Questia Homepage

Your search for: newspaper AND advertising AND rates

Found 16,414 results:

Books: 15,189

|

Journal Articles: 746

|

Magazine Articles: 308

Newspaper Articles: 170

|

Encyclopedia Articles: 1

Books on: newspaper advertising rates

15,189 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Issues in Advertising: The Economics of Persuasion

Book by David G. Tuerck; American Enterprise Institute, 1978

Subjects:

Advertising--Economic Aspects--Congresses

Collections: Entire Library

...TV advertising and 75 percent identified at least "some" TV advertising as "seriously misleading." For newspaper and magazine advertising, the percentages were 28 percent and 78 percent, respectively. Only 6 percent identified the advertising...
2.

Negative Political Advertising: Coming of Age

Book by Karen S. Johnson-Cartee, Gary A. Copeland; Lawrence Erlbaum Associates, 1991

Subjects:

Advertising, Political, Negativism

Collections: Entire Library

...Public Relations Review , Newspaper Research Journal , Victimology...explore negative political advertising over a number of decades...modern negative political advertising, we must first understand...that political parties and newspapers, as we know them today...
3.

Advertising and the Transformation of American Society, 1865-1920

Book by James D. Norris; Greenwood Press, 1990

Subjects:

Advertising--United States--History--19th Century, Advertising--United States--History--20th Century

Collections: History, Entire Library

This historical analysis of advertisements explores the transformation of American society from 1865 to the 1920s, and the role that advertising played in turning America into a consumerist society. Focusing on national magazines and popular journals, Norris traces the way ads changed from simple ...
Read More

This historical analysis of advertisements explores the transformation of American society from 1865 to the 1920s, and the role that advertising played in turning America into a consumerist society. Focusing on national magazines and popular journals, Norris traces the way ads changed from simple sources of information to defining the image of the American dream. The book considers the role that advertising played in developing a national market for consumer goods, how it created demand for mass-produced items, and the contribution it made to the shifting consumption habits of Americans.
Show less
4.

The Political Economy of Advertising

Book by David G. Tuerck; American Enterprise Institute for Public Policy Research, 1978

Subjects:

Advertising, Public Service--Congresses, Corrective Advertising--Congresses, Government Advertising--Congresses

Collections: Entire Library

...each for advertising, primarily...radio and newspapers. 9 One...affects the rates that the...preferential rates for magazines and newspapers, publications...space to advertising. Second-class...directly with newspaper classified help-wanted advertising. 16 It...2nd Class Rates", Advertising...
5.

Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey

Book by Joseph C. Fisher; Greenwood Press, 1993

Subjects:

Advertising--Alcoholic Beverages--Bibliography, Alcoholism In Mass Media--Bibliography, Consumer Behavior--Bibliography, Drinking Of Alcoholic Beverages--Bibliography

Collections: Entire Library

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments ...
Read More

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.
Show less

MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Journal Articles on: newspaper advertising rates

746 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

The Effects of Monopolization on Newspaper Advertising Rates

Journal article by Eric Reimer; American Economist, Vol. 36, 1992

Subjects:

Monopolies--Research, Newspaper advertising--Prices and rates, Publishing industry--Advertising

Collections: Entire Library

...monopolization on newspaper advertising rates. by Eric...Oligopoly, investigated newspaper advertising rates as a function of...cities that monopoly newspapers charged higher rates for classified advertising. Landons independent...
2.

A Note on the Relations Between Circulation Size and Newspaper Advertising Rates

Journal article by Robert G. Picard; Journal of Media Economics, Vol. 11, 1998

Subjects:

Mass Media Policy--United States, Mass Media--Economic Aspects--United States

Collections: Entire Library

...Circulation Size and Newspaper Advertising Rates Robert G. Picard...the relations between advertising rates and newspaper circulation are best explained...M. ( 1983 ). "Dally newspaper advertising rates, local media cross ownership...
3.

Advertising Agencies Reduce Reliance on Newspaper Ads

Journal article by Ann Maxwell, Wayne Wanta; Newspaper Research Journal, Vol. 22, 2001

Subjects:

Advertising agencies--Management, Journalism--Economic aspects, Newspaper advertising--Economic aspects

Collections: Entire Library

...newspaper advertising," "Your agency views newspapers as an old-fashioned...readership rates," "Clients...newspaper advertising -- ranked...demographics of newspaper readers...readership rates and clients...cut back on newspaper advertising were more...decreasing rates of readership...
4.

Agency Creatives like TV Advertising Best

Journal article by Leonard N. Reid, Karen Whitehill King; Newspaper Research Journal, Vol. 24, 2003

Subjects:

Newspaper advertising--Analysis, Television advertising--Analysis

Collections: Entire Library

...effective for national advertising. Newspapers were judged highest on...impact suffers in newspaper advertising. (White Male, Informant...when it comes to national advertising, newspapers perform strongly against...
5.

Government Advertising Placement and the First Amendment: Freedom of the Press Should Outweigh the Rights of the Government as Contractor

Journal article by Alberto Bernabe-Riefkohl; Communications and the Law, Vol. 22, 2000

Subjects:

Administrative agencies--Advertising, Advertising--Political aspects, El Nuevo Dia (Newspaper)--Advertising, Freedom of the press--Laws, regulations, etc., Newspaper advertising--Litigation, United States Constitution--U.S. Const. amend. 1

Collections: Entire Library

...to improve efficiency. In El Dia, Inc., however, neither of these claims could be supported. The newspaper could have shown its advertising rates were lower than all other newspapers at the time and that it was the most widely distributed newspaper...

MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Magazine Articles on: newspaper advertising rates

308 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Salvation? the Embattled Newspaper Business Is Betting Heavily on Web Advertising Revenue to Secure Its Survival. but That Wager Is Hardly a Sure Thing

Magazine article by Paul Farhi; American Journalism Review, Vol. 29, December 2007

Subjects:

Hussman, Walter J.--Beliefs, opinions and attitudes, Internet advertising--Methods, Internet/Web advertising--Methods, Media executives--Beliefs, opinions and attitudes, Newspaper publishers (Persons)--Beliefs, opinions and attitudes, Newspaper publishing--Forecasts and trends, Newspaper publishing--Industry sales and revenue

Collections: Entire Library

...metric known in advertising as CPM, or cost...though many newspaper Web sites now...raising their ad rates. "Ultimately...logged on to a newspapers site. Such highly targeted advertising would command...online ad growth rates of 40 percent...
2.

The Giveaway Scoop

Magazine article; The Wilson Quarterly, Vol. 25, Spring 2001

Subjects:

Advertising--Prices and rates, Daily News (Los Angeles) (Newspaper)--Advertising, Free circulation newspapers and periodicals--Advertising, Newspapers--Circulation

Collections: Entire Library

...logical grounds that anybody who pays money for a newspaper is going to read it." During the past few decades...the suburbs. Free weeklies sprang up, offering low advertising rates. Though the weeklies, with no circulation revenue...
3.

Direct Mail: The Real Threat to Newspapers

Magazine article by John Morton; American Journalism Review, Vol. 18, November 1996

Subjects:

Direct-mail advertising--Market share, Newspaper advertising--Market share, United States. Postal Service--Prices and rates

Collections: Entire Library

...third-class rates for the direct...But the newspaper industrys...direct mail advertising has grown...lowering rates, chiefly...or three advertising circulars...battle between newspapers and direct...Delivery of advertising circulars...of the low rates (newspapers also lowered...
4.

Out Front

Magazine article by Mark Lisheron; American Journalism Review, Vol. 21, July 1999

Subjects:

Newspaper advertising--Management, Newspaper publishing--Management, Newspapers--Front pages, USA Today--Management

Collections: Entire Library

...be all that crowded. He says USA Todays approach to advertising is more like that of a national magazine than a regional newspaper. Not only will most newspapers never see the kind of ad rates 2 million-plus circulation USA Today commands for...
5.

If You Upset Me, I'll Pull My Ads

Magazine article by Jane Kirtley; American Journalism Review, Vol. 20, March 1998

Subjects:

Censorship--Laws, regulations, etc., Government and the press--Laws, regulations, etc., Suarez, Xavier--Media coverage, The Miami Herald (Newspaper)--Advertising

Collections: Entire Library

...more frequently and had offered lower ad rates. In November, a jury ruled in the citys favor; the newspaper is seeking a new trial. Michigans Brighton...Board of Trustees after it voted to shift advertising to the Livingston Chronicle. A federal...

MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Newspaper Articles on: newspaper advertising rates

170 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Johnston Offers Some Hope over Ad Revenues; MEDIA

Newspaper article; The Birmingham Post (England), August 30, 2007

Subjects:

Newspaper advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...broadly flat at pounds 312.8 million. Newspaper sales revenues grew by 0.5 per cent after...biggest declines during the period. In advertising, motors was the weakest performing category...satisfactory full year outcome. "Advertising rates of decline continue to improve, although...
2.

Daily Mail and Emap Lead the Charge on Rising Ad Revenues; MEDIA

Newspaper article; The Birmingham Post (England), September 28, 2007

Subjects:

Newspaper advertising, Publishing industry

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...months to August. Northcliffe Media, its regional newspaper arm, saw advertising revenue in the same period drop almost one per...slowdown in consumer advertising as UK interest rates rise, but said it remains wary about the impact...
3.

Papers May Survive the Net - If the Price Is Right; as Classified Advertising Migrates to the Web, Newspaper Economics Are Ripe for a Rethink

Newspaper article; The Evening Standard (London, England), February 22, 2006

Subjects:

Newspapers

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...to advertisers so they could keep the rates high. The loss of classified - the future of display advertising is more murky, but that is threatened...would turn that on its head. Certainly, newspapers will lose readers if they raise their...
4.

The Family Discount

Newspaper article; The Washington Times, September 20, 2007

Subjects:

Newspaper advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...highly negotiable realm of newspaper advertising rates, the deal MoveOn.org got for...Times (and opposed by this newspaper), this deal among sweethearts...issue hinges on whether the newspapers "stand-by" rate - $45,575 for...
5.

Why Is the NHS Wasting Money on Advertising? Costly: Hospitals' Advertising Spending Could Affect Staff Numbers

Newspaper article; The Daily Mail (London, England), April 1, 2008

Subjects:

Advertising expenditures--Statistics, Advertising--Statistics

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...allow nearlypounds sterling600,000 to be spent on newspaper and radio advertising per health trust. Thats a substantial sum even...the NHS website showingwaiting times, infection rates during nonemergency surgery, and surveys ofpatients...

MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

Encyclopedia Articles on: newspaper advertising rates

1 results

1.

Newspaper

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2007

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...high production rates possible to increase circulation. Newspaper circulation increased...by the sale of advertising space. Computer...affect the nature of newspapers. By the decades...affected the sale of advertising space and the production...

Newsletter | Privacy Policy | User Agreements | Questia School | About Us | Advertise with Us | Contact | FREE BOOKS

© 2008 - Questia Media America, Inc. All rights reserved. All service marks and trademarks are property of
Questia Media and its affiliates. Any advertising or navigational links included on this site are not necessarily
endorsed by the publishers or content providers whose materials appear on this site.

Sponsored Link