marketing research - Books, journals, articles @ The Questia Online Library

1.

International Marketing Research

Book by C. Samuel Craig, Susan P. Douglas; John Wiley & Sons, 2000

Subjects:

Export Marketing--Research

Collections: Entire Library

INTERNATIONAL MARKETING RESEARCH Second Edition INTERNATIONAL MARKETING RESEARCH Second Edition C. Samuel Craig and Susan...Data Craig, C. Samuel. International marketing research / C. Samuel Craig and Susan P. Douglas...
2.

Introducing Marketing Research

Book by Paul Baines, Bal Chansarkar; John Wiley & Sons, 2002

Subjects:

Marketing Research

Collections: Entire Library

Introducing Marketing Research Paul Baines Middlesex University...reader entitled Introduction to Marketing Research. Brief Contents FOREWORD...METHODS Chapter 1: Introduction to Marketing Research 3 Chapter 2: Marketing Research...
3.

Using Secondary Data in Marketing Research: United States and Worldwide

Book by Gordon L. Patzer; Quorum Books, 1995

Subjects:

Marketing Research, Marketing--Information Services

Collections: Entire Library

A thorough discussion of ways to locate and evaluate quality data, and a comprehensive list of specific sources.
4.

Handbook of Online Marketing Research

Book by Joshua Grossnickle, Oliver Raskin; McGraw-Hill, 2001

Subjects:

Internet Marketing, Marketing Research--Computer Network Resources, Marketing--Databases

Collections: Entire Library

Handbook of Online Marketing Research This page intentionally left blank. Handbook of Online Marketing Research Joshua Grossnickle Oliver...Index 420 Preface Marketing research is first and foremost a tool...
5.

Quantitative Models in Marketing Research

Book by Philip Hans Franses, Richard Paap; Cambridge University Press, 2001

Subjects:

Marketing Research--Mathematical Models

Collections: Entire Library

This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the ...
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This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.
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1.

The Impact of Marketing Research Activity on SME Export Performance: Evidence from the UK

Journal article by Susan Hart, Nikolaos Tzokas; Journal of Small Business Management, Vol. 37, 1999

Subjects:

Exports--United Kingdom, Marketing research--Economic aspects, United Kingdom--International trade

Collections: Entire Library

The impact of marketing research activity on SME export performance...proposed that decisions based on marketing research information are an important factor...specifically examine the link between marketing research and company performance in the...
2.

Using Marketing Research to Enhance Franchisee/franchisor Relationships

Journal article by Robert T. Justis, Janeen E. Olsen, Peng Chan; Journal of Small Business Management, Vol. 31, 1993

Subjects:

Business enterprises--Management, Franchises--Management, Marketing research--Usage

Collections: Entire Library

Using marketing research to enhance franchisee/franchisor...decision by franchisors to conduct marketing research is generally centered around a recognized...relationships. It is in this area that marketing research shows great promise. To be effective...
3.

Theoretical Justification of Sampling Choices in International Marketing Research: Key Issues and Guidelines for Researchers

Journal article by Nl Reynolds, Ac Simintiras, A Diamantopoulos; Journal of International Business Studies, Vol. 34, 2003

Subjects:

Marketing research--Forecasts, Marketing research--Statistics

Collections: Entire Library

...sampling choices in international marketing research: key issues and guidelines...Introduction Worldwide total marketing research expenditure in 2000 was estimated...15-20% of the total revenue for marketing research firms: that is, between US...
4.

A Discriminant Analysis of the Managers Perceptions of the Value of Marketing Research and Its Effect on Business Performance

Journal article by Gabriel Ogunmokun, Iris Chin, Janelle McPhail; International Journal of Management, Vol. 22, 2005

Subjects:

Financial performance, Market research, Studies

Collections: Entire Library

...Perceptions of the Value of Marketing Research and Its Effect on Business...Introduction The importance of marketing research as an essential organizational...to the literature the use of marketing research can reduce the risk and uncertainty...
5.

Marketing Research and Sales Forecasting at Schlegel Corporation

Journal article by George F. Meyer; The Journal of Business Forecasting Methods & Systems, Vol. 12, 1993

Subjects:

Building materials industry, Case studies, Effects, Market research, Product life cycle, Sales forecasting, Schlegel Corp, United States

Collections: Entire Library

Marketing Research and Sales Forecasting at Schlegel...environment, the contribution of marketing research to the forecasting process depends...the introduction of new products, marketing research determines overall sales potential...

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1.

Research Reports: A Valuable Tool for Getting Up to Speed in the Marketplace: Locating New Market Data and Statistics That Can Give Them an Edge in the Safety Marketplace Is a Task on the To-Do List of Safety Marketing and Sales Executives Worldwide-Or It Should Be

Magazine article by Michael Keating; Occupational Hazards, Vol. 70, September 2008

Subjects:

Executives--Statistics, Market research--Statistics, Marketing research--Statistics, National security--Statistics

Collections: Entire Library

...on the To-Do List of Safety Marketing and Sales Executives Worldwide-Or...safety and PPE marketers is BCC Research (http://www.bccresearch.com...based producer of market research reports, newsletters and conferences...Environment--BCC Environment research studies examine major market...
2.

