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Your search for: internet AND marketing AND history

Found 10,375 results:

Books: 7,413

Journal Articles: 1,560

Magazine Articles: 870

Newspaper Articles: 529

Encyclopedia Articles: 3

Books on: internet marketing history

7,413 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

The Birth of Internet Marketing Communications

Book by Dan Steinbock; Quorum Books, 2000

Subjects:

Communication In Marketing, Internet, Internet Marketing, World Wide Web

Collections: Entire Library

What were the first, most critical decisions that locked internet marketing on its current path of development? Steinbock interviewed the early key players and finds that contrary to conventional wisdom, the internet has been a "hard shell" right from the start. His book covers the entire field ...
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What were the first, most critical decisions that locked internet marketing on its current path of development? Steinbock interviewed the early key players and finds that contrary to conventional wisdom, the internet has been a "hard shell" right from the start. His book covers the entire field, from the seminal P&G "crisis" speech up through the present internet era, with Dell and FedEx as the models, and proves that regardless of what may come next, it's crucial to understand what came first. This book is essential reading for marketing, advertising, and the internet decision makers and their academic colleagues.
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2.

Marketing the E-Business

Book by Lisa Harris, Charles Dennis; Routledge, 2002

Subjects:

Electronic Commerce, Internet Marketing

Collections: Entire Library

Marketing the eBusiness looks at how to improve marketing efficiency and effectiveness through electronic means. It also covers wider considerations, such as legislation, data protection, security, intellectual property, and ethics.
3.

Global E-Commerce and Online Marketing: Watching the Evolution

Book by Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, Norbert Mundorf; Quorum Books, 2002

Subjects:

Electronic Commerce, Internet Marketing

Collections: Entire Library

...substantial impact on the Arrierican marketing system (Fischer 1987; Mueller 1993...network externality, the impact of the Internet is likely to be far greater than for...the Internet is unprecedented in the history of electric and electronic networks...
4.

Gonzo Marketing: Winning through Worst Practices

Book by Christopher Locke; Perseus Publishing, 2001

Subjects:

Customer Relations--Technological Innovations, Electronic Commerce, Internet Marketing

Collections: Entire Library

Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices ...
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Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets, " based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business -- from the trading-room floor to the boardroom -- can afford to ignore.
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5.

Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns

Book by Herschell Gordon Lewis; AMACOM, 2002

Subjects:

Electronic Mail Systems, Internet Marketing

Collections: Entire Library

...0-8144-7147-1 1. Internet marketing. 2. Electronic...least four years of Internet-surfing experience...generally ignore e-mail marketing. Do you agree...annoyance. The Direct Marketing Association requires...live list of the Internet addresses of people...

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Journal Articles on: internet marketing history

1,560 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Branding and Internet Marketing in the Age of Digital Media

Journal article by Sylvia M. Chan-Olmsted; Journal of Broadcasting & Electronic Media, Vol. 46, 2002

Subjects:

The Birth of Internet Marketing Communications. (Book)

Collections: Entire Library

...global marketing. Steinbocks largely descriptive book is a good source of information on the history of the Internet within the context of marketing communications. Though readers may not find much how-to or strategic analyses of the Internet...
2.

Globalization and Electronic Commerce: Inferences from Retail Brokering

Journal article by Steven Globerman, Thomas W. Roehl, Stephen Standifird; Journal of International Business Studies, Vol. 32, 2001

Subjects:

Electronic commerce--Management, Internet--Marketing, Online services--Management

Collections: Entire Library

...Department of Finance, Marketing and Decision Sciences...electronic media of the Internet, form a contractual...Research in Economic History, 8: 253-77...1844-1860. Business History Review, 54 (4): 459...2001. Consumers and the Internet: 2000 Holiday and Beyond...
3.

Tapping into the Internet

Journal article by Eric E. Cohen; Journal of Accountancy, Vol. 180, 1995

Subjects:

Accounting--Information services, Electronic marketing--Technique, Internet--Usage

Collections: Entire Library

...vast storehouse of information--from the history of abacuses to the physiology of zebras...around the world. Many users see the Internet as a giant library that never closes...cash registers are beginning to ring. Marketing-savvy CPAs and consultants also are setting...
4.

