internet marketing - Books, journals, articles @ The Questia Online Library

1.

The Birth of Internet Marketing Communications

Book by Dan Steinbock; Quorum Books, 2000

Subjects:

Communication In Marketing, Internet, Internet Marketing, World Wide Web

Collections: Entire Library

What were the first, most critical decisions that locked internet marketing on its current path of development? Steinbock interviewed the early key players and finds that contrary to conventional wisdom, the internet has been a "hard shell" right from the start. His book covers the entire field ...
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What were the first, most critical decisions that locked internet marketing on its current path of development? Steinbock interviewed the early key players and finds that contrary to conventional wisdom, the internet has been a "hard shell" right from the start. His book covers the entire field, from the seminal P&G "crisis" speech up through the present internet era, with Dell and FedEx as the models, and proves that regardless of what may come next, it's crucial to understand what came first. This book is essential reading for marketing, advertising, and the internet decision makers and their academic colleagues.
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2.

Marketing the E-Business

Book by Lisa Harris, Charles Dennis; Routledge, 2002

Subjects:

Electronic Commerce, Internet Marketing

Collections: Entire Library

Marketing the eBusiness looks at how to improve marketing efficiency and effectiveness through electronic means. It also covers wider considerations, such as legislation, data protection, security, intellectual property, and ethics.
3.

Global E-Commerce and Online Marketing: Watching the Evolution

Book by Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, Norbert Mundorf; Quorum Books, 2002

Subjects:

Electronic Commerce, Internet Marketing

Collections: Entire Library

...1. Electronic commerce. 2. Internet marketing. 3. Globalization. I. Dholakia...Communities as an Instrument of Internet Marketing Stephan Bennemann and Jesko...Offers 65 5.3 Objectives of Internet Marketing 66 5.4 Strategies of Internet...
4.

Gonzo Marketing: Winning through Worst Practices

Book by Christopher Locke; Perseus Publishing, 2001

Subjects:

Customer Relations--Technological Innovations, Electronic Commerce, Internet Marketing

Collections: Entire Library

Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices ...
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Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets, " based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business -- from the trading-room floor to the boardroom -- can afford to ignore.
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5.

E-Marketing

Book by Simon Collin; John Wiley & Sons, 2000

Subjects:

Internet Marketing

Collections: Entire Library

...production. contents one marketing on the Internet 1 direct marketing 2...price the space. brand marketing The Internet is a great leveller - small...check the finances Any Internet marketing exercise will cost money...

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1.

Branding and Internet Marketing in the Age of Digital Media

Journal article by Sylvia M. Chan-Olmsted; Journal of Broadcasting & Electronic Media, Vol. 46, 2002

Subjects:

The Birth of Internet Marketing Communications. (Book)

Collections: Entire Library

Branding and internet marketing in the age of digital media...Steinbock, D. (2000). The birth of Internet marketing communications. Westport, CT...two recent books on branding and Internet marketing. Timothy M. Todreass Value Creation...
2.

Effect of Social Capital and Absorptive Capability on Innovation in Internet Marketing

Journal article by Yi-Ching Tsai; International Journal of Management, Vol. 23, 2006

Subjects:

Internet, Marketing, Social capital, Studies, Taiwan, Web sites

Collections: Entire Library

...Capability on Innovation in Internet Marketing by Yi-Ching Tsai Introduction...to USD 1.1 billion in 2000. Internet marketing can rapidly create large market economies at high speed, and Internet marketing is clearly crucial to the development...
3.

Marketing Health Care Products on the Internet: a Proposal for Updated Federal Regulations

Journal article by Kristen Green; American Journal of Law and Medicine, Vol. 24, 1998

Subjects:

Advertising, FDA, FTC, Federal Trade Commission, Federal regulation, Food & Drug Administration, Internet, Medical equipment, Pharmaceuticals

Collections: Entire Library

...to establish guidelines for Internet marketing.6 They wait because Web pages...yet another legal issue in Internet marketing of drugs and medical supplies...FDA has yet to decide whether Internet marketing of prescription drugs and medical...
4.

Teenagers' Perceptions of Online Privacy and Coping Behaviors: A Risk-Benefit Appraisal Approach

Journal article by Seounmi Youn; Journal of Broadcasting & Electronic Media, Vol. 49, 2005

Subjects:

Children's Online Privacy Protection Act of 1998, Internet marketing--Forecasts and trends, Online shopping--Services, Online shopping--Youth market, Teenage consumers--Growth, Teenage consumers--Market research, Teenage consumers--Statistics

Collections: Entire Library

...of interactive marketing have raised public...about harms the Internet allegedly poses...Experience with direct marketing practices, including Internet experience, has...and use of the Internet. Proceedings of the Academy of Marketing Studies, 7, 25...
5.

Globalization and Electronic Commerce: Inferences from Retail Brokering

Journal article by Steven Globerman, Thomas W. Roehl, Stephen Standifird; Journal of International Business Studies, Vol. 32, 2001

Subjects:

Electronic commerce--Management, Internet--Marketing, Online services--Management

Collections: Entire Library

...expand the geographical scope of their marketing efforts while concentrating scale-intensive...could encourage geographically expanded marketing efforts along with geographically concentrated...consumers obviously facilitates expanded marketing efforts and the realization of scale...

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1.

It All Ads Up: Search Engines Offer an Inexpensive Internet Marketing Tool

Magazine article by Anthony Calypso; Black Enterprise, Vol. 39, December 2008

Subjects:

Internet marketing--Methods, Internet/Web search services--Usage, Marketing management--Methods, Search engines--Usage

Collections: Entire Library

...Offer an Inexpensive Internet Marketing Tool. by Anthony...platforms, such as the Internet, to reach consumers...says David Bullock, a marketing consultant and managing...gauging your specific marketing needs and advertising...
2.

