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Your search for: marketing AND technology

Found 41,588 results:

Books: 20,361

Journal Articles: 9,584

Magazine Articles: 5,194

Newspaper Articles: 6,437

Encyclopedia Articles: 12

Books on: marketing technology

20,361 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Warp-Speed Branding: The Impact of Technology on Marketing

Book by Agnieszka Winkler; John Wiley & Sons, 1999

Subjects:

Brand Name Products--Marketing--Management, High Technology--Marketing, Marketing--Technological Innovations

Collections: Entire Library

...Branding: The Impact of Technology on Marketing, Agnieszka Winkler Creative...BRANDING the impact of technology on marketing AGNIESZKA WINKLER...Technological innovations. 3. High technology-Marketing. I. Title. HF5415.13...
2.

Fundable Knowledge: The Marketing of Defense Technology

Book by A. D. Van Nostrand; Lawrence Erlbaum Associates, 1997

Subjects:

Federal Aid To Research--United States, Military Research--United States--Finance, Research Institutes--United States--Finance

Collections: Entire Library

...FUNDABLE KNOWLEDGE The Marketing of Defense Technology Rhetoric, Knowledge, and...Nostrand Fundable Knowledge: The Marketing of Defense Technology FUNDABLE KNOWLEDGE The Marketing of Defense Technology A. D. Van Nostrand...
3.

Relationship Marketing: Successful Strategies for the Age of the Customer

Book by Regis McKenna; Perseus Publishing, 1991

Subjects:

Customer Services, High Technology--Marketing, Marketing

Collections: Entire Library

The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.
4.

The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications

Book by Allan C. Reddy; Quorum Books, 1997

Subjects:

Affluent Consumers, High Technology--Marketing, Internet

Collections: Entire Library

Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer "profile," then dig into the implications this ...
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Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer "profile," then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.
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5.

Capital, Technology, and Labor in the New Global Economy

Book by James H. Cassing, Steven L. Husted; American Enterprise Institute, 1988

Subjects:

Capital, Financial Services Industry, Information Technology, International Finance, Labor Supply, Marketing

Collections: Entire Library

...3. Information technology. 4. Marketing. 5. Labor supply...transmission of technology, particularly "concrete...the uses of marketing in changing internationally...information and technology, marketing and distribution...

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Journal Articles on: marketing technology

9,584 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Marketing Technology: If You Had $1 to Spend, Where Would You Put It?

Journal article by Chris Jackson; ABA Banking Journal, Vol. 95, 2003

Subjects:

Banking industry--Marketing

Collections: Entire Library

Marketing technology: if you had $1 to spend, where would...a limited budget, where are your marketing technology dollars best spent? As a community...priorities be? If you had $1 to spend on marketing technology, where should you put it? Bank...
2.

An Empirical Assessment of an Alternative Model of the Information Technology-assisted Marketing Organization

Journal article by Joseph N. Roge; International Journal of Management, Vol. 24, 2007

Subjects:

Correlation analysis, Decision making, Information technology, Marketing, Organizations, Studies

Collections: Entire Library

...Model of the Information Technology-assisted Marketing Organization by Joseph...information and information technology (IT) in marketing 23, 13, 15, 32, 18, 22...model of information technology (IT) and marketing that suggests a " . ....
3.

Lawn Mower Makeovers: There Is Much to Think about with Our Old Friend the Ubiquitous Lawn Mower, Probably More Than Most People Would Initially Imagine

Journal article by Harry T. Roman; The Technology Teacher, Vol. 67, 2008

Subjects:

Creative activities (Education)--Methods, Creative activities and seat work--Methods, Lawn mowers--Design and construction, Lawn mowers--Marketing, Technology--Study and teaching

Collections: Education, Entire Library

...improved lawn mower? How might such cost data be obtained? Marketing the Improvements How does one market an improved lawn mower...be best to get potential buyers on board with the improved technology? Would it be best to market the new lawn mower through...
4.

