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Your search for: psychological AND ads


Found 7,607 results:

Books:   6,435
  |  
Journal Articles:   853
  |  
Magazine Articles:   240

Newspaper Articles:   79
  |  
Encyclopedia Articles:   0

Books on: psychological ads

6,435 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

  • 1.


    Television and Political Advertising: Psychological Processes - Vol. 1
    Book by Frank Biocca; Lawrence Erlbaum Associates, 1991
    Subjects: 
    Collections: Psychology, Entire Library

    ...Effectiveness of Ads and Perceptions...Part IV: The Psychological Contexts of Processing...was to study the psychological and symbolic processing...understanding of how these ads structure political...better understand the psychological processing of political...of how political ads interact with cognitive...
     
  • 2.


    Psychological Processes and Advertising Effects: Theory, Research, and Applications
    Book by Linda F. Alwitt, Andrew A. Mitchell; Lawrence Erlbaum Associates, 1985
    Subjects: 
    Collections: Psychology, Entire Library

    ...T. M. Ostrom Eds. , Psychological foundations of attitudes...processing of television ads is different from the initial...typically studied, because ads are not pallid statements of...However, as in the cognitive psychological area, operationalizations such...
     
  • 3.


    Measuring Psychological Responses to Media Messages
    Book by Annie Lang; Lawrence Erlbaum Associates, 1994
    Subjects: 
    Collections: Psychology, Entire Library

    ...reading magazine text and ads, almost all did concurrent...informativeness of the ads as well as the amount...memory schematic?" Psychological Bulletin, 93 2 , 2...print and television ads measuring such psychological responses as ad liking...
     
  • 4.


    The Use of Psychological Testing for Treatment Planning and Outcomes Assessment - Vol. 2
    Book by Mark E. Maruish; Lawrence Erlbaum Associates, 2004
    Subjects: 
    Collections: Psychology, Entire Library

    Like other practices, test-based psychological assessment has been significantly affected by the health care revolution in the United States during the past two decades. Despite new limitations on psychological services across the board and psychological testing in particular, it continues to offer ...
     
  • 5.


    Violence within the Family: Social Psychological Perspectives
    Book by Sharon D. Herzberger; Westview Press, 1996
    Subjects: 
    Collections: Psychology, Entire Library

    ...Within the Family Social Psychological Perspectives Sharon D...Editor Empathy: A Social Psychological Approach , Mark H. Davis...Violence Within the Family: Social Psychological Perspectives , Sharon D. Herzberger...
     

MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Journal Articles on: psychological ads

853 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Magazine Articles on: psychological ads

240 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


Newspaper Articles on: psychological ads

79 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>


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