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Your search for: marketing AND research AND consumer AND behavior

Collection(s) searched : Entire Library

Found 5,769 results:

Books: 680

Journal Articles: 4,158

Magazine Articles: 845

Newspaper Articles: 86

Encyclopedia Articles: 0

Books on: marketing research consumer behavior

680 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

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Lifestyle Marketing: Reaching the New American Consumer

Book by Ronald D. Michman, Edward M. Mazze, Alan J. Greco; Praeger, 2003

Subjects:

Consumer Behavior--United States, Consumers' Preferences--United States, Lifestyles--United States, Market Segmentation--United States, Target Marketing--United States

Collections: Entire Library

...Differences in Consumer Behavior. Journal of International Marketing Marketing Research , Volume...and Elderly Consumers. Journal of Consumer Research , Volume...Importance of Consumer Market Interactions...for Elderly Consumers. Journal of Public Policy Marketing , Volume...
2.

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Consumer Value: A Framework for Analysis and Research

Book by Morris B. Holbrook; Routledge, 1999

Subjects:

Consumer Behavior, Consumers--Research--Methodology

Collections: Entire Library

...Business Press ; Consumer Research: Postcards from...Assistant Professor of Marketing at the London Business School. His research focuses on two general...deception in consumer behavior. The second examines network-marketing organizations...
3.

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The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications

Book by Allan C. Reddy; Quorum Books, 1997

Subjects:

Affluent Consumers, High Technology--Marketing, Internet

Collections: Entire Library

...Continue Their Education. Marketing News vol. 30, no. 17 August...Multi-Item Measures for Marketing and Consumer Behavior Research . Newbury Park, CA: Sage. Benady, Alex 1993 . Trade Marketing Faces Challenge. Marketing...
4.

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Emotion and Reason in Consumer Behavior

Book by Arjun Chaudhuri; Elsevier Butterworth Heinemann, 2006

Subjects:

Consumer Behavior, Consumer Behavior--Psychological Aspects

Collections: Psychology, Entire Library

...Scale. Journal of Business Research. Marketing Communications and Consumer Behavior, 57(6), 647-656...Konsumenten forschung Consumer research (pp. 107-117). Munchen...Advances in consumer research. (Vol. 22, pp. 1...
5.

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On Becoming a Consumer: The Development of Consumer Behavior Patterns in Childhood

Book by James U. Mcneal; Butterworth-Heinemann, 2007

Subjects:

Child Consumers--United States, Consumer Behavior--United States

Collections: Psychology, Entire Library

...parenting behavior. Journal of Consumer Research...Dynamics: Research and Theory...Consumer Behavior: An Integrative...Stages of consumer socialization...consumer behavior patterns...Consumer Marketing, 14(1...Consumer Marketing, 20(6...Consumer Research, 6 (September...

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Journal Articles on: marketing research consumer behavior

4,158 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

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The Malaysian Consumer and the Environment: Purchase Behavior

Journal article by Elham Rahbar, Nabsiah Abdul Wahid; Global Business and Management Research: An International Journal, Vol. 2, 2010

Subjects:

Consumer preferences--Public opinion, Consumer preferences--Surveys, Consumer preferences--Usage, Consumer research--Public opinion, Consumer research--Surveys, Consumer research--Usage, Environmental degradation--Malaysia, Environmental degradation--Public opinion, Environmental degradation--Surveys, Environmental degradation--Usage, Environmental protection--Behavior, Environmental protection--Public opinion, Environmental protection--Surveys, Environmental protection--Usage, Marketing research--Public opinion, Marketing research--Surveys, Marketing research--Usage, Shopping malls--Public opinion, Shopping malls--Surveys, Shopping malls--Usage

Collections: Entire Library

...environmental behaviors", Journal of Consumer Marketing, pp.198...labels on consumers" Corporate...intention, and behavior: An introduction...theory and research. Reading...test of a consumer model...Journal of Marketing, Vol. 34...into green consumer behavior", Qualitative Market Research: An International...study of consumers willingness...Purchasing behaviors and perceptions...products", Marketing Intelligence...
2.

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Consumer Behavior Analysis and Social Marketing: the Case of Environmental Conservation1

Journal article by Gordon R. Foxall, Jorge M. Oliveira-Castro, Victoria K. James, M. Mirella Yani-De-Soriano, Valdimar Sigurdsson; Behavior and Social Issues, Vol. 15, 2006

Subjects:

Consumer behavior, Environmental economics, Environmental impact, Environmental protection, Intervention, Marketing, Methods, Responses

Collections: Psychology, Entire Library

...the current behavior is maintained...this affects consumers behaviors. Secondly, marketing-mix strategies...classes of consumer behavior are maintained...strategies and marketing-mix strategies...Previous research has suggested...
3.