Internet Marketing: Evidence of a Viable Medium

Magazine article by John Elfrink, Duane Bachmann, Doug Robideaux; The CPA Journal, Vol. 67, June 1997

Subjects:

CPAs, Customer relations, Image, Internet, Studies, United States, Web sites

Collections: Entire Library

Internet Marketing: Evidence of a Viable Medium...commonly employed mode of marketing for some CPAs. The national...allowed. The opening of the Internet to the general public...international scale. The use of the Internet for promotion is a natural...
3.

Pointing the Way to Cyber-Success: New Technology Enhances Marketing Via the Internet

Magazine article by Tariq K. Muhammad; Black Enterprise, Vol. 27, November 1996

Subjects:

Internet--Services, Marketing--Innovations, PointFolio International Inc.--Innovations

Collections: Entire Library

...technology enhances marketing via the Internet. by Tariq K...For all the Internets promise as the consummate commercial marketing vehicle many companies...PointFolio is an Internet marketing firm in Atlanta that...
4.

Technology That Will Change Marketing on the Web

Magazine article by Tariq K. Muhammad; Black Enterprise, Vol. 30, December 1999

Subjects:

Business information services--Marketing, Internet--Marketing

Collections: Entire Library

...download, the ways nd means of marketing on he Internet are undergoing a sea change...data mining that will impact Internet marketing in the year 2000," says Craig...Successful.com, an Oakland-based Internet marketing company. While he advocates...
5.

America

Magazine article by Andrew Stephen; New Statesman, Vol. 132, May 19, 2003

Subjects:

Internet marketing--Prices and rates, Internet/Web advertising--Laws, regulations, etc., Spam (Junk email)--Censorship

Collections: Entire Library

...ahead, to the extent that Panix, a small internet service provider (ISP) with 5,000 subscribers...the collection of e-mail addresses from marketing companies that have legitimately acquired...problem gets totally out of hand and brings internet communication to a halt, the companies...

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1.

Internet Marketing Firm in Pounds 50m Management Buyout; in Association with BUSINESS Latitude Group Focuses on Expansion

Newspaper article; Daily Post (Liverpool, England), December 24, 2007

Subjects:

Accounting firms--Mergers, acquisitions and divestments, Accounting services--Mergers, acquisitions and divestments, Ernst & Young L.L.P.--Management, Ernst & Young L.L.P.--Mergers, acquisitions and divestments, Internet marketing, Management buyouts, Marketing industry--Mergers, acquisitions and divestments

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

Internet Marketing Firm in Pounds 50m Management Buyout...Deputy Business Editor WARRINGTON internet search engine marketing company Latitude Group has undergone...diversification into other digital marketing products including further development...
2.

MEDIA & MARKETING: Firms Target Boost in Internet Marketing

Newspaper article; The Birmingham Post (England), March 7, 2005

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...MEDIA MARKETING: Firms Target Boost in Internet Marketing. Internet marketing is to get a major boost in the West Midlands...substantially more this year. Spending on Internet/intranet marketing is expected to see the biggest growth both...
3.

Internet, Cellphones Still Can't Replace Media as Marketing Tool

Newspaper article; Manila Bulletin, May 21, 2009

Subjects:

Cellular telephones--Marketing, Internet, Wireless telephones--Marketing

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Cant Replace Media as Marketing Tool. Digital media internet and mobile phones are...print, according to the Internet and Mobile Marketing Association of the...discovered an effective marketing tool in the Internet and IMMAP predicts...
4.

Web Marketing Thriving; MEDIA & MARKETING

Newspaper article; The Birmingham Post (England), April 23, 2007

Subjects:

Business expansion--Reports, Internet marketing--Reports

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...it added. And Internet marketing budgets increased...their budgets. The internet now accounts for...pounds 2 billion of marketing spending by companies...amount of online marketing spending was still...consumers using the internet. And Numis analyst...
5.

Marketing Online Passes the Road Safety Test

Newspaper article; The Birmingham Post (England), July 22, 2008

Subjects:

Email marketing, Internet marketing, Traffic safety

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...since 2004. Paul Moorcroft, Learner Pack sales and marketing manager, said: "We knew that the internet would be a powerful sales channel, the problem we had was applying this as a marketing tool. "We ran a Google AdWords campaign and used literally...

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1.

Marketing

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...McCarthy and W. D. Perreault, Jr., Basic Marketing (10th ed. 1990); J. H. Ellsworth and M. V. Ellsworth, Marketing on the Internet (1997); L. E. Boone and D. L. Kurtz, Contemporary Marketing (9th ed. 1998). ____________________ Copyright...
2.

Communications Industry

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...end of the 20th cent. The Internet , which originated in the...provided a medium for selling and marketing products. The growth of U...as cable television and the Internet, and greatly contributed to...flow of information over the Internet made it easier to bypass government...
3.

United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...computer (including the Internet ), and fax machine. This infrastructure...attempted to combat railroad and marketing abuses and to achieve an element...United States, the Nasdaq Internet and technology stock bubble...economy associated with the Internet proved to be subject to the...
4.

Book Publishing

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...were quite separate from the sales or marketing departments. Publishers also specialized...CD-ROM (see compact disc ) and the Internet allowed publishing to expand, making...books, be either downloaded from the Internet or printed on demand by the publisher...

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