Children as Consumers: Advertising and Marketing

Journal article by Sandra L. Calvert; The Future of Children, Vol. 18, 2008

Subjects:

Advertising--Reports, Advertising--Training, Alcohol and youth--Reports, Alcohol and youth--Training, Broadcasting industry--Reports, Broadcasting industry--Training, Celebrities--Reports, Celebrities--Training, Child behavior--Reports, Child behavior--Training, Child welfare--Reports, Child welfare--Training, Children--Behavior, Children--Reports, Children--Training, Consumer preferences--Reports, Consumer preferences--Training, Consumer research--Reports, Consumer research--Training, Diet--Reports, Diet--Training, Direct marketing--Reports, Direct marketing--Training, Juvenile drinking--Reports, Juvenile drinking--Training, Literacy--Reports, Literacy--Training, Marketing research--Reports, Marketing research--Training, Public service advertising--Reports, Public service advertising--Training, School food services--Reports, School food services--Training, School lunches--Reports, School lunches--Training, School lunchrooms, cafeterias, etc.--Reports, School lunchrooms, cafeterias, etc.--Training, Software--Reports, Software--Training, Teenage consumers--Reports, Teenage consumers--Training, Telecommunication--Laws, regulations and rules, Telecommunication--Reports, Telecommunication--Training, Telecommunications regulations--Reports, Telecommunications regulations--Training, United States. Federal Communications Commission--Reports, United States. Federal Communications Commission--Training, Video game equipment--Reports, Video game equipment--Training, Video games--Equipment and supplies, Video games--Reports, Video games--Training, Web sites (World Wide Web)--Reports, Web sites (World Wide Web)--Training, Web sites--Reports, Web sites--Training

Collections: Education, Entire Library

...Story, and L. Harnack, "Internet Food Marketing Strategies Aimed at Children...Weber, Story, and Harnack, "Internet Food Marketing Strategies Aimed at Children...pre Table 1. Television and Internet Marketing Techniques: Definitions...
5.

Shopping for Privacy on the Internet

Journal article by James P. Nehf; Journal of Consumer Affairs, Vol. 41, 2007

Subjects:

Consumer education--Evaluation, Consumer protection--Laws, regulations and rules, Internet security--Evaluation, Internet--Evaluation, Internet--Safety and security measures, Markets (Economics)--Safety and security measures, Personal information--Laws, regulations and rules, Privacy--Laws, regulations and rules, Web sites (World Wide Web)--Safety and security measures, Web sites--Safety and security measures

Collections: Education, Entire Library

...Pitt is a professor of marketing at the Faculty of Business...malfunctions, and crashes. The Internet is no exception--it...greatest opportunity in history to find and use information...Privacy Concerns about Internet Marketing. Communications of the...

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Magazine Articles on: internet marketing history

870 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Think You Know Your Web Traffic? Think Again. the Scramble for Accurate Online Measures

Magazine article by David Cohn; Columbia Journalism Review, Vol. 46, March 2008

Subjects:

Computers and civilization--Economic aspects, Computers and civilization--History, Computers and society--Economic aspects, Computers and society--History, Internet access--Services, Internet access--Social aspects, Internet marketing--Management, Internet marketing--Social aspects, Internet traffic--Management, Internet--Usage

Collections: Entire Library

...the most measurable medium in history, but the measurements all suck," says Steve Yelvington, an Internet strategist for Morris DigitalWorks...turned its attention to the Internet, and has found it to be a different...audience measurement born with the Internet. News organizations that want...
2.

Top 10 Excuses for Ignoring the Internet

Magazine article by Gregory M. Lousig-Nont; USA Today (Society for the Advancement of Education), Vol. 125, January 1997

Subjects:

Business, Financial services industry--Services, Financial services--Services, Internet--Usage, Marketing, Telecommunications systems

Collections: Entire Library

...experimenting with different marketing strategies, testing...actually are using the internet, and those who do are...communications medium in history, including fax, personal...the ins and outs of Internet marketing can help speed your...
3.

Internet Sales of Bogus HIV Test Kits Result in First-of-Kind Wire Fraud Conviction

Magazine article by Paula Kurtzweil; FDA Consumer, Vol. 33, July 1999

Subjects:

Fraud--Cases, HIV home tests--Cases, HIV tests--Cases, Home medical tests--Cases, Internet--Cases, Online shopping--Cases

Collections: Entire Library

...only the second in FDA history to be conducted by the...being marketed on the Internet and in newspapers and...Greene to the Internet marketing of the illegal test...According to Susan Corrales, Internet marketing of such kits tends to...
4.

