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Your search for: marketing AND technology

Collection(s) searched : Entire Library

Found 44,407 results:

Books: 6,847

Journal Articles: 13,300

Magazine Articles: 15,185

Newspaper Articles: 9,063

Encyclopedia Articles: 12

Books on: marketing technology

6,847 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

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Warp-Speed Branding: The Impact of Technology on Marketing

Book by Agnieszka Winkler; John Wiley & Sons, 1999

Subjects:

Brand Name Products--Marketing--Management, High Technology--Marketing, Marketing--Technological Innovations

Collections: Entire Library

...building (Condnued): for technology companies, 46, 51, 57 7...product-based, 22, 36, 69 technology used in, 127-128, 173...1 skills for, 93-95 in technology companies, 47, 92 at Winkler...154, 171 1 and technology marketing, 47 technology use by, 163...
2.

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Fundable Knowledge: The Marketing of Defense Technology

Book by A. D. Van Nostrand; Lawrence Erlbaum Associates, 1997

Subjects:

Federal Aid To Research--United States, Military Research--United States--Finance, Research Institutes--United States--Finance

Collections: Entire Library

FUNDABLE KNOWLEDGE The Marketing of Defense Technology A. D. Van Nostrand Georgia Institute of Technology LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS Mahwah, New Jersey
3.

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Relationship Marketing: Successful Strategies for the Age of the Customer

Book by Regis McKenna; Perseus Publishing, 1991

Subjects:

Customer Services, High Technology--Marketing, Marketing

Collections: Entire Library

...greatest practitioners of this marketing approach are Japanese companies...achieve this; relationships in technology, information, politics...to succeed in the 1990s. MARKETING EVOLVES AS TECHNOLOGY EVOLVES...the counterpart was mass marketing. In a world of flexible manufacturing...
4.

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The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications

Book by Allan C. Reddy; Quorum Books, 1997

Subjects:

Affluent Consumers, High Technology--Marketing, Internet

Collections: Entire Library

...Rosenbloom, Bert 1995 . Marketing Channels: A Management View...Ten Megatrends of High-Technology Market Behavior. Business Marketing September , pp. 100 106...Staying in to Save Money. Marketing September 17 , pp. 19 21...
5.

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Managed Care and the Evaluation and Adoption of Emerging Medical Technologies

Book by Steven Garber, M. Susan Ridgely, Roger Taylor, Robin Main; Rand, 2000

Subjects:

Managed Care Plans (Medical Care), Medical Innovations, Medical Instruments And Apparatus--United States--Marketing, Medical Technology--Effect Of Managed Care On--United States

Collections: Entire Library

...operating on the business or marketing side of an MCO. Within...and payment for emerging technologies. Sometimes an MCO undertakes...to determine whether a technology should be covered under...issues can be informed by a technology assessment. Precisely...effectiveness, of medical technologies. Technology assessment usually involves...

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Journal Articles on: marketing technology

13,300 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

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An Empirical Assessment of an Alternative Model of the Information Technology-assisted Marketing Organization

Journal article by Joseph N. Roge; International Journal of Management, Vol. 24, 2007

Subjects:

Correlation analysis, Decision making, Information technology, Marketing, Organizations, Studies

Collections: Entire Library

...Alternative Model of the Information Technology-assisted Marketing Organization by Joseph N...information technology (IT) in marketing 23, 13, 15, 32, 18, 22...interesting model of IT support in marketing organizations. After failing...
2.

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Marketing Technology: If You Had $1 to Spend, Where Would You Put It?

Journal article by Chris Jackson; ABA Banking Journal, Vol. 95, 2003

Subjects:

Banking industry--Marketing

Collections: Entire Library

...profitability systems. Front office marketing, defined here as customer...and sales force automation technologies. But in the real world...choice must be made. Turning Marketing Technology Decisions Inside Out For...community bank, the smartest marketing technology expenditure may...
3.

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How the Japanese Manage the R&d-marketing Interface

Journal article by X. Michael Song, Mark E. Parry; Research Technology Management, Vol. 36, 1993

Subjects:

Cooperation, Corporate culture, Interdepartmental, Japan, Marketing, Product development, R&D, Studies, United States

Collections: Entire Library

...level of R D--marketing integration in Japanese high-technology firms? The...level of R D--marketing integration in Japanese high-technology firms. 1...Developing High Technology Products," Industrial Marketing Management...
4.