Global Competition and Technology Standards: Japan's Quest for Techno-Regionalism

Journal article by Hidetaka Yoshimatsu; Journal of East Asian Studies, Vol. 7, 2007

Subjects:

Computer software industry--International marketing, Computer software industry--Standards, Consumer electronics industry--International marketing, Consumer electronics industry--Standards, Microsoft Corp.--International marketing, Open source software, Public software, Software industry--International marketing, Software industry--Standards, Sony Corp.--International marketing, Technology, Telecommunications equipment industry--International marketing, Telecommunications equipment industry--Standards

Collections: Entire Library

Global Competition and Technology Standards: Japans Quest for Techno-Regionalism...This article examines Japans evolving commitments to technology development and technology diffusion in Asia. It explores Japans technology strategies...
5.

The Effects of Internal Marketing and Organizational Culture on Knowledge Management in the Information Technology Industry

Journal article by Chuan Lee, Wen-Jung Chen; International Journal of Management, Vol. 22, 2005

Subjects:

Corporate culture, Effects, High tech industries, Knowledge management, Marketing, Studies, Taiwan

Collections: Entire Library

...Effects of Internal Marketing and Organizational...the Information Technology Industry by...factors of internal marketing and factors that...The information technology industries in Hsinchu...influence on internal marketing and knowledge management...the information technology industry in Hsinchu...

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Magazine Articles on: marketing technology

5,194 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Technology That Will Change Marketing on the Web

Magazine article by Tariq K. Muhammad; Black Enterprise, Vol. 30, December 1999

Subjects:

Business information services--Marketing, Internet--Marketing

Collections: Entire Library

Technology that will change marketing on the Web...based Internet marketing company. While...using the latest technology in your effort...most beneficial marketing tactics. Although...customers, the technology you employ may...
2.

Pointing the Way to Cyber-Success: New Technology Enhances Marketing Via the Internet

Magazine article by Tariq K. Muhammad; Black Enterprise, Vol. 27, November 1996

Subjects:

Internet--Services, Marketing--Innovations, PointFolio International Inc.--Innovations

Collections: Entire Library

...the way to cyber-success: new technology enhances marketing via the Internet. by...With its proprietary PassKey technology, PointFolio International Inc...taken the guesswork out of marketing online. Founded in 1995 by...
3.

Selling to the Poor

Magazine article by Allen L. Hammond, C.K. Prahalad; Foreign Policy, May-June 2004

Subjects:

Global economy, Information management--Economic aspects, Marketing--Innovations, Marketing--Technology application, Markets (Economics)--Analysis

Collections: Entire Library

...shed old concepts of marketing, distribution, and...Indian industrial and technology conglomerate ITC started...requiring nontraditional marketing approaches. Tribal...cosmetics. Cellular technology was originally developed...business schools and marketing seminars. Yet, thanks...
4.

Helping Administrators Integrate More Technology into Their Schools

Magazine article; Curriculum Review, Vol. 41, October 2001

Subjects:

Educational technology--Marketing, Ferrio, Tom--Interviews, Marketing executives--Interviews, Teaching--Equipment and supplies, Texas Instruments Inc.--Marketing

Collections: Education, Entire Library

...integrate more technology into their schools...vice president and marketing manager of Educational...Instruments, leads all marketing and market development...for Science and Technology Education, a non-profit...than a sales and marketing program--taking...several different technology solutions for communication...
5.

Do You Know Your Technology Type?: "Technographics" Offers Marketers a New Tool for Targeting Tech Buyers

Magazine article by Andy Hines; The Futurist, Vol. 31, September 1997

Subjects:

Consumer behavior--Forecasts, Consumer preferences--Analysis, Forrester Research Inc.--Products, Marketing industry--Products, Technology--Purchasing

Collections: Entire Library

...services. To target their marketing efforts, manufacturers and...know how people feel about technology, who the audience is for technology...levels produces 12 types of technology consumers - who would likely...respond to 12 different types of marketing efforts. The biggest group...

