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Your search for: psychological AND advertising

Found 23,539 results:

Books: 20,254

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Journal Articles: 2,535

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Magazine Articles: 508

Newspaper Articles: 240

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Encyclopedia Articles: 2

Books on: psychological advertising

20,254 results - MORE BOOK RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Psychological Processes and Advertising Effects: Theory, Research, and Applications

Book by Linda F. Alwitt, Andrew A. Mitchell; Lawrence Erlbaum Associates, 1985

Subjects:

Advertising--Psychological Aspects

Collections: Psychology, Entire Library

PSYCHOLOGICAL PROCESSES AND ADVERTISING EFFECTS THEORY, RESEARCH...University of Illinois PSYCHOLOGICAL PROCESSES AND ADVERTISING EFFECTS THEORY, RESEARCH...Includes indexes. 1. Advertising -- Psychological aspects -- Addresses...
2.

Television and Political Advertising: Psychological Processes - Vol. 1

Book by Frank Biocca; Lawrence Erlbaum Associates, 1991

Subjects:

Advertising, Political, Advertising, Political--Psychological Aspects, Television In Politics

Collections: Psychology, Entire Library

...and Political Advertising Volume 1: Psychological Processes COMMUNICATION...Television and Political Advertising, Volume 1: Psychological Processes...Political. 2. Advertising, Political--Psychological aspects. 3. Television...
3.

Deceptive Advertising: Behavioral Study of a Legal Concept

Book by Jef I. Richards; Lawrence Erlbaum Associates, 1990

Subjects:

Advertising Laws--United States, Deceptive Advertising--United States--Psychological Aspects

Collections: Entire Library

...States. 2. Advertising, Fraudulent...States -- Psychological aspects...knowledge of the advertising process and...theory, psychological research...Shimp, Social Psychological Mis Representations...Television Advertising, 13 J. CONS...
4.

Advertising Exposure, Memory, and Choice

Book by Andrew A. Mitchell; Lawrence Erlbaum Associates, 1993

Subjects:

Advertising--Psychological Aspects, Consumer Behavior, Consumers' Preferences, Persuasion (Psychology)

Collections: Psychology, Entire Library

...0-8058-0685-7 1. Advertising--Psychological aspects. 2. Consumers...understanding of the psychological effects of advertising. Early in this period...years, research on the psychological effects of advertising has focused on 5 areas...
5.

Persuasion in Advertising

Book by John O'Shanghnessy, Nicholas Jackson O'Shaughnessy; Routledge, 2003

Subjects:

Advertising--Psychological Aspects, Persuasion (Psychology)

Collections: Entire Library

Persuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertizers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive advertizing; however, not all advertizing seeks to persuade. Drawing ...
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Persuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertizers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive advertizing; however, not all advertizing seeks to persuade. Drawing on empirical research, concepts and case examples from both the US and Europe, this book illustrates how theory is put into practice, offering readers a practical and in-depth guide to the art of advertizing persuasion.
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Journal Articles on: psychological advertising

2,535 results - MORE JOURNAL RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Young Women's Perceptions of Print Cigarette Advertising

Journal article by Katherine Hawkins, Audrey Curtis Hane; Women's Studies in Communication, Vol. 24, 2001

Subjects:

Advertising--Psychological aspects, Cigarettes--Marketing, Girls--Social aspects, Smoking and youth--Research

Collections: Psychology, Entire Library

...womens perceptions of print cigarette advertising by Katherine Hawkins , Audrey...messages embedded in print cigarette advertising directed at women. Five themes emerged...identify in popular print cigarette advertising. We reasoned that once these images...
2.

Leisure Themes in International Advertising: A Content Analysis

Journal article by Lynette S. Mccullough; Journal of Leisure Research, Vol. 25, 1993

Subjects:

Advertising--Psychological aspects, Leisure--Research

Collections: Psychology, Entire Library

...advertising. Journal of Advertising, 16 (1), 55-62. Ingham, R. (1986). Psychological contributions to the study...advertising. Journal of Advertising, 15 (3), 38-45. Mannell, R. C. (1980). Social psychological strategies and techniques...
3.

