internet advertising - Books, journals, articles @ The Questia Online Library

1.

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Advertising and the World Wide Web

Book by David W. Schumann, Esther Thorson; Lawrence Erlbaum Associates, 1999

Subjects:

Internet Advertising--Congresses

Collections: Entire Library

...are getting involved in Internet advertising. Marketers are going online...lower cost than television advertising. The Internet is a new sports communication...cyberspace. One of the largest Internet advertising purchases to date was made...
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Cybermarketing: How to Use the Internet to Market Your Goods and Services

Book by Pauline Bickerton, Matthew Bickerton, Upkar Pardesi; Butterworth-Heinemann, 2000

Subjects:

Internet Advertising, Internet Marketing

Collections: Entire Library

...personal and direct contact but have to rely on advertising. Advertising - via the Internet, radio, television, posters, cinema and...of units of product at a minimum cost. How advertising works An understanding of how advertising...
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The Birth of Internet Marketing Communications

Book by Dan Steinbock; Quorum Books, 2000

Subjects:

Communication In Marketing, Internet, Internet Marketing, World Wide Web

Collections: Entire Library

...have anybody looking at the Internet as an advertising media. As traditional advertisers...was the first to establish Internet advertising as a key funding resource. Prodigy: The First Internet Advertising Deals Founded as Trintex...
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5,110 Days in Tokyo and Everything's Hunky-Dory: The Marketer's Guide to Advertising in Japan

Book by Sean Mooney; Quorum Books, 2000

Subjects:

Advertising--Japan

Collections: Entire Library

...company specializes in handling internet advertising. In the autumn of 1997...According to Dentsu, during 1996 internet advertising expenditures in Japan reached...decreased by 3.8%. Even so, internet advertising still represents only about...
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Internet Strategies: A Corporate Guide to Exploiting the Internet

Book by Dick Stroud; Macmillan, 1998

Subjects:

Internet

Collections: Entire Library

...moment. According to the Internet Advertising Bureau, for the first...3.2 billion spend on Internet advertising by the year 2000 is considerable...The dynamics of how the Internet can best be used for advertising are still far from clear...

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The Real Impact of Internet Advertising

Journal article by Caroline Cartellieri, Andrew J. Parsons, Varsha Rao, Michael P. Zeisser; The McKinsey Quarterly, 1997

Subjects:

Internet/Web advertising--Analysis, Internet--Usage, Marketing management--Technique

Collections: Entire Library

The real impact of Internet advertising. by Caroline Cartellieri...contrary view. We believe that Internet advertising will account for a growing...improves, the impact of Internet advertising will increase and become...
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Intellectual Property Law and Competitive Internet Advertising Technologies: Why "legitimate" Pop-up Advertising Practices Should Be Protected

Journal article by James Suh; St. John's Law Review, Vol. 79, 2005

Subjects:

Intellectual property, Internet, Litigation, Online advertising, Studies, United States

Collections: Entire Library

...Property Law and Competitive Internet Advertising Technologies: Why "legitimate...by James Suh INTRODUCTION Internet advertising has become a growing source...advertisements.2 The phrase "Internet advertising" immediately conjures up...
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Effects and Future of the Internet on the Malaysian Advertising Industry

Journal article by Kim-Shyan Fam, David S. Waller, James Henry; International Journal of Business and Society, Vol. 8, 2007

Subjects:

Advertising agencies, Advertising media, Effects, Information management, Internet, Malaysia, Studies

Collections: Entire Library

...unique view of the future of the Internet and the advertising industry in Malaysia. II. ADVERTISING AND THE INTERNET The Internet boom in recent...not simply agreeing to more advertising dollars. The Internet is getting easier to use and...
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Liability for Direct-to-consumer Advertising and Drug Information on the Internet

Journal article by Justin Lee Heather; Defense Counsel Journal, Vol. 68, 2001

Subjects:

Advertising, Direct marketing, Internet, Liability, Manufacturers, Pharmaceutical industry, United States, Web sites

Collections: Entire Library

...to-consumer Advertising and Drug Information on the Internet by Justin Lee...provided on the Internet constitutes direct-toconsumer advertising or the applicability...to-- consumer advertising or maintain an Internet website. Until...
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Response to Internet Advertising among Malaysian Young Consumers/réponse À la Publicité Sur Internet Parmi Les Jeunes Consommateurs Malaisiens

Journal article by Yet-Mee Lim, Ching-Seng Yap, Teck-Chai Lau; Cross - Cultural Communication, Vol. 6, 2010

Subjects:

Malaysia, Online advertising, Studies, User behavior, Young adults

Collections: Entire Library

Response to Internet Advertising among Malaysian Young Consumers...views and the effectiveness of Internet advertising. A number of studies have examined consumer responses to Internet advertising for the past few years. Based...

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Broadband Blues: The Expansion of High-Speed Internet Access Was Had News for Newspaper Advertising

Magazine article by John Morton; American Journalism Review, Vol. 32, Fall 2010

Subjects:

Broadband transmission--User statistics, Broadband--User statistics, Internet access--User statistics, Newspaper advertising--Economic aspects, Newspaper advertising--Forecasts and trends, Newspaper circulation--Statistics, Newspaper publishing--Economic aspects, Newspaper publishing--Technology application, Newspapers--Company sales and earnings, Newspapers--Statistics

Collections: Entire Library

...Expansion of High-Speed Internet Access Was Had News for Newspaper Advertising. by John Morton The great...detailed price-and-item advertising, the lifeblood of newspaper advertising. The Internet, though, can do price...
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Worst Practices in Internet Advertising