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When R&d Talks, Marketing Listens - on Tape

Journal article by W. Gale Cutler; Research Technology Management, Vol. 37, 1994

Subjects:

Ethics, Human relations, Human resource management, Marketing, R&D

Collections: Entire Library

...mail network in R D. Was Marketing also monitoring those communications...remembered past instances when Marketing seemed to have information...developing between R D and marketing at XYZ? Please sent typewritten...The Editor, Research - Technology Management, Suite 1100...
5.

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The Effects of Internal Marketing and Organizational Culture on Knowledge Management in the Information Technology Industry

Journal article by Chuan Lee, Wen-Jung Chen; International Journal of Management, Vol. 22, 2005

Subjects:

Corporate culture, Effects, High tech industries, Knowledge management, Marketing, Studies, Taiwan

Collections: Entire Library

...Effects of Internal Marketing and Organizational...the Information Technology Industry by Chuan...factors of internal marketing and factors that...The information technology industries in Hsinchu...influence on internal marketing and knowledge management...the information technology industry in Hsinchu...

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Magazine Articles on: marketing technology

15,185 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

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Marketing Catholic Schools Using Technology

Magazine article by Nicole Pascarelli O'Brien; Momentum, Vol. 41, February 2010

Subjects:

Electronic mail systems, Elementary schools, Learning, Marketing, Students

Collections: Education, Entire Library

Marketing Catholic Schools Using Technology by Nicole Pascarelli OBrien One...generation that relies heavily on technology. I am by no means the severest case among my peer group, but to me technology is an essential part of my everyday...
2.

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Pointing the Way to Cyber-Success: New Technology Enhances Marketing Via the Internet

Magazine article by Tariq K. Muhammad; Black Enterprise, Vol. 27, November 1996

Subjects:

Internet--Services, Marketing--Innovations, PointFolio International Inc.--Innovations

Collections: Entire Library

...proprietary PassKey technology, PointFolio International...their customers. Marketing is the message, says...allows one-on-one marketing with customized offers...director of Lucent Technologies (formerly AT T...Direct, its direct marketing arm, believes the...adding that "the technology allows us to bend...
3.

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Motivations to Use Interactive Technologies in Marketing: a Study in Indian Service Businesses

Magazine article by Sanjaya S. Gaur, K. Abdul Waheed; Journal of Services Research, Vol. 3, April 2003

Subjects:

Consumer relations, Electronic commerce, Electronic data interchange, India, Interactive marketing, Studies

Collections: Entire Library

...to Use Interactive Technologies in Marketing: a Study in Indian...INTRODUCTION Interactive technology helps marketers to...organisations using these technologies as a marketing communication tool...Success of any technology depends on the adoption...information systems and marketing literature (e...
4.

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Technology That Will Change Marketing on the Web

Magazine article by Tariq K. Muhammad; Black Enterprise, Vol. 30, December 1999

Subjects:

Business information services--Marketing, Internet--Marketing

Collections: Entire Library

Technology that will change...Internet advertising and marketing set, have been exposed...there are a bevy of technologies that will help you...There are several technologies such as chat and...will impact Internet marketing in the year 2000...based Internet marketing company. While he...using the latest technology in your effort to...
5.

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Where Oh Where, Oh Wireless: Wireless Data Technologies Abound, but Marketing Will Determine the Winners

Magazine article by Michael F. Finneran; Business Communications Review, Vol. 32, July 2002

Subjects:

Cellular telephone services, Telecommunications industry--Science and technology policy, Telecommunications services industry--Science and technology policy, Wireless telecommunications services

Collections: Entire Library

...Wireless: Wireless Data Technologies Abound, but Marketing Will Determine the...many varieties of technology. This article will...Achilles heel of MMDS technology is that if an antenna...or "mesh" radio technologies. The good news is...news is that the technology is far more complex...had some success marketing its CDMA-based...

