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Your search for: professional AND sports AND marketing


Found 13,592 results:

Books:   11,506
  |  
Journal Articles:   748
  |  
Magazine Articles:   488

Newspaper Articles:   849
  |  
Encyclopedia Articles:   1

Books on: professional sports marketing

11,506 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

  • 1.


    Relocating Teams and Expanding Leagues in Professional Sports: How the Major Leagues Respond to Market Conditions
    Book by Frank P. Jozsa Jr., John J. Guthrie Jr.; Quorum Books, 1999
    Subjects: 
    Collections: Entire Library

    In the business of professional league sports, market conditions are the key determinate of the financial success or failure of a team. In the last few years, major league sports has experienced both growth into new markets and relocations of existing teams. Owners and the leagues use demographics ...
     
  • 2.


    Law and Business of the Sports Industries: Common Issues in Amateur and Professional Sports - Vol. 2
    Book by Robert C. Berry, Glenn M. Wong; Praeger Publishers, 1993
    Subjects: 
    Collections: Education, Entire Library

    First issued in 1986, this volume and its companion on professional sports leagues were soon recognized as ideal sources for the sports law practitioner. Now, in a thoroughly revised and updated version, this book continues to identify the most significant and current cases in amateur sports ...
     
  • 3.


    Labor Relations in Professional Sports
    Book by Robert C. Berry, William B. Gould IV, Paul D. Staudohar; Auburn House, 1986
    Subjects: 
    Collections: Entire Library

    For all the billions of dollars the sports industry generates, its labor laws and negotiations are still relatively new, and their impact is only beginning to be felt. Labor Relations in Professional Sports offers a step-by-step examination of how these new management-player relationships have come ...
     
  • 4.


    Professional Sports and Antitrust
    Book by Warren Freedman; Quorum Books, 1987
    Subjects: 
    Collections: Entire Library

    Experienced attorney and sports enthusiast Freedman provides a comprehensive and extremely informative discussion of the antitrust legislation that affects professional sports--now undeniably a major business in the United States. In addition to thorough coverage of such legal aspects of ...
     
  • 5.


    Sports Marketing and the Psychology of Marketing Communication
    Book by Lynn R. Kahle, Chris Riley; Lawrence Erlbaum Associates, 2004
    Collections: Psychology, Entire Library

    Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communication, sports marketing is one of the fastest growing areas of marketing communication. The purpose of this book is to advance understanding in ...
     

MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Journal Articles on: professional sports marketing

748 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Magazine Articles on: professional sports marketing

488 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Newspaper Articles on: professional sports marketing

849 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Encyclopedia Articles on: professional sports marketing

1 results

  • 1.


    Basketball
    Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2007

    ...Michael Jordan , combined with aggressive marketing, made the NBA hugely successful, so that basketball often seemed the premier U.S. professional sport. A labor dispute in late 1998 delayed...wider popularity than many other womens sports. Bibliography See P. Axthelm, The...
     


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