internet marketing - Books, journals, articles @ The Questia Online Library

1.

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The Birth of Internet Marketing Communications

Book by Dan Steinbock; Quorum Books, 2000

Subjects:

Communication In Marketing, Internet, Internet Marketing, World Wide Web

Collections: Entire Library

Exhibit 6-4 Internet Marketing and American Academia: A Transitional...Many are offering courses in Internet marketing. In due time, there will not be a need for an Internet marketing course because it will just be...
2.

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Media Promotion and Marketing for Broadcasting, Cable, and the Internet

Book by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein; Elsevier/Focal, 2006

Subjects:

Cable Television--Marketing, Radio Broadcasting--Marketing, Television Broadcasting--Marketing

Collections: Entire Library

...organized promotion and marketing manager will set aside...and importance of the Internet continues to spread, managers of promotion and marketing at television stations...manage and implement their marketing and promotion plans...
3.

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Wired Marketing: Energizing Business for E-Commerce

Book by Glenn Hardaker, Gary Graham; Wiley, 2001

Subjects:

Internet Marketing

Collections: Entire Library

...communications (Figure 12.7). Internet marketing budget and resources allocation...needed to implement the proposed Internet marketing plan need to be outlined...affected by or will affect an Internet marketing plan. The process of identifying...
4.

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Marketing the E-Business

Book by Lisa Harris, Charles Dennis; Routledge, 2002

Subjects:

Electronic Commerce, Internet Marketing

Collections: Entire Library

...environment. Internet strategy or Internet marketing? There are significant overlaps between Internet strategy and Internet marketing, particularly if a company...Chaffey (2002) regards Internet marketing as a subset of Internet strategy...
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Global E-Commerce and Online Marketing: Watching the Evolution

Book by Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, Norbert Mundorf; Quorum Books, 2002

Subjects:

Electronic Commerce, Internet Marketing

Collections: Entire Library

...age of 12 had access to the Internet in 2000, and half of them...2000. All over the world, Internet and related technologies are...clear trend of rapid growth of Internet infrastructure in other parts...Electronic Commerce and Online Marketing While the majority of commercial...

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Branding and Internet Marketing in the Age of Digital Media

Journal article by Sylvia M. Chan-Olmsted; Journal of Broadcasting & Electronic Media, Vol. 46, 2002

Subjects:

The Birth of Internet Marketing Communications. (Book)

Collections: Entire Library

Branding and internet marketing in the age of digital media by...D. (2000). The birth of Internet marketing communications. Westport, CT...two recent books on branding and Internet marketing. Timothy M. Todreass Value Creation...
2.

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Effect of Social Capital and Absorptive Capability on Innovation in Internet Marketing

Journal article by Yi-Ching Tsai; International Journal of Management, Vol. 23, 2006

Subjects:

Internet, Marketing, Social capital, Studies, Taiwan, Web sites

Collections: Entire Library

...Capability on Innovation in Internet Marketing by Yi-Ching Tsai Introduction...USD 1.1 billion in 2000. Internet marketing can rapidly create large market economies at high speed, and Internet marketing is clearly crucial to the development...
3.

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Marketing Health Care Products on the Internet: a Proposal for Updated Federal Regulations

Journal article by Kristen Green; American Journal of Law and Medicine, Vol. 24, 1998

Subjects:

Advertising, FDA, FTC, Federal Trade Commission, Federal regulation, Food & Drug Administration, Internet, Medical equipment, Pharmaceuticals

Collections: Entire Library

...to establish guidelines for Internet marketing.6 They wait because Web pages...yet another legal issue in Internet marketing of drugs and medical supplies...FDA has yet to decide whether Internet marketing of prescription drugs and medical...
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Socialisation through Consumption: Teenagers and the Internet

Journal article by Christina K. C Lee, Denise M. Conroy; Australasian Marketing Journal, Vol. 13, 2005

Subjects:

Consumer attitudes, Consumption, Internet, Studies, Teenagers

Collections: Entire Library

...Consumption: Teenagers and the Internet by Christina K. C Lee , Denise...consumption of teenagers with the internet. Future research could involve...implications for research and marketing. While there is considerable...their interaction with the internet, it will continue to provide...
5.

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Designing and Implementing Internet Questionnaires Using Microsoft Excel

Journal article by Iain R. Black, Alejandra Efron, Christina Ioannou, John M. Rose; Australasian Marketing Journal, Vol. 13, 2005

Subjects:

Australia, Data collection, Internet, Polls & surveys, Questionnaires, Research methodology, Software, Studies

Collections: Entire Library

Designing and Implementing Internet Questionnaires Using Microsoft Excel...Microsoft Excel was used to design Internet questionnaires. In both cases email...do this. Studies into the use of internet technologies in research have found...

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Internet Marketing and Smes

Magazine article by George Downie; Management Services, Vol. 47, July 2003

Subjects:

Internet, Marketing, Research, Small business, United Kingdom

Collections: Entire Library

Internet Marketing and Smes by George Downie The explosion...researching the use and usage of the Internet for marketing purposes by small and medium sized...involvement. Literature relating to SME Internet marketing supports this view, but recognises...
2.

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Pointing the Way to Cyber-Success: New Technology Enhances Marketing Via the Internet

Magazine article by Tariq K. Muhammad; Black Enterprise, Vol. 27, November 1996

Subjects:

Internet--Services, Marketing--Innovations, PointFolio International Inc.--Innovations

Collections: Entire Library

...new technology enhances marketing via the Internet. by Tariq K. Muhammad For...the consummate commercial marketing vehicle many companies are...Brathwaite, PointFolio is an Internet marketing firm in Atlanta that helps...
3.