How Electronic Commerce Has Led to the Return of Personalized Marketing

Magazine article by Dr. Mark L. Gillenson; Business Perspectives, Vol. 12, Spring 2000

Subjects:

Electronic commerce--Analysis, Marketing research--Analysis

Collections: Entire Library

...Commerce Has Led to the Return of Personalized Marketing. by Dr. Mark L. Gillenson The...Among these new business models is a new marketing technique known as personalized marketing, one-to-one marketing, or customer relationship...
3.

Advertising and Mass Marketing: The Threat and the Promise

Magazine article by Peter F. Eder; The Futurist, Vol. 24, May-June 1990

Subjects:

Consumer protection--Forecasts, Direct marketing--Forecasts, Marketing research--Moral and ethical aspects, Privacy, Right of--Protection

Collections: Entire Library

...proliferation of sponsorship as a marketing device and the explosion in...switch brands. But as market research grows more sophisticated...consumer backlash against it. Researchers are reporting a substantial...telephone selling - direct marketing disguised as information gathering...
4.

Rolling out the Red Carpet for Gay Consumers: The Openly Gay Experts Who Head Niche Marketing Firms Are Helping Corporate America Connect with the Lesbian and Gay Market. at Stake Is an Estimated $450 Billion in Spending Every Year

Magazine article by C.J. Prince; The Advocate, February 19, 2002

Subjects:

Gay consumers--Research, Market research services--Management, Marketing research firms--Management

Collections: Entire Library

...president of subscriber marketing, "would most resonate...bigger bucks on research and hire outside...when it comes to marketing, the bottom line...says Forrester Research senior analyst Henry...Harris Interactive research found that 70% of...to formalize its marketing to the GLBT consumer...
5.

HCD Research Mapped!

Magazine article; Campaigns & Elections, Vol. 28, August 2007

Subjects:

Market research services--Services, Marketing research firms--Services, Political science research--Methods

Collections: Entire Library

...Research HCD Research is a marketing research firm headquartered in...traditional and web-based marketing and communications research. We employ unique, proprietary...Measuring As a leading marketing and communications research company, HCD Research...

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1.

Market Research Gets International Acclaim; BUSINESS TODAY: MARKETING

Newspaper article; The Journal (Newcastle, England), July 20, 2009

Subjects:

Market research, Marketing research

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

Market Research Gets International Acclaim; BUSINESS TODAY: MARKETING. A NORTH East company...Emerald Management Reviews. Her research Needs to Measure Emotions...published in the advertising and marketing magazine Admap and focused...
2.

Welsh Firms Are among the Top Spenders on Marketing

Newspaper article; Western Mail (Cardiff, Wales), February 6, 2008

Subjects:

Market research, Marketing research

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...are among the biggest investors in marketing in the UK. Research from the Chartered Institute of...is the second-biggest spender on marketing in the UK, after the South West of England. The research reveals that Welsh companies are...
3.

ACNielsen Launches Loyalty Marketing Unit

Newspaper article; Manila Bulletin, July 31, 2006

Subjects:

Consumer research, Loyalty programs (Marketing), Marketing research

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...expertise in consumer research and analysis of ACNielsen and the VNU Marketing Information (MI...follows an intensive research and development...support loyalty marketing efforts currently...Retailer Services Marketing, will serve as Managing...existing consumer research services. Both views...
4.

Marketing Professionals Are Worried; MEDIA & MARKETING

Newspaper article; The Birmingham Post (England), June 16, 2008

Subjects:

Market research--Reports, Marketing research--Reports

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...cent are looking to recruit. Commenting on the surveys findings, David Thorp, director of research and information at The Chartered Institute of Marketing, said: "Although marketers in the Midlands are increasingly pessimistic about the economy...
5.

GfK Leaves Field Clear for WPP in Ba8le for TNS Takeover; MARKET RESEARCH

Newspaper article; The Birmingham Post (England), August 28, 2008

Subjects:

Market research, Market research services, Marketing research, Marketing research firms

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...head-to-head battle for market research firm TNS petered out...left advertising and marketing giant WPP - headed by...provides a range of market research information including...2009. In customised research, it has secured new...behaviour in the digital marketing age. In the UK, underlying...

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1.

Marketing

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...and the like. Methods of marketing now include market research, motivational research, and...it on a large scale. Market research, often conducted by means...itself, with the top 50 U.S. marketing firms tallying revenues of...
2.

Energy, United States Department Of

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...relating to the production, regulation, marketing, and conservation of energy. The department...nuclear weapons program and the high risk research and development of energy technology...Federal Energy Administration, the Energy Research and Development Administration, and the...
3.

Bartlesville

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...and rich oil-producing area. Petroleum production, marketing, and research have been major enterprises since the first well...well in the state. A U.S. Bureau of Mines energy research center is in the city. ____________________ Copyright...
4.

Riverside

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...tree, still producing, is a tourist attraction. The first marketing cooperative, organized in Riverside in 1892, led to the founding...seat of the Univ. of California at Riverside (with a citrus research center, est. 1907), La Sierra Univ., California Baptist Univ...
5.

Distribution

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Distribution, in that sense, does not refer to the physical marketing or circulation of goods, which is part of the process of...programs. In the United States, the National Bureau of Economic Research has done important studies on the distribution of wealth among...

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