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Sports Marketing Strategy: a Consumer Behavior Case Analysis in China

Journal article by Lizhong Geng, Barbara Lockhart, Connie Blakemore, Ray Andrus; Multinational Business Review, Vol. 4, 1996

Subjects:

Consumer behavior, International markets, Market strategy, Peoples Republic of China, Sports marketing, Studies, Target markets, United States

Collections: Entire Library

Sports Marketing Strategy: a Consumer Behavior Case Analysis in China...Blakemore , Ray Andrus Marketing research that targets consumers influences and financial...is a worthwhile sports marketing effort. To implement effective...
4.

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Children as Consumers: Advertising and Marketing

Journal article by Sandra L. Calvert; The Future of Children, Vol. 18, 2008

Subjects:

Advertising--Reports, Advertising--Training, Alcohol and youth--Reports, Alcohol and youth--Training, Broadcasting industry--Reports, Broadcasting industry--Training, Celebrities--Reports, Celebrities--Training, Child behavior--Reports, Child behavior--Training, Child welfare--Reports, Child welfare--Training, Children--Behavior, Children--Reports, Children--Training, Consumer preferences--Reports, Consumer preferences--Training, Consumer research--Reports, Consumer research--Training, Diet--Reports, Diet--Training, Direct marketing--Reports, Direct marketing--Training, Juvenile drinking--Reports, Juvenile drinking--Training, Literacy--Reports, Literacy--Training, Marketing research--Reports, Marketing research--Training, Public service advertising--Reports, Public service advertising--Training, School food services--Reports, School food services--Training, School lunches--Reports, School lunches--Training, School lunchrooms, cafeterias, etc.--Reports, School lunchrooms, cafeterias, etc.--Training, Software--Reports, Software--Training, Teenage consumers--Reports, Teenage consumers--Training, Telecommunication--Laws, regulations and rules, Telecommunication--Reports, Telecommunication--Training, Telecommunications regulations--Reports, Telecommunications regulations--Training, United States. Federal Communications Commission--Reports, United States. Federal Communications Commission--Training, Video game equipment--Reports, Video game equipment--Training, Video games--Equipment and supplies, Video games--Reports, Video games--Training, Web sites (World Wide Web)--Reports, Web sites (World Wide Web)--Training, Web sites--Reports, Web sites--Training

Collections: Education, Entire Library

...sophisticated marketing environment...preferences and behaviors. During...see that a consumer society would...exploiting consumers feelings...Medicine, Food Marketing to Children...and the New Consumer Culture...Media Research, Inc...to Online Behavior," eMarketer...Socialization of Consumer Roles...Television and Behavior: Ten Years...Consumer Research 5 (1978...Medicine, Food Marketing to Children...
5.

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Behavioral Intentions in Satisfaction Research Revisited

Journal article by Magnus Soderlund, Niclas Ohman; Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 16, 2003

Subjects:

Consumer behavior, Correlation analysis, Customer satisfaction, Expectations, Research methodology, Studies

Collections: Entire Library

...affecting customer behavior, empirical studies...satisfaction research. There are reasons...satisfaction research has not been...reflected in the marketing literature...since previous research suggests that they predict behavior better than intentions...particularly useful marketing target. The...

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Magazine Articles on: marketing research consumer behavior

845 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

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Breaking from Tradition: Market Research, Consumer Needs, and Design Futures

Magazine article by Rachel Cooper, Martyn Evans; Design Management Review, Vol. 17, Winter 2006

Subjects:

Brand loyalty, Consumer behavior, Design, Market research, United States

Collections: Entire Library

...level. Market research can attempt...of potential consumers, but doing...Being aware of consumer lifestyles allows...of consumer behavior, in terms of...provided by market research departments...stakeholder behavior * Follow the...strategic market research consultancy...guesses about how consumers will behave...map emerging consumer characteristics...
2.

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How Deep-dive Consumer Research Defined an Emerging Market and Helped to Create a Brand

Magazine article by Bill O'Connor; Design Management Review, Vol. 15, Summer 2004

Subjects:

Brands, Consumer behavior, Research, United States

Collections: Entire Library

How Deep-dive Consumer Research Defined an Emerging...me lairs. Empirical research and anecdotal evidence...define the target in marketing terms. At this point...all: client team, research team, and creative...
3.