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Newspaper Articles on: marketing technology

9,063 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

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Helping Legal Firms Answer Hi Tech Call; in Association with Fish4jobs MY DAY Roy Lewis, Sales and Marketing Manager, Legaltx Roy Lewis Is Sales and Marketing Manager for Law Technology Firm Legaltx. This Is His Day

Newspaper article; Liverpool Echo (Liverpool, England), June 16, 2007

Subjects:

High technology industry--Personal narratives, Marketing executives--Personal narratives, Real estate industry--Personal narratives

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...Fish4jobs MY DAY Roy Lewis, Sales and Marketing Manager, Legaltx Roy Lewis Is Sales and Marketing Manager for Law Technology Firm Legaltx. This Is His Day...BNI meeting. I am the sales and marketing manager for Legaltx, a telecommunications...
2.

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Rise of Email Marketing; Technology in Association with RBS TECH NOTES

Newspaper article; The Journal (Newcastle, England), March 20, 2008

Subjects:

Email marketing--Target marketing

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

Rise of Email Marketing; Technology in Association with RBS TECH NOTES...of bounce-backs - but has email marketing finally come of age? As someone...direct result of a targeted email marketing campaign. Hed signed up six months...
3.

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It's a Smart Idea for Marketers to Take Advantage of Mobile Moves; with 50% of Mobile Phone Users in the UK Predicted to Own a Smartphone by This Time Next Year, Richard Houdmont, Director for Wales of the Chartered Institute of Marketing, Asks Whether Businesses in Wales Should Capitalise on the Technology

Newspaper article; Western Mail (Cardiff, Wales), August 31, 2011

Subjects:

Marketing, Smart phones--Target marketing, Wireless communication systems--Services, Wireless communication systems--Target marketing, Wireless communications services--Target marketing

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...the Chartered Institute of Marketing, Asks Whether Businesses in Wales Should Capitalise on the Technology. Byline: Richard Houdmont...smartphone device. But, is mobile marketing just another fad or is it...consumers to own one. "Mobile marketing" is one of the most exciting...
4.

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Technology Modernizes Visual Marketing Tools

Newspaper article; Manila Bulletin, June 11, 2004

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...presentations, leave-behind marketing materials, printed memorabilia...forms. "Nonetheless, technology is not only modernizing these visual marketing tools but also creating...bent on achieving their marketing objectives," Babiera said...assembly of products and technologies on printing and imagery...
5.

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Technology Modernizes Visual Marketing Tools

Newspaper article; Manila Bulletin, June 12, 2004

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...presentations, leave-behind marketing materials, printed memorabilia...forms. "Nonetheless, technology is not only modernizing these visual marketing tools but also creating...bent on achieving their marketing objectives," Babiera said...assembly of products and technologies on printing and imagery...

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Encyclopedia Articles on: marketing technology

12 results - MORE ENCYCLOPEDIA RESULTS: 1-10 11-12

1.

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Port Authority of New York and New Jersey

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...cargo began to rise steadily as a result of the authoritys commitment to investing in new technology and its shift to a more agressive business and marketing policy that included improved relationships with the government and with shipping and manufacturing...
2.

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United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...utilized steel construction technology, cities were able to grow...attempted to combat railroad and marketing abuses and to achieve an element...resulted in a grain and high-technology embargo of the Soviet Union...service, trade, and high-technology industries (such as many...
3.

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Communications Industry

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...a medium for selling and marketing products. The growth of...growth of new communications technologies, such as cable television...advances in communications technology may tend to fragment rather than unite audiences. Newer technologies have also motivated governments...Satellite Communications Technology (1988); G. Comstock...
4.

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Book Publishing

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...separate from the sales or marketing departments. Publishers...the United States. New Technologies By the 1970s, the advent of new technologies for the transmission, storage...driven desktop-publishing technology to small presses and individuals...several European countries. Technology also led to the development...
5.

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Agricultural Subsidies

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Education, Psychology, History, Literature, Philosophy, Entire Library

...President Hoover signed the Agricultural Marketing Act, establishing the Federal Farm Board...empowered the Secretary of Agriculture to fix marketing quotas for major farm products, to take...was largely negated, because improved technology made it possible to greatly increase...

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