...
2.

SHOPPING:Yellow Cards and Credit Cards Do Mix

Newspaper article; Coventry Evening Telegraph (England), June 16, 2004

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...its funky image, is advertising a "male creche" to...Sky+ to offer live "in-shop" coverage of...shows that typical gender stereotypes are still alive and...of young couples in Birmingham admit...reading that one in four women hates...
3.

Just Why Do So Many Modern Women Beleive That Children No Longer Need a Father? the Current Vicious Anti-Man Climate Is Undermining the Very Basis of Normal Family Life. We Should Not Be Surprised If, One Day, It Ceases to Exist Altogether

Newspaper article; The Daily Mail (London, England), September 7, 1996

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...presentation of caricatures and stereotypes that would cause fury if applied to women. In books, in newspapers, in...everybody else of the same gender. However, it is equally...of undress being used in advertising campaigns. It must, though...
4.

It's Not Just a Guy Thing More and More Women Buying Motorcycles

Newspaper article; Daily Herald (Arlington Heights, IL), October 10, 2005

Subjects:

Harley-Davidson Inc., Motorcycle industry, Motorcycles

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...more importantly, open the minds of girls and women of all ages to go after whatever they want in life without the constraints of gender stereotypes. As the father of girls, I thank them all, and say "Rock on, ladies!"
5.

WONDER WOMEN Here They Come, Crashing into the Sexist Stronghold of Superhero Comic Books. What Do They Want?!! What Will They Do?!!

Newspaper article by Russell Lissau; Daily Herald (Arlington Heights, IL), February 22, 2000

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...displeasure of having to fight against a few gender stereotypes here and there," she adds. Women in demand On the other hand, artist Amanda...you can make a lot more money going into advertising," she says. "The girls who are smart and...

MORE NEWSPAPER RESULTS: 1-10 11-12

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