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This classic volume on media effects theory and research has been updated and expanded to reflect new and current directions in research and theory. New topics, chapters, and contributors give a fresh take on this perennially popular subject. Reflecting recent developments in this rapidly evolving ...

This classic volume on media effects theory and research has been updated and expanded to reflect new and current directions in research and theory. New topics, chapters, and contributors give a fresh take on this perennially popular subject. Reflecting recent developments in this rapidly evolving area, editors Jennings Bryant and Dolf Zillmann have expanded this second edition to 22 chapters from the original 16. All the chapters from the previous edition are included here, extensively revised and updated. Newly added chapters reflect areas of current or renewed interests in media effects study: media consumption and its underlying reception processes; intermedia processes; educational and prosocial effects; individual differences in media effects; new effects on issue perception; and third person effects. With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are underestimated, author Elizabeth M. Perse identifies dominant ...

Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are underestimated, author Elizabeth M. Perse identifies dominant areas of media effects and provides a synthesis of those areas of research. She focuses on the theoretical explanations for media effects, offering explanations of how media effects occur so readers can understand how to mitigate harmful effects and enhance positive ones. This text provides comprehensive coverage of the range of media effects, including news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. Written for those who study and conduct research in media effects, Media Effects and Society presents a thorough and accessible discussion of media effects theory. As such, it is appropriate for advanced courses on media effects, media theory, and media and society.

"Originally a Unesco project, this annotate bibliography results from more than 4,600 requests to media scholars and researchers for research reports, publications, and other information relating to violence and terrorism. Although there is an international cast to the materials, most are from the ...

"Originally a Unesco project, this annotate bibliography results from more than 4,600 requests to media scholars and researchers for research reports, publications, and other information relating to violence and terrorism. Although there is an international cast to the materials, most are from the U.S. Even though violence and terrorism permeate our myths and legends, there is increasing concern with their effect on viewers. This bibliography is particularly timely, with entries through spring 1987. The sections of the work (mass media content, mass media effects, pornography and the media, terrorism and the media) give a better idea of the work's scope than does the title." Choice "[T]he annotations are clearly written, succinctly descriptive of the original work's research with test groups, and evaluative of research results." Reference Books Bulletin