The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective

Journal article by Chingching Chang; Sex Roles: A Journal of Research, Vol. 55, 2006

Subjects:

Advertising--Analysis, Advertising--Psychological aspects, Femininity--Analysis, Femininity--Portrayals, Masculinity--Analysis, Masculinity--Portrayals

Collections: Psychology, Entire Library

...that responses to advertising messages would...and emotions or psychological well-being has...of sex typing. Psychological Review, 88, 354-356...cue in different advertising processing contexts...womens response advertising. Psychology and...personality and social psychological attitudes (pp...
4.

A Derived Transfer of Emotive Functions as a Means of Establishing Differential Preferences for Soft Drinks

Journal article by Dermot Barnes-Holmes, John Keane, Yvonne Barnes-Holmes, Paul M. Smeets; The Psychological Record, Vol. 50, 2000

Subjects:

Advertising--Psychological aspects, Attractions--Psychological aspects, Operant conditioning--Psychological aspects

Collections: Psychology, Entire Library

...equivalence, and human cognition. The Psychological Record, 41, 19-31. BARNES, D...J. (1982). The effects of music in advertising on choice behaviour. A classical conditioning...respondent-type training procedure. The Psychological Record, 46, 685-706. MOORE, L. P...
5.

Alcohol Advertising and Youth

Journal article by Henry Saffer; Journal of Studies on Alcohol, Vol. 63, 2002

Subjects:

Advertising--Psychological aspects, Alcohol and youth--Research, Alcoholic beverage industry--Advertising, Alcoholism--Research, College students--Alcohol use

Collections: Psychology, Entire Library

...information for young people about the costs and benefits of alcohol. Advertising creates the impression that, for a relatively small expenditure, young people can psychologically connect to the positive fantasy places, lifestyle and personality...

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Magazine Articles on: psychological advertising

508 results - MORE MAGAZINE RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Warning Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being

Magazine article by Roy F. Fox; USA Today (Society for the Advancement of Education), Vol. 130, November 2001

Subjects:

Advertising and children--Social aspects, Advertising research, Business and education--Analysis, Channel One Communications Corp.--Contracts, Consumption (Economics)--Social aspects, Industry and education--Analysis, Marketing industry--Social aspects, Satellite communications services industry--Contracts, Satellite television, Television advertising

Collections: Education, Entire Library

...American Academy of Pediatrics adopted strong policies opposing advertising to children. The Academy estimates that, each year, youngsters...consideration of physical health should include the social and psychological difficulties that often accompany and intensify physical...
2.

All Consuming Desire

Magazine article by Neil E. Harrison; Alternatives Journal, Vol. 27, Summer 2001

Subjects:

Advertising--Psychological aspects, Consumption (Economics)--Psychological aspects, Men--Portrayals, depictions, etc., Nature--Contamination, Sex--Portrayals, depictions, etc., Teenagers--Psychological aspects, Women--Portrayals, depictions, etc.

Collections: Psychology, Entire Library

...institutionalized in society and encouraged by advertising, are consuming the environment, sucking...and differentiation, and marketing and advertising expertly turn vague desires to attract...role in this dynamic. Producers use advertising, often preying on deeply rooted sexual...
3.

Marketwatch: Consuming Kids

Magazine article by Edward Cohn; The American Prospect, Vol. 11, January 31, 2000

Subjects:

Advertising and children--Psychological aspects, American Psychological Association--Social policy, Children as consumers--Psychological aspects, Target marketing--Psychological aspects

Collections: Psychology, Entire Library

...How does psychological insight make advertising more effective...the use of psychological techniques to...marketing and advertising to children...companies design psychologically appropriate advertising campaigns. The...
4.