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It All Ads Up: Search Engines Offer an Inexpensive Internet Marketing Tool

Magazine article by Anthony Calypso; Black Enterprise, Vol. 39, December 2008

Subjects:

Internet marketing--Methods, Internet/Web search services--Usage, Marketing management--Methods, Search engines--Usage

Collections: Entire Library

...Search Engines Offer an Inexpensive Internet Marketing Tool. by Anthony Calypso REGINA...large platforms, such as the Internet, to reach consumers around the...online," says David Bullock, a marketing consultant and managing director...
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How to Make Internet Marketing Simple

Magazine article by Maria Duggan, John Deveney; Communication World, Vol. 17, April 2000

Subjects:

Guidelines, Interactive marketing, Market strategy, Public relations, United States, Web sites

Collections: Entire Library

How to Make Internet Marketing Simple by Maria Duggan , John...attention to your site is fierce. Internet marketing and e-commerce are the buzzwords...events into a single, powerful Internet marketing campaign. Those projects gave...
5.

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Internet Marketing: Evidence of a Viable Medium

Magazine article by John Elfrink, Duane Bachmann, Doug Robideaux; The CPA Journal, Vol. 67, June 1997

Subjects:

CPAs, Customer relations, Image, Internet, Studies, United States, Web sites

Collections: Entire Library

Internet Marketing: Evidence of a Viable Medium by John Elfrink , Duane Bachmann , Doug...reluctant to advertise using media formerly not allowed. The opening of the Internet to the general public, advances in computer technology, and the widespread...

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Internet Marketing Firm in Pounds 50m Management Buyout; in Association with BUSINESS Latitude Group Focuses on Expansion

Newspaper article; Daily Post (Liverpool, England), December 24, 2007

Subjects:

Accounting firms--Mergers, acquisitions and divestments, Accounting services--Mergers, acquisitions and divestments, Ernst & Young L.L.P.--Management, Ernst & Young L.L.P.--Mergers, acquisitions and divestments, Internet marketing, Management buyouts, Marketing industry--Mergers, acquisitions and divestments

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Internet Marketing Firm in Pounds 50m Management Buyout; in Association with BUSINESS...Byline: BY TONY McDONOUGH Deputy Business Editor WARRINGTON internet search engine marketing company Latitude Group has undergone a management buyout worth...
2.

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SMEs Are Falling Behind in Internet Marketing

Newspaper article; The Journal (Newcastle, England), February 25, 2010

Subjects:

Internet marketing, Small and medium sized companies

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

SMEs Are Falling Behind in Internet Marketing. SMEs often lack the resources...the time to fully understand internet marketing and all it entails. From Google...to research every aspect of internet marketing. It is human nature to fear...
3.

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Internet, Cellphones Still Can't Replace Media as Marketing Tool

Newspaper article; Manila Bulletin, May 21, 2009

Subjects:

Cellular telephones--Marketing, Internet, Wireless telephones--Marketing

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...Cant Replace Media as Marketing Tool. Digital media internet and mobile phones are...print, according to the Internet and Mobile Marketing Association of the Philippines...discovered an effective marketing tool in the Internet and IMMAP predicts that...
4.

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Internet Spearheads Regional Invasion; MEDIA & MARKETING

Newspaper article; The Birmingham Post (England), June 26, 2006

Subjects:

Internet, Sorrell, Martin

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Internet Spearheads Regional Invasion; MEDIA MARKETING. National media organisations are using the internet in a bid to "invade" local and regional...Sir Martin Sorrell, chief executive of marketing and communications giant WPP, suggested...
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Doing It Maskreys Style; We Were among the Shoppers Mourning the Loss of Furniture Retailer Maskreys Last Year, but Former Marketing Director and Co-owner Samantha Maskrey Has Just Launched New Website WWW.Presentchoices.Co.UK. It Features the Latest in Design-Led Gifts and Home Accessories. Emily Woodrow Spoke to Her about the Business and How It Compares to Her Previous One CONFESSIONS... OF AN INTERNET RETAILER

Newspaper article; South Wales Echo (Cardiff, Wales), June 30, 2011

Subjects:

Furniture stores, Home decor accessories, Interior design accessories, Marketing executives, Web sites, Web sites (World Wide Web)

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...Loss of Furniture Retailer Maskreys Last Year, but Former Marketing Director and Co-owner Samantha Maskrey Has Just Launched...How It Compares to Her Previous One CONFESSIONS... OF AN INTERNET RETAILER. Q Why did you decide to set up Present Choices...

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Marketing

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...D. Perreault, Jr., Basic Marketing (10th ed. 1990); J. H. Ellsworth and M. V. Ellsworth, Marketing on the Internet (1997); L. E. Boone and D. L. Kurtz, Contemporary Marketing (9th ed. 1998...
2.

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United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...computer (including the Internet ), and fax machine. This...attempted to combat railroad and marketing abuses and to achieve an element...United States, the Nasdaq Internet and technology stock bubble...economy associated with the Internet proved to be subject to the...
3.

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Communications Industry

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...end of the 20th cent. The Internet , which originated in the...provided a medium for selling and marketing products. The growth of U...as cable television and the Internet, and greatly contributed...flow of information over the Internet made it easier to bypass government...
4.

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Book Publishing

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...were quite separate from the sales or marketing departments. Publishers also specialized...CD-ROM (see compact disc ) and the Internet allowed publishing to expand, making...books, be either downloaded from the Internet or printed on demand by the publisher...

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Encyclopedia Articles on: internet marketing

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