How Electronic Commerce Has Led to the Return of Personalized Marketing

Magazine article by Dr. Mark L. Gillenson; Business Perspectives, Vol. 12, Spring 2000

Subjects:

Electronic commerce--Analysis, Marketing research--Analysis

Collections: Entire Library

...about the customer. For most of retail history, even well into the 20th century, this personalized knowledge was exactly how marketing was normally practiced. Imagine that...overall retail scene. Then, along came the Internet and the world of electronic commerce...
5.

Embracing Cyberspace - the Evolution of Japan's Internet Culture

Magazine article by William Underwood; World and I, Vol. 17, June 2002

Subjects:

Internet--Social aspects, Japan, Japanese national characteristics--Social aspects, National characteristics, Japanese--Social aspects, Telecommunication systems--Social aspects, Telecommunications systems--Social aspects, Wireless communication systems--Social aspects, Wireless telecommunications--Social aspects

Collections: Entire Library

...using the word Internet in early marketing efforts, and i-mode...technology and its mass marketing, the United States...unfolded. Indeed, the Internet--as it exists...A Look at the History and Future of...the U.S.-based Internet Community for...

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Newspaper Articles on: internet marketing history

529 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Viral Marketing's Problem Is It's All Too Easy to Catch

Newspaper article; Daily Post (Liverpool, England), April 11, 2007

Subjects:

Internet marketing, Viral marketing

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...spread by word of mouth or, as an extremely witty internet marketing website puts it by "word of mouse". Though done in...friends. But while the ploy has gone down in marketing history, the P-O-X has long been ditched for more successful...
2.

Why the Internet Boom Will Lead to More Taxi Drivers

Newspaper article; The Daily Mail (London, England), June 16, 2008

Subjects:

Information industry, Internet, Yahoo! Inc.

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...siteswhich are really companies that collect marketing data about their visitors,and make money...When the average Brit thinks about the internet it is companies like Google,Facebook...could be consigned to the dustbin of history. We may pay to use the sites or they...
3.

Internet Sites Prove Useful to Dealers, Consumers Alike

Newspaper article by Paul A. Eisenstein; The Washington Times, January 24, 1997

Subjects:

Jaguar

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...the most eagerly awaited debuts in automotive history, and thanks to the Internet, as many as 100,000 fans across the globe had...talking about an automobile," said independent marketing analyst Chris Cedergren. But that may be changing...
4.

E-Asy Money; INTERNET EDITOR MATT KELLY REPORTS ON THE THREE WEB GIANTS WHO ARE FINALLY SET TO MAKE BILLIONS OF PROFIT

Newspaper article; The Mirror (London, England), February 5, 2001

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...as every cent profit was ploughed into marketing and, crucially, remarkable customer service...customer. One bad experience and theyre history. Goods often arrive before you expect...29 million registered users who - in internet terms - are showing unusual loyalty to...
5.

The Search Is on for the Next Big Idea in Marketing; Retail Therapy/stuff

Newspaper article; Daily Post (Liverpool, England), September 7, 2006

Subjects:

Advertising agencies

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...there were mobile phones, e-mails and the internet, I spent a day with an advertising agency...changing and quotes the global chief marketing office of McDonalds as admitting that...fly-posting, for example, is now officially history. You Tube, My Space, online media and...

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Encyclopedia Articles on: internet marketing history

3 results

1.

United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...resolve. In the United States, the Nasdaq Internet and technology stock bubble, which had...so-called new economy associated with the Internet proved to be subject to the rules of...most expensive natural disaster in U.S. history. The following month, Hurricane Rita...
2.

Communications Industry

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...the beginning of human history, the term generally...the 20th cent. The Internet , which originated in...medium for selling and marketing products. The growth...cable television and the Internet, and greatly contributed...information over the Internet made it easier to bypass...
3.

Book Publishing

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...other. Early History The practice...from the sales or marketing departments. Publishers...disc ) and the Internet allowed publishing...downloaded from the Internet or printed on demand...arts and letters; history and biography; and...J. W. Tebbel, A History of Book Publishing...

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