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Motivations to Use Interactive Technologies in Marketing: a Study in Indian Service Businesses

Magazine article by Sanjaya S. Gaur, K. Abdul Waheed; Journal of Services Research, Vol. 3, April 2003

Subjects:

Consumer relations, Electronic commerce, Electronic data interchange, India, Interactive marketing, Studies

Collections: Entire Library

...inexpensively engage consumers in one-to-one...was possible among marketing actors. The emergence...transaction orientation of marketing whereby marketers...development. Enough research in the usage or...information systems and marketing literature (e...1972) argued that behavior is determined by...
4.

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Measuring Success: Using Consumer Research to Document the Value of Package Design

Magazine article by Scott Young; Design Management Review, Vol. 17, Spring 2006

Subjects:

Consumer attitudes, Guidelines, Market research, Package design, Performance evaluation, United States

Collections: Entire Library

...packaging system, consumer research needs to follow...effective packaging research is monadic study...shoppers attitudes and behavior), rather than...it often turns consumers into art directors...and collaborative research with the Wharton...to address the marketing objectives) and...
5.

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Customer Complaint Behavior and Satisfaction in a B2B Context: a Longitudinal Analysis

Magazine article by Matti Haverila, Earl Naumann; Journal of Services Research, Vol. 10, October 2010-Mar 2010

Subjects:

Business to business commerce, Consumer behavior, Customer feedback, Customer satisfaction, Studies

Collections: Entire Library

...S. Office of Consumer Affairs found...have focused on consumers in a variety of...focus of much research (Homburg and...more complex than consumer services (Dawes...The lack of research focus is particularly...in industrial marketing. The study concentrated...result from that behavior. Originally...have a variety of behaviors to choose from...

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Newspaper Articles on: marketing research consumer behavior

86 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

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Value Matters: Consumers Frugal in Rating Brands

Newspaper article; The Washington Times, May 19, 2009

Subjects:

Automobile industry--Marketing, Coffeehouses--Marketing, Consumer behavior, Consumer research, General Motors Corp.--Marketing, Marketing research, Starbucks Corp.--Marketing

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...minded consumers also panned...perceived consumer value were...Co. and a marketing-trends...ago that consumer attitudes...based market research firm YouGov...thousands of consumers online daily...CEO of 2020 Marketing Communications, said consumers see value...online market research arena has...perception and consumer attitudes...
2.

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Focus on Studying the Needs of Consumers; in Association with Publicjobswales.Co.UK

Newspaper article; Daily Post (Liverpool, England), October 26, 2006

Subjects:

Advertising agencies, Consumer behavior, Consumer research, Marketing research

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...Studying the Needs of Consumers; in Association with...By MICHELLE RUSHTON CONSUMER scientists work for...public relations and marketing agencies, hotels and...pressure groups and research bodies, educational...needs of people as consumers of goods and services...quality assurance, marketing, consumer advice...
3.

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Pinoy Consumers Want Functional Local Food - Lowe Manila Study

Newspaper article; Manila Bulletin, February 11, 2010

Subjects:

Alaska Milk Corp.--International marketing, Alaska Milk Corp.--Market research, Beverages--International marketing, Beverages--Market research, Consumer behavior, Johnson & Johnson--International marketing, Johnson & Johnson--Market research, Pharmaceutical industry--International marketing, Pharmaceutical industry--Market research

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Pinoy Consumers Want Functional...Study. Filipino consumers want functional...key trends on consumer behavior towards food consumption...consultancy and research division of Lowe...global brands.Consumers are into health...
4.

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BYE BYE RIP-OFFS; Consumers Hit by Recession Standing Up for Their Rights

Newspaper article; The Mirror (London, England), October 12, 2010

Subjects:

Consumer behavior, Consumer research, Marketing research

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...BYE RIP-OFFS; Consumers Hit by Recession...have turned into consumer wizards by learning...the recession, research has shown. A study by the National Consumer Agency reveals people...recession and showed consumers feel more confident...
5.

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Shoppers in Wales Least Likely to Return Goods; Campaign Tells Consumers of Their Rights

Newspaper article; Western Mail (Cardiff, Wales), March 22, 2010

Subjects:

Consumer behavior, Consumer research, Marketing research

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...returned once theyve left the store. Consumer Minister Kevin Brennan, MP for Cardiff...Its disappointing to find out that consumers in Wales are less likely to return faulty...financially because they dont know their consumer rights. "Now is the time to brush up...

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