Breaking Up America: Advertisers and the New Media World

Magazine article; The Atlantic Monthly, Vol. 279, June 1997

Subjects:

Advertising--Psychological aspects, Mass media criticism

Collections: Psychology, Entire Library

...took several forms. Some advertising agencies were hiring trained...researchers" to probe deep in the psychological recesses of the mind, and...studies, and even changing advertising campaigns on the basis of...experiment in subliminal advertising--it was a hoax: Vicary later...
5.

The New Product Placement

Magazine article by Rebecca Segall; The Nation, Vol. 276, February 24, 2003

Subjects:

Advertising and children--Analysis, Advertising and children--Conferences, meetings and seminars, Advertising and children--Psychological aspects, Linn, Susan--Political activity, Mental health counselors--Political activity, Psychiatric counselors--Political activity, Quart, Alissa--Authorship, The Buying and Selling of Teenagers (Book)--Criticism and interpretation

Collections: Psychology, Entire Library

...deregulated--when psychologically savvy marketers...behavior. As advertising to kids becomes...marketing and advertising to kids hit...American Psychological Association...the use of psychological techniques...corporate advertising to children...

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Newspaper Articles on: psychological advertising

240 results - MORE NEWSPAPER RESULTS: 1-10 11-20 21-30 31-40 41-50 >>

1.

Culture: Kennedy Knows All Your Secrets; This Week, Mind-Reader Kennedy Will Become the First Showman to Perform at Newcastle's Castle Keep since 1773. Daniel Thomson Talks to the Self-Styled Psychological Magician about His Rare Talent

Newspaper article; The Journal (Newcastle, England), July 16, 2007

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...man known only as Kennedy. The 23-year-old mind-reader and psychological magician produced it from his pin-striped suit and asked...it the perfect setting for my show," Kennedy says. Posters advertising the show depict him as a rather intense (even scary) individual...
2.

Glitterati Found to Be Oversold; Research Finds Consumers Listen to Ordinary People

Newspaper article; The Washington Times, February 28, 2007

Subjects:

Endorsement advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...the study said. "This could mean that millions spent by the advertising industry on getting top actors and top quality sports stars...pitch, meanwhile, continue to be examined. One Virginia Tech psychological study found that the public will follow the example of celebrities...
3.

Celebrity Nods Provide Little Star Power

Newspaper article; The Washington Times, December 3, 2007

Subjects:

Celebrities, Endorsement advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...celebrity. " It can be a tricky business. One Virginia Tech psychological study found that the public will only follow the examples...research revealed the "intrusion" of recognizable celebrities in advertising distracted consumers from major selling points. An additional...
4.

Hottest Stars from Rival Networks Together in San Mig Coffee TV Ad

Newspaper article; Manila Bulletin, September 9, 2006

Subjects:

Television advertising

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...Invigorating cup with an extra kick of caffeine.) * * * Compound shown today at Cine Adarna, UP Diliman For those who missed the psychological thriller "Compound" during the Cinemalaya screenings, heres your chance to catch up with this John Arcilla starrer: It will...
5.

DepEd Launches Campaign vs Teacher Abuse of Pupils

Newspaper article; Manila Bulletin, October 4, 2007

Subjects:

Advertising campaigns, Teachers

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...acts which are criminal offenses and, therefore, should be avoided by classroom teachers. These acts include physical and psychological abuse, neglect, cruelty, sexual abuse, emotional maltreatment; any act by deeds or words which debase, or degrade or demean...

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Encyclopedia Articles on: psychological advertising

2 results

1.

Propaganda

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2007

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...attempt to sway public opinion, including lobbying, commercial advertising, and missionary work, can be broadly construed as propaganda...all the warring nations employed propaganda, often called psychological warfare, to boost civilian and military morale as well as...
2.

Motion Pictures

Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2007

Collections: Religious Studies, Philosophy, History, Education, Literature, Psychology, Entire Library

...and Lev Kuleshov opened a cinema workshop to explore the psychological effects of film images. The result was the emergence of the...other fact or nonfiction films, as well as some sorts of advertising. The term also includes artistic, interpretive films of the...

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