Magazine article by Peter Marsh; Information Today, Vol. 27, March 2010

Subjects:

Effectiveness, Online advertising, Polls & surveys, United States

Collections: Entire Library

Worst Practices in Internet Advertising by Peter Marsh This column...disappointing performance of internet advertising and how only a small percentage...cause of poor-performing internet advertising is that most internet ads...
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Feeding the Internet

Magazine article by Rick Stoff; St. Louis Journalism Review, Vol. 37, February 2007

Subjects:

Computer services industry--Growth, Computer services industry--Industry forecasts, Computer services industry--Reports, Information technology services industry--Growth, Information technology services industry--Industry forecasts, Information technology services industry--Reports, Internet advertising--Market size, Internet advertising--Reports, Internet/Web advertising--Market size, Internet/Web advertising--Reports

Collections: Entire Library

...the leading researcher in Internet advertising by the Association for Education...advertising this year. Internet advertising should grow 13.4 percent...interactivity are central to Internet advertising and have helped to encourage...
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Salvation? the Embattled Newspaper Business Is Betting Heavily on Web Advertising Revenue to Secure Its Survival. but That Wager Is Hardly a Sure Thing

Magazine article by Paul Farhi; American Journalism Review, Vol. 29, December 2007

Subjects:

Hussman, Walter J.--Beliefs, opinions and attitudes, Internet advertising--Methods, Internet/Web advertising--Methods, Media executives--Beliefs, opinions and attitudes, Newspaper publishers (Persons)--Beliefs, opinions and attitudes, Newspaper publishing--Forecasts and trends, Newspaper publishing--Industry sales and revenue

Collections: Entire Library

...Internet, he says. Internet revenue is growing...circulation and advertising swoon, the newspaper...sources of online advertising in their local...about where the Internet is headed are...problem is, an Internet visitor isnt yet...metric known in advertising as CPM, or cost...
5.

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Dilemmas Abound with Internet Ads

Magazine article by Shirley Duglin Kennedy; Information Today, Vol. 13, December 1996

Subjects:

Advertising, Internet, Problems, Search engines, Technological change, United States

Collections: Entire Library

Dilemmas Abound with Internet Ads by Shirley Duglin Kennedy...the Web day in and day out, Internet advertising is ubiquitous. Banner ads are...like this command the bulk of Internet advertising dollars is the same reason companies...

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Internet Advertising Set to Overtake TV Spending as Rapid Growth Continues; DIGITAL MEDIA, BESPOKE FEATURE MEDIA WALES

Newspaper article; Western Mail (Cardiff, Wales), September 24, 2008

Subjects:

Internet advertising--Growth, Internet/Web advertising--Growth

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Internet Advertising Set to Overtake TV Spending as...research. The new findings from the Internet Advertising Bureau (IAB), the UK online...experience impressive growth Total internet display advertising spend saw a 31% year-on...
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Advertising Spend on Internet Pips That of TV

Newspaper article; The Birmingham Post (England), October 1, 2009

Subjects:

Advertising expenditures

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Advertising Spend on Internet Pips That of TV. A new report shows advertising spending on the internet has overtaken television expenditure...study, carried out by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers...
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Bid to Ban Junk Food Advertising from Cinemas and Internet

Newspaper article; The Evening Standard (London, England), June 16, 2006

Subjects:

Childhood obesity, Coca-Cola Co. (Atlanta, Georgia)--Advertising, Food industry, Obesity in children, Soft drink industry

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Bid to Ban Junk Food Advertising from Cinemas and Internet. Byline: JASON BEATTIE A PROPOSED ban on junk food advertising could be extended to cinemas...of controls to ensure junk food advertising does not simply migrate to other...
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Once-Wary US Industry Giants Embrace Internet Advertising

Newspaper article; Manila Bulletin, April 17, 2006

Subjects:

Dermatologic agents, Dermatology--Formulae, receipts, prescriptions, Skin care products, Skin creams

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...Wary US Industry Giants Embrace Internet Advertising. In their pursuit of advertising dollars, Internet companies are winning some important...magazines. It suggests that the boom in Internet advertising that has already fueled rapid revenue...
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Tobacco Firms Use Internet to Dodge Advertising Bans; Children Can Key into Their Websites

Newspaper article by Ken Oxley; Daily Record (Glasgow, Scotland), March 9, 1998

Subjects:

Imperial Tobacco Group PLC

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...Tobacco Firms Use Internet to Dodge Advertising Bans; Children...accused of using the Internet to get round stringent...curbs on cigarette advertising. The companies...We do not use the Internet for advertising. "Gallaher have...

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Advertising

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...advertising began to evolve. The advertising agency, working on a commission...products. The major U.S. advertising media are newspapers...Web in the 1990s, the Internet has also become an important advertising venue. Since many large...
2.

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Communications Industry

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...entertainment, and advertising to nearly all U.S...the 20th cent. The Internet , which originated in...The growth of U.S. advertising, which increased from...cable television and the Internet, and greatly contributed...
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Newspaper

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...supported primarily by the sale of advertising space. Computer technology also...line daily appeared on the the Internet , it also had begun to affect the...also affected newspapers sale of advertising space and the production of vital...
4.

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Censorship

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...Ginzburg was convicted of advertising in an obscene manner. As...The rapid growth of the Internet presents another set of issues...material and communication on the Internet. The Child Online Protection...similar reasons. The Childrens Internet Protection Act (2001...
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United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...resolve. In the United States, the Nasdaq Internet and technology stock bubble, which had...called new economy associated with the Internet proved to be subject to the rules of...campaign funding, and the post-primary advertising campaign began early. In July, Kerry...

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Books on: internet advertising

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