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Educational policy is often dismissed as simply rhetoric and a collection of half truths. However, this is to underestimate the power of rhetoric and the ways in which rhetorical strategies are integral to persuasive acts. Through a series of illustrative chapters, this book argues that rather than ...

Educational policy is often dismissed as simply rhetoric and a collection of half truths. However, this is to underestimate the power of rhetoric and the ways in which rhetorical strategies are integral to persuasive acts. Through a series of illustrative chapters, this book argues that rather than something to be dismissed, rhetorical analysis offers a rich and deep arena in which to explore and examine educational issues and practices. It adopts an original stance in relation to contemporary debates and will make a significant contribution to educational debates in elucidating and illustrating the pervasiveness of persuasive strategies in educational practices. Rhetoric and Educational Discourse is a useful resource for postgraduate and research students in education and applied linguistics. The book will also be of interest to academics and researchers in these fields of study and those interested in discursive approaches to research and scholarship.

Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. A Handbook of Persuasive Tactics is a user-friendly and accessible text for anyone who is interested in such goal-oriented language.The book extracts some 300 ...

Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. A Handbook of Persuasive Tactics is a user-friendly and accessible text for anyone who is interested in such goal-oriented language.The book extracts some 300 important persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. A Handbook of Persuasive Tactics is a valuable work of reference for courses which deal with the management of interaction, pragmatics, discourse analysis and communications.

Candidates in Conflict provides a new perspective for understanding presidential debates by analyzing the three televised debates in 1992 among candidates Bill Clinton, George Bush, and Ross Perot. Viewed by millions and now an expected part of presidential campaigns, the debates captured the ...

Candidates in Conflict provides a new perspective for understanding presidential debates by analyzing the three televised debates in 1992 among candidates Bill Clinton, George Bush, and Ross Perot. Viewed by millions and now an expected part of presidential campaigns, the debates captured the attention of the nation. The authors show that presidential candidates, by using persuasive attack and defense strategies, are able either to undermine (in the case of their opponents) or to preserve (for themselves) the vital issues of personal credibility and policy matters. The book includes complete transcripts of the debates.

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the ...

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response-illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word-presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad-contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object-carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume has a new respect for the complexity of human visual response and the research that is trying to explain it. It is of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.