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Newspaper Articles on: marketing technology

6,437 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Rise of Email Marketing; Technology in Association with RBS TECH NOTES

Newspaper article; The Journal (Newcastle, England), March 20, 2008

Subjects:

Email marketing--Target marketing

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

Rise of Email Marketing; Technology in Association with RBS TECH NOTES...of bounce-backs - but has email marketing finally come of age? As someone...direct result of a targeted email marketing campaign. Hed signed up six months...
2.

Helping Legal Firms Answer Hi Tech Call; in Association with Fish4jobs MY DAY Roy Lewis, Sales and Marketing Manager, Legaltx Roy Lewis Is Sales and Marketing Manager for Law Technology Firm Legaltx. This Is His Day

Newspaper article; Liverpool Echo (Liverpool, England), June 16, 2007

Subjects:

High technology industry--Personal narratives, Marketing executives--Personal narratives, Real estate industry--Personal narratives

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Lewis Is Sales and Marketing Manager for Law Technology Firm Legaltx. This...am the sales and marketing manager for Legaltx...us to respond to marketing challenges as they...is cutting-edge technology and its essential...
3.

Marketing Suite First in Europe to Use Hydrogen Technology; Commercial Feature in Association with TEES VALLEY REGENERATION in Association with Environment Agency

Newspaper article; Evening Gazette (Middlesbrough, England), March 26, 2008

Subjects:

Fuel cell industry, Hydrogen as fuel, Hydrogen fuels, Real estate industry

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

Marketing Suite First in Europe to Use Hydrogen Technology; Commercial Feature...cell to power a marketing suite. I would...this low carbon technology and is one of several...as a fuel cell technology hub." David Budd...pounds 500,000 marketing suite at RiversideOne...
4.

Technology Modernizes Visual Marketing Tools

Newspaper article; Manila Bulletin, June 11, 2004

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

Technology Modernizes Visual Marketing Tools. Technology is fast modernizing practically all...and exciting forms. "Nonetheless, technology is not only modernizing these visual marketing tools but also creating cos tefficiencies...
5.

Technology Modernizes Visual Marketing Tools

Newspaper article; Manila Bulletin, June 12, 2004

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

Technology Modernizes Visual Marketing Tools. Technology is fast modernizing practically all...and exciting forms. "Nonetheless, technology is not only modernizing these visual marketing tools but also creating cos tefficiencies...

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Encyclopedia Articles on: marketing technology

12 results - MORE ENCYCLOPEDIA RESULTS: 1-10 11-12

1.

Sanader, Ivo

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...1953 , Croatian political leader, b. Split. He worked in marketing and publishing until 1991, when he became manager of the Croatian...elected to parliament, and he served as minister of science and technology until 1993, when he became deputy foreign minister. He left...
2.

Energy, United States Department Of

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...national activities relating to the production, regulation, marketing, and conservation of energy. The department is also responsible...program and the high risk research and development of energy technology. In the wake of the energy crisis of the mid-1970s, when the...
3.

Akure

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...is cut nearby and processed in Akure, which is also a cacao marketing center. Akure was a small independent Yoruba kingdom until...Akure has an agricultural school, a teachers college, and a technology university. ____________________ Copyright 2009 Columbia...
4.

United States

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...utilized steel construction technology, cities were able to grow...attempted to combat railroad and marketing abuses and to achieve an element...resulted in a grain and high-technology embargo of the Soviet Union...large service, trade, and high-technology industries (such as many Sun...
5.

Agricultural Subsidies

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2009

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...crops. The AAA empowered the Secretary of Agriculture to fix marketing quotas for major farm products, to take surplus production...of control programs was largely negated, because improved technology made it possible to greatly increase yields per acre. In...

MORE ENCYCLOPEDIA RESULTS: 1-10 11-12

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