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This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and ...

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.

"Originally a Unesco project, this annotate bibliography results from more than 4,600 requests to media scholars and researchers for research reports, publications, and other information relating to violence and terrorism. Although there is an international cast to the materials, most are from the ...

"Originally a Unesco project, this annotate bibliography results from more than 4,600 requests to media scholars and researchers for research reports, publications, and other information relating to violence and terrorism. Although there is an international cast to the materials, most are from the U.S. Even though violence and terrorism permeate our myths and legends, there is increasing concern with their effect on viewers. This bibliography is particularly timely, with entries through spring 1987. The sections of the work (mass media content, mass media effects, pornography and the media, terrorism and the media) give a better idea of the work's scope than does the title." Choice "[T]he annotations are clearly written, succinctly descriptive of the original work's research with test groups, and evaluative of research results." Reference Books Bulletin

This accessible yet research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love, and romance in a wide variety of mass media, from entertainment to advertising to news. The multidisciplinary methodological ...

This accessible yet research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love, and romance in a wide variety of mass media, from entertainment to advertising to news. The multidisciplinary methodological perspective comes out of a media literacy approach and embraces a variety of traditions along the quantitative-qualitative continuum. Focused on portrayals of male-female coupleship, the book is centered around the 12 major myths and stereotypes of Galician's Dr. FUN!'s Mass Media Love Quiz©, each of which has a corresponding Dr. Galician Prescription(R) that encapsulates healthy strategies--rarely found in the mass media--to counteract that myth or stereotype. Readers learn how to identify, illustrate, deconstruct, evaluate, and reframe the mass media's mythic and stereotypic portrayals of sex, love, and romance. They also learn how to use their own formal critical evaluations to clarify their own values and--as media consumers or mass communication creators--to share their insights with others. Thus, the learning objectives encompass all three major educational domains: cognitive, affective, and behavioral. Part I of this book covers the five foundations: *myths and stereotypes of love and coupleship; *models of realistic and constructive love and coupleship; *mass media storytelling approaches, techniques, and devices; *research and theories of mass media effects; and *strategies and skills of media literacy. Part II is devoted to exploring the myths and stereotypes identified in the Quiz. Following several brief case studies and a summary of related research and commentary, each chapter focuses on analyses and criticisms of portrayals of sex, love, and romance in the content of news and advertising, as well as entertainment using Galician's Seven-Step Dis-illusioning Directions. Each chapter concludes with a "Dis-illusion Digest." While critical of unrealistic portrayals and the damage they can cause unsuspecting media consumers, Galician--a media literacy advocate--is not anti-media. Rather, her goal is to empower consumers to use these portrayals with more awareness of their possible consequences, to resist adopting them as models for actual behavior, and to consciously reframe them into more realistic, productive scenarios. nbsp; This unique text is an engaging classroom resource for media literacy, media and relationships, and media and society coursework.

This book is a thorough and lively introduction to the role, importance, and power of the mass media in contemporary British spciety. What is the mass media, and how does it help shape life in modern Britain?: After introducing the student to discussions around these questions, the authors examine ...

This book is a thorough and lively introduction to the role, importance, and power of the mass media in contemporary British spciety. What is the mass media, and how does it help shape life in modern Britain?: After introducing the student to discussions around these questions, the authors examine the historical development of the mass media, issues of ownership, and the roots of its power in the public and political sphere. Contemporary issues surrounding today's media are also addressed. What is the role of the audience? How do people take pleasure from media culture? What are the issues surrounding the news, advertising, public services broadcasting, the shaping of public understanding, censorship, violence, and `moral panics'? the authors also finally look towards the future, considering prospects for a global media and the possible effects of the information superhighway. This book will be an invaluable introduction and point of reference for students of sociology, media studies, politics and human geography, and for anyone interested in our mass media.

Surveys the history, organization, role, major issues, and future outlook for different sectors in mass media and for their various audiences in the United States. Following a brief introductory overview, experts offer broad perspectives through analyses of the advertising, book, cable, film ...

Surveys the history, organization, role, major issues, and future outlook for different sectors in mass media and for their various audiences in the United States. Following a brief introductory overview, experts offer broad perspectives through analyses of the advertising, book, cable, film, magazine, newspaper, public relations, radio, recording, and television industries and present views about their audiences of minorities, women, children, the disabled, religious groups, and sports enthusiasts. Each chapter reviews and synthesizes important literature, current policies and problems, and trends for the 1990s. Bibliographies of readings and of regular sources of information throughout the book add to the importance of this handbook for college, university, institutional and public libraries.