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Advance Praise for A Ruined Land "A social and military history of the waning days and the end of the Civil War in Virginia, eastern Georgia, and the Carolinas. Solidly researched and finely written, it is a tragic and seldom-told story that illuminates this ‘ruined land.'" -Alan T. Nolan ...

Advance Praise for A Ruined Land "A social and military history of the waning days and the end of the Civil War in Virginia, eastern Georgia, and the Carolinas. Solidly researched and finely written, it is a tragic and seldom-told story that illuminates this ‘ruined land.'" -Alan T. Nolan, author of The Iron Brigade and Lee Considered General Robert E. Lee and Civil War History "A richly variegated narrative, chock-full of dramatic episodes and colorful vignettes, smoothly woven together to bring the final months of war and the early stages of Reconstruction vividly to life." -Michael Burlingame, Professor of History, Connecticut College, and Lincoln biographer "Well researched and beautifully written.... This book will appeal to historians and the general public alike." -William N. Still Jr., coauthor of Why the South Lost Praise for Michael Golay's To Gettysburg and Beyond "Ably captures the swirling chaos of battle. We are provided and ever-revolving point of view...enriched by the letters of foot soldiers and by the grand strategic accounts of generals." -New York Times Book Review "Superb." -America's Civil War "Thoughtful and well-written...a riveting portrait of two men who felt they had outlived the historical moment." -Kirkus Reviews "Fascinating... Golay's account is masterful....Well-chosen detail makes Gola's story vivid." -Hartford Courant

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues ...

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.