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In Living Up to the Ads Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood -- the ad man, the female consumer, and the often female ...

In Living Up to the Ads Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood -- the ad man, the female consumer, and the often female advertising model or spokesperson -- Davis traces the emergence of the pervasive gendering of American consumerism.

Materials from advertising firms -- including memos, manuals, meeting minutes, and newsletters -- are considered alongside the fiction of Sinclair Lewis, Nella Larsen, Bruce Barton, F. Scott Fitzgerald, and Zelda Fitzgerald. Davis engages such books as Babbitt, Quicksand, and Save Me the Waltz in original and imaginative ways, asking each to participate in her discussion of commodity culture, gender, and identity. To illuminate the subjective, day-to-day experiences of 1920s consumerism in the United States, Davis juxtaposes print ads and industry manuals with works of fiction. Capturing themaverick voices of some of the decade's most influential advertisers and writers, Davis reveals the lines that were drawn between truths and lies, seduction and selling, white and black, and men and women.

Davis's methodology challenges disciplinary borders by employing historical, sociological, and literary practices to discuss the enduring links between commodity culture, gender, and identity construction. Living Up to the Ads will appeal to students and scholars of advertising, American studies, women's studies, cultural studies, and early-twentieth-century American history.

Written by one of the foremost authorities in the field, this engaging text presents the latest scientific findings on gender differences, similarities, and variations--in sexuality, cognitive abilities, occupational preferences, personality, and social behaviors, such as aggression. The impact of ...

Written by one of the foremost authorities in the field, this engaging text presents the latest scientific findings on gender differences, similarities, and variations--in sexuality, cognitive abilities, occupational preferences, personality, and social behaviors, such as aggression. The impact of nature and nurture on gender is examined from the perspectives of genetics, molecular biology, evolutionary theory, neuroanatomy, anthropology, sociology, and psychology. The result is a balanced, fair-minded synthesis of diverse points of view. Dr. Lippa's text sympathetically summarizes each side of the nature-nurture debate, and in a witty imagined conversation between a personified "nature" and "nurture," he identifies weaknesses in the arguments offered by both sides. His kaleidoscopic review defines gender, summarizes research on gender differences, examines the nature of masculinity and femininity, describes theories of gender, and presents a "cascade model," which argues that nature and nurture constitute the inseparable threads that weave together to form the complex tapestry known as gender. Gender, Nature, and Nurture applies the nature-nurture debate to such topical public policy questions as: *Should girls and boys be reared alike? *Should schools treat girls and boys alike, and is same-sex education beneficial or harmful to children? *Should mothers be granted custody of young children more often than fathers? *Is sexual violence a uniquely male problem that stems, in part, from biological roots? *Should corporations treat male and female employees differently? *Why is there a "gender gap" in political attitudes, and how can society encourage greater gender equity in leadership positions? *Should women and men serve equally in the military? This lively "primer" of gender research is an ideal book for courses on gender studies, the psychology of women or of men, and gender roles. Its wealth of up-to-date scientific information stimulates the professional reader; its accessible style captivates the student reader; and its forthright examination of the relation between scientific debate and public policy fascinates the general reader.

Is language sexist? Do women and men speak different languages?Gender, Language and Discourse uniquely examines the contribution that psychological research - in particular, discursive psychology - has made to answering these questions. Until now, books on gender and language have tended to be from ...

Is language sexist? Do women and men speak different languages?Gender, Language and Discourse uniquely examines the contribution that psychological research - in particular, discursive psychology - has made to answering these questions. Until now, books on gender and language have tended to be from the sociolinguistic perspective and have focused on one of two issues - sexism in language or gender differences in speech. This book considers both issues and develops the idea that they shouldn't be viewed as mutually exclusive endeavours but rather as part of the same process - the social construction of gender. Ann Weatherall highlights the fresh insights that a social constructionist approach has made to these debates, and presents recent theoretical developments and empirical work in discursive psychology relevant to gender and language.Gender, Language and Discourse provides the most comprehensive and up-to-date discussion of the gender and language field from a psychological perspective. It will be invaluable to students and researchers in social psychology, cultural studies, education, linguistic anthropology and women's studies.

"From demographics to politics to very private memory making, this volume covers the 'grounds' of Irishness as no other I have seen. Considering the variety of topics and the different interests among the contributors, it is remarkable that (the book) is so consistently accessible, jargon-free, and ...

"From demographics to politics to very private memory making, this volume covers the 'grounds' of Irishness as no other I have seen. Considering the variety of topics and the different interests among the contributors, it is remarkable that (the book) is so consistently accessible, jargon-free, and graceful". -- Mary Lowe-Evans, University of West Florida

"A wide-ranging and important collection of essays on the intersections of social class, gender, national identity, and aesthetics in Irish literature and culture. It is a timely and significant contribution to Irish studies". -- Jonathan Allison, University of Kentucky

In one of the first books to bring contemporary critical theory to bear on Irish studies, contributors -- eminent Irish and American scholars -- provide insightful and timely essays on Ireland's changing identity by looking at representations of Ireland in history, film, literature, and political science.

Contributors explore the role of language in identity construction, modern efforts to reconstruct Irish identity after the Great Famine, and the impact of gender and class on nationality Ultimately, the Ireland that emerges from these theoretical, multidisciplinary snapshots is complex, diverse, and largely unmapped. Long defined by others, it is also an Ireland ready and eager to define itself.