internet marketing research - Books, journals, articles @ The Questia Online Library

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Handbook of Online Marketing Research

Book by Joshua Grossnickle, Oliver Raskin; McGraw-Hill, 2001

Subjects:

Internet Marketing, Marketing Research--Computer Network Resources, Marketing--Databases

Collections: Entire Library

...experimental design research, 342-46 Internet: globalization of...measurement sphere, 217-20 Internet Surveys, 46 Interval...97-101 1 ad hoc research studies, 98-99 research...39 Market Guide, 40 Marketing, 365-91 copytesting...
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The Birth of Internet Marketing Communications

Book by Dan Steinbock; Quorum Books, 2000

Subjects:

Communication In Marketing, Internet, Internet Marketing, World Wide Web

Collections: Entire Library

...international marketing, Craig had...the arrival of Internet and interactive marketing to American...Professor Craigs own research ranged from...need for an Internet marketing course because...and marketing research; they will...
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Introducing Marketing Research

Book by Paul Baines, Bal Chansarkar; John Wiley & Sons, 2002

Subjects:

Marketing Research

Collections: Entire Library

Internet Marketing Ao%M I Research - I I Learning Outcomes...the contribution that the Internet can make marketing research. . Know how to collect...with data collection in Internet marketing research. I Introduction In a relatively...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence

Book by Alf H. Walle III; Quorum Books, 2001

Subjects:

Business Intelligence, Marketing Research

Collections: Entire Library

...complicated than that, even if Internet research is their primary task. In...professionals who happen to be doing research on the Internet and not merely as Internet...recognize that they are not just marketing researchers, since their discipline...
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International Marketing Research

Book by C. Samuel Craig, Susan P. Douglas; John Wiley & Sons, 2000

Subjects:

Export Marketing--Research

Collections: Entire Library

...technology is felt in two main areas of marketing research, the collec- tion of data and the dissemination...not dramatically alter the practice of marketing research. Developments with the Internet are beginning to change not only the way...

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Effect of Social Capital and Absorptive Capability on Innovation in Internet Marketing

Journal article by Yi-Ching Tsai; International Journal of Management, Vol. 23, 2006

Subjects:

Internet, Marketing, Social capital, Studies, Taiwan, Web sites

Collections: Entire Library

...high speed, and Internet marketing is clearly crucial...some e-business research, the critical...performance. Research Method This study surveyed Internet marketing stores in Taiwan...from previous research and modified...
2.

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Branding and Internet Marketing in the Age of Digital Media

Journal article by Sylvia M. Chan-Olmsted; Journal of Broadcasting & Electronic Media, Vol. 46, 2002

Subjects:

The Birth of Internet Marketing Communications. (Book)

Collections: Entire Library

Branding and internet marketing in the age of digital...1999). The Internet challenge to television...C. (1999). Internet-enabled distribution...Web. Journal of Marketing Communications...of Florida. Her research focuses on media...
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Designing and Implementing Internet Questionnaires Using Microsoft Excel

Journal article by Iain R. Black, Alejandra Efron, Christina Ioannou, John M. Rose; Australasian Marketing Journal, Vol. 13, 2005

Subjects:

Australia, Data collection, Internet, Polls & surveys, Questionnaires, Research methodology, Software, Studies

Collections: Entire Library

...Studies into the use of internet technologies in research have found both advantages...used for a wide range of marketing research objectives and data quality...judiciously. Administering the research via internet (from email or hosted online...
4.

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Current Research: Marketing to the Digital Consumer

Journal article by Alexa Kierzkowski, Shayne Mcquade, Robert Waitman, Michael Zeisser; The McKinsey Quarterly, 1996

Subjects:

Electronic commerce--Usage, Internet--Usage, Marketing--Automation

Collections: Entire Library

...The old models of marketing simply do not work...of todays digital marketing applications are...ever been on the Internet can probably attest...interactive media. Research is being conducted to define a new marketing model that will...
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Internet and Interactive Websites: Cornerstones of Competitive Advantage in the Virtual Economy

Journal article by Marius Bulearca, Suzana Bulearca; Global Business and Management Research: An International Journal, Vol. 1, 2009

Subjects:

Customer relationship management software--Marketing, Internet

Collections: Entire Library

...necessity! The Internet has the widely...importance. The Internet can be deployed...multi-purpose research (environmental...benchmarking/ market-research/customer-analysis...measuring and analysing marketing campaigns outcomes...Communications The Internet is a rapid medium...

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Internet Marketing and Smes

Magazine article by George Downie; Management Services, Vol. 47, July 2003

Subjects:

Internet, Marketing, Research, Small business, United Kingdom

Collections: Entire Library

...impact by the Internet on the marketing process...distribution. Some research also exists...using the Internet as part of their marketing effort...discussed below. Research Question...nature of the research so far...efficacy of the Internet in assisting SMEs in their marketing effort...
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Internet Research Toolbar

Magazine article by Ernest Perez; Online, Vol. 27, November 2003

Subjects:

Flexity Internet Research Toolbar, Flexity Technologies Inc, Information retrieval, Internet, Search engines, United States, Web site reviews

Collections: Entire Library

...IRT) www.internet-research-toolbar. com/ will...getting into serious research or trivia-collecting...later versions. An Internet Explorer plug-in...bibliographic citations for research use in papers or articles...your PTA or corporate marketing committee, whatever...
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No Escape: Marketing to Kids in the Digital Age

Magazine article by Jeff Chester, Kathryn Montgomery; Multinational Monitor, Vol. 29, July 2008

Subjects:

Business growth, Children & youth, Data bases, Food products, Instant messaging, Interactive marketing, Internet, Invasion of privacy, Market strategy, Personal information, Social networks, Social research, Television advertising, Television networks, Weblogs

Collections: Entire Library

No Escape: Marketing to Kids in the Digital...in childrens lives, marketing now extends far beyond...television and even the Internet, into an expanding...culture. The new "marketing ecosystem" encompasses...of neuropsychological research suggests that digital...
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How to Make Internet Marketing Simple

Magazine article by Maria Duggan, John Deveney; Communication World, Vol. 17, April 2000

Subjects:

Guidelines, Interactive marketing, Market strategy, Public relations, United States, Web sites

Collections: Entire Library

...and integrated marketing-the basic tools...Identification A strong Internet marketing campaign requires...any successful marketing plan. SWOT analyses...essence, market research and audience definition...working with an Internet client, keep the...
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Internet Research 2.0 Conference

Magazine article by Wallys W. Conhaim; Information Today, Vol. 18, December 2001

Subjects:

Association of Internet Researchers, Associations, Conferences, Information professionals, Internet, Manycountries

Collections: Entire Library

Internet Research 2.0 Conference...to seek out and research stable, long...for calibrating research. He enumerated...multisensory nature of Internet communications...discrepancies between the marketing of the Internet...

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SMEs Are Falling Behind in Internet Marketing

Newspaper article; The Journal (Newcastle, England), February 25, 2010

Subjects:

Internet marketing, Small and medium sized companies

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...Falling Behind in Internet Marketing. SMEs often lack the resources...time to fully understand internet marketing and all it entails. From...do not have the time to research every aspect of internet marketing. It is human nature to...
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MasterCard Survey Reveals Growing Trend of Consumers Accessing Internet through Mobile Phones

Newspaper article; Manila Bulletin, January 24, 2011

Subjects:

Cellular telephones--Reports, Cellular telephones--Statistics, Cellular telephones--Surveys, Consumer behavior--Reports, Consumer behavior--Surveys, Consumer research--Reports, Consumer research--Surveys, Credit and debit card industry--Reports, Credit and debit card industry--Statistics, Credit and debit card industry--Surveys, Credit card industry--Reports, Credit card industry--Statistics, Credit card industry--Surveys, E-commerce--Reports, E-commerce--Statistics, E-commerce--Surveys, Electronic commerce--Reports, Electronic commerce--Statistics, Electronic commerce--Surveys, Internet--Reports, Internet--Surveys, Marketing research--Reports, Marketing research--Surveys, MasterCard International Inc.--Reports, Online music--Reports, Online music--Statistics, Online music--Surveys, Wireless Internet access--Reports, Wireless Internet access--Surveys, Wireless telephones--Reports, Wireless telephones--Statistics, Wireless telephones--Surveys

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...Growing Trend of Consumers Accessing Internet through Mobile Phones. Online shopping...using their mobile phones to access the Internet, represented by 19% of respondents...in 2009. Leading the trend of mobile Internet access in APMEA are 39% of consumers...
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Online Sales Surge Shows Web Marketing Strategies Are Working

Newspaper article; The Birmingham Post (England), August 25, 2009

Subjects:

Internet marketing--Statistics, Military escalation, Online shopping--Statistics

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...Online Sales Surge Shows Web Marketing Strategies Are Working. Online...cent year on year, the latest Internet Measurement Research Group Capgemini e-Retail Sales...and efficient nature of the internet, especially when it comes to...
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Reasons Why Online Marketing Is Indispensable

Newspaper article; Manila Bulletin, March 15, 2011

Subjects:

Internet marketing

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...with effective marketing strategies. One more good thing about internet marketing is that you can...conduct online market research, create an effective...implement online marketing strategies. Try...freelancers who have Internet marketing know...
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MEDIA & MARKETING: Firms Target Boost in Internet Marketing

Newspaper article; The Birmingham Post (England), March 7, 2005

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

MEDIA MARKETING: Firms Target Boost in Internet Marketing. Internet marketing is to get a major boost in the West Midlands, with businesses planning the biggest rise in spending...

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Marketing

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...on the Internet . Services...Methods of marketing now include market research, motivational research, and other...scale. Market research, often conducted...50 U.S. marketing firms tallying...Marketing on the Internet (1997...
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United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...progress in space exploration and missile research. In the crucial domestic issue of racial...resolve. In the United States, the Nasdaq Internet and technology stock bubble, which had...called new economy associated with the Internet proved to be subject to the rules of...

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Books: 1,035

Journal Articles: 4,942

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Newspaper Articles: 1,627

Encyclopedia Articles: 2

Books on: internet marketing research

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Journal Articles on: internet marketing research

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Magazine Articles on: internet marketing research

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Encyclopedia Articles on: